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Unlocking the native power  of social
 
 
 
takeaway:  social norming
 
 
 
 
 
takeaway:  peer support
 
 
 
 
 
 
 
 
 
Takeaways //use native profile data for good //bribe people to market for you //build in pervasive social hooks //enable peer support //leverage existing tools & behaviors
 

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