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Lee Fox - Youth and Nonprofit Partnerships
1. YOUTH and
NONPROFIT
Partnerships
08/28/12 presented by Lee Fox
2.
3. GENERATION “WE”
Brittany Trilphord
17 years old
Speaking on behalf of
generation next
4. youth
are global
citizens
with
powerful
tools
#1 treat ALL PEOPLE equally
5. WHY THE ONLINE SOCIAL WORLD MATTERS
Social Traditional
Activity Media Cause
promoter supporter
Donate Money 41% 41%
Volunteer Time 30% 15%
Event Participation 25% 11%
Purchasing for a Cause 25% 10%
Political Recruiting 22% 5%
Petition Recruiting 20% 4%
Donation Recruiting 11% 3%
Source: TNS Global survey 2010
6. In 2000 the digital divide was ECONOMIC
$75,000 or more
$50,000 to $74,999
$25,000 to $49,999
Less than $23,000
94.2
83.5
65.3
34.5
7. NO “DIGITAL DIVIDES” IN U.S.A.
YOUTH WHITE BLACK ASIAN LATINO
Own a desktop or laptop 84 72 95 74
computer
Own a cell phone, without 61 60 74 61
internet access
Own a handheld device that 51 64 57 58
connects to the internet
Own a gaming device that 47 51 43 50
connects to the internet
Have access to computer 96 94 98 96
that connects to the internet
Source: Participatory Politics : New Media Political Action
17. 9 in 10 teens (92%) wish
they could do more to
help those in need.
when “volunteering” however
feel discounted because they’re
they can
given menial tasks and often left out of
strategic decision-making and/or
ideation.
20. YOUTH activate differently
HOW DO YOU LIKE TO
HEAR ABOUT
VOLUNTEER
OPPORTUNTIIES?
81% PEER
72% EMAIL
55% FACEBOOK
67% WEBSITE
30% DATABASE
43% EVENTS
13% OTHER
21.
22. TIP: CALLS TO ACTION
MUST BE CLEAR & EASY
Get it done with a click. Make sure you’ve
got a 1-step process for easy
engagement.
58% of youth activists prefer short-term
volunteering.
23.
24. TIP: OFFER POSITIONS OF LEADERSHIP
77% of GenY are seeking a
seat on a nonprofit board.
48% wish they could apply their
professional or academic
skills when volunteering
Passion-driven communities are directly
associated with increased volunteer and
charity work.
27. 83% conduct research
ANSWER THESE QUESTIONS:
- What do “gifts” and
“volunteering” accomplish?
LEARN - What’s the latest “news”
specific to the cause and
organization?
- Compelling visuals
- Clear call to action
- Concise mission
- Not too much info
28. KNOWLEDGE SHARING
the 1st step towards more familiar forms of action!
67% of youth who have interacted with a
nonprofit have done so via facebook
High school students spend an average of 39 minutes
a day accessing news!
easy to share do you have “social share” buttons?
38. Youth are
mashing-up
philanthropy
#5 think like a BRAND (relinquish control)
39. Why brands are relevant
3 OUT OF 4 YOUNG PEOPLE AGREE THAT COMPANIES
HAVE THE MATERIAL RESOURCES TO NEEDED TO
SUPPORT SOCIAL CAUSES
83% of Americans say they wish
brands would support causes
40. ways to “let go”
DOES YOUR
ORG NEED:
*game design
*video production
*guest blogging
*technology training
Lauren Foose Julie Zelinger Logan Pazol
age 15 bullying age 19 age 12
video
blogger tech
cancer
feminism
41. Age 14
DOES YOUR
ORG NEED:
Age 14
*theme song
Baseball *website redesign
$27,000 Children’s *presentation build
child poverty Hospital *photo portraits
Age 15 photography participatory projects
$4,000 disaster relief
42. TIP: SHARE INFORMATION
RESOURCES
Shameless self-promotion will be
penalized. Your stakeholders are not
giving “to you” but “thru you.”
Give credit where credit is due retweet,
comment back, offer guest-blogging
and/or highlight a youth philanthropic
mash-up
44. Mobilize with mobile
90% of
14-17 In 2012, the majority
year olds of 12-17 year olds
have a
cell phone
have a smart phone
63% of all teens
say they exchange text
messages every day.
Don’t SPAM.
45. SCAN LIFE
16 M users (Q2 2012)
46% scan b/c they’re curious
41% scan to get more info
18% scan to get a free gift
16% scan to get exclusive content
QR code
Quick Response
48. 180M people (U.S.) watched
33B online videos in JUNE 2012
SHORT & SWEET!
2-to-10 min (6.8 min average)
INVITE FEEDBACK
Comments, Quizzes, Polls,
Contests
CALL TO ACTION
Provide contact details
52. 26% GENZ gave in 2011
Source: 2011 Harris Interactive Study
53. 2012 Q2
Site Giving Social Giving Portal Giving
70% 14% 8%
Driven by Driven by giving Driven by
relationship events disaster
response
54. In 2011 how did you make your donations?
online
facebook
e-mail
in person
other
verbally online deduct mobile
over phone payroll
55. ARE YOU LEAVING MONEY
ON THE TABLE?
53% said they could have
given more
ELIMINATE over solicitation
Be MORE transparent about what “giving”
accomplishes
56. Are today’s youth…
TRAGICALLY FLAWED?
(misunderstood)
… or like their avatars…
ARE THEY SOMETHING TO “MARVEL” AT?
How do we value?
Crowd-sourced
Generation
activists “NEXT”
57. cause champion as likely to encourage
+ others to sign a
4x petition or contact a
politician!
2x as likely to
volunteer!
+
2x as likely to ask for
donations!
2x
as likely to take part in
an event!
Source: Sortable
58. Make it easy
Make it social
Make it real
Make it count
Join us on facebook: http://bit.ly/cause4KDZ
Join us on twitter: @KooDooZ
Email us: info@KooDooZ.com
Notas do Editor
In the year 2000: 46% of US adults used the internet 53% owned a cell phone 0% connected to the internet wirelessly 0% used social network sites In the year 2012: 82% of US adults use the internet 88% owned a cell phone 2/3 connect to the internet wirelessly 65% used social network sites
Teens (and 18-to29 year olds) have the highest rates of internet use but since 2004, there has been more growth in the percent of internet users among 18-29 year olds and adults age 65 and older.
Ultimately, the petitions drew more than 180,000 signatures.
30% increase in the number of nonprofits that comes from the energy and idealism of youth!Source: http://money.usnews.com/money/blogs/alpha-consumer/2009/07/14/why-young-people-are-starting-nonprofits
Teenagers, with a volunteer rate of 26 percent, outpaced young adults, both those ages 20 to 24 (18.6 percent) and 25 to 34 (22.9 percent). ~source = youthtoday.org
http://mashable.com/2012/07/18/mobile-phones-worldwide/Fewer than 1 billion mobile subscriptions were active in 2000, while there are six billion subscriptions active today. Last year alone, mobile users downloaded more than 30 billion apps.
. KAAC has 8 chapters (Ohio, West Va., SC, NC, MN, AZ, and 2 in NY -Long Island & NYC, and Hudson Vallley).2. I have rescued over 1000 dogs/cats and a pink donkey through networking, adoption events, music video, youtube videos, Public Service Announcements, and red carpet events.3. KAAC was founded in 2009 but was not an official Facebook page until July 19, 2010.4. My membership page grew by attending/volunteering at high kill shelters/adoption events in Los Angeles, through media: "The Young Icons," my music video: "1Life2Live," PSA's on youtube, and by networking on Facebook with proven rescues/fosters/organizations (Best Friends, Animal Advocates Alliance).5. KAAC is in the paperwork phase of becoming a 5013c.6. We raise funds by selling t-shirts. We have raised about $1000.7. My parents are very involved with KAAC and support what I do 1000 percent. Both my mom and dad attend adoption events, help with flyers, pay for all expenses (driving to shelters, picking up dogs for transport, pledges for dogs on death row, assist with spay/neuter, money for music videos and youtube videos, money for initial t-shirt orders, 5013c fees, and bank account fees).let me know if you need any videos, pictures, or newspaprer articles. I am so honored that you are talking about KAAC!Thanks so very much!!
PEW Internethttp://www.slideshare.net/fullscreen/PewInternet/teens-2012-truth-trends-and-myths-about-teen-online-behavior/6http://www.educationnews.org/technology/study-social-media-helps-with-teenage-empathy-awareness/http://www.huffingtonpost.com/2012/08/14/facebook-teenage-email_n_1777169.html?utm_hp_ref=parents&ir=Parents&ncid=edlinkusaolp00000008http://pewinternet.org/Presentations/2012/July/Teens-2012-Truth-Trends-and-Myths-About-Teen-Online-Behavior.aspx67% of 18-to-24 year olds have a cell phone71% of 23-34 year olds77% of teens (of which 87% are 14-17)
Mobilize with mobile:Take a pictureAccess the internetSend / receive emailDownload appPlay a gamePlay musicRecord a videoAccess a social networking siteWatch a videoPost a photo or video online
Bequests were 8 percent of givingCorporate giving (corporations and corporate foundations) was flat - just 5 percent of the totalFoundation support was up but represents only 14 percent of the total
http://atlantablog.foundationcenter.org/2012/05/2012-digital-giving-index-update-from-network-for-good.htmlSite givingSocial giving describes causes.com, crowdrise, etc.Portal giving is an online space where donors can search & support any charity registered with the IRS. These include Network for Good, GuideStar, Charity Navigator, etc.