This session will cover how nonprofits can leverage LinkedIn to gain knowledge, build awareness, and develop community. Our expert presenter will cover how to maximize your presence with your profile page, ways to build a LinkedIn Group, and why you should get your supporters to add the Volunteer and Causes field to their profile.

1. Leveraging LinkedIn for Good
Social Media for Nonprofits
Conference
Toronto
June, 2012
Recruiting Solutions

2. Did You Know?
• 78% of professionals would like to join a nonprofit board*
• 70% of LinkedIn members agree that it is really important for volunteer
opportunities to match their skills and interest**
• 75% of LinkedIn members would be open to virtual volunteering opportunities
that use their specific skills and talents**
THEY ARE WAITING TO BE FOUND ON LINKEDIN
Sources:
*Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research
**2011 LinkedIn Volunteer Survey

3. Unused Social Potential

4. 5 Tips
 Build your brand (Profile page)
 Grow your community (Company pages)
 Find talent for free – Volunteers & Board (Advanced search)
 Gain knowledge and insights (LinkedIn Today, Groups)
 Fill the structural hole (InMaps)

5. LinkedIn’s Mission
Connect the world’s professionals to make
them more productive and successful
Connect Talent with Opportunity

6. LinkedIn for Good’s Mission
Connect the talent and passion of
professionals with opportunities to use their
skills to make a positive impact on the world

7. Build Your Brand

8. Use the network to build your brand
 Share the causes you care
about
 Encourage your board
members/donors/volunteers
and employees to add the
field to their profile

9. Adding the Volunteer/Causes Field
http://www.linkedin.com/profile/edit-volunteering-combined

10. Grow your community

11. Create a presence on Company Pages

12. Send and track updates to your followers

13. Leverage “Products and Services” section for
recommendations

14. Find (free) talent for free

15. Magic of Advanced Search
Find (free) Talent

18. Gain knowledge and insights

19. Thought Leadership through LinkedIn Groups

20. Why connections matter
6,000,000+ 3rd Degree
200,000+ 2nd Degree
773
1st Degree

21. LinkedIn Today: Nonprofit Section
 Information you need to
know
 From your trusted
network
 To make you better at
your job

22. Be the connector

23. Redundant connections

24. Identify the Broker. Be the Broker

25. Recap of 5 Tips
1. Add the Volunteer/Causes field to your profile (Brand)
2. Tell your story on Company pages (Community)
3. Find a skilled volunteer or board member (Talent)
4. Participate in a Group and take advantage of LinkedIn Today
(Knowledge and Insights)
5. Invest in the network that we have benefited from (Connect)

26. Questions?
Meg Garlinghouse – How Nonprofits can best leverage LinkedIn – mgarlinghouse@linkedin.com
Nicole German – LinkedIn For Good – ngerman@linkedin.com