Lavanya Madhyanam, National Development Associate, Teach for India
More than 470,000 people have joined Teach for India’s movement via social media. Using campaigns on Facebook and Twitter, Teach for India is sparking an important conversation about education in India and engaging a large network of fellows, donors, and supporters. Lavanya will share tips for building a brand on social media.
2. Content
• About Teach For India
• Teach For India’s Social Media Outreach
• How to build your online network
• Designing campaign posters
• Truth And Hope Campaign
• Tracking our Online followers’ response
• Engaging our audience
• Thank You
3. Teach For India brings about systemic
change in education by creating a
movement of leaders
Vision One day all children will attain an excellent education
Part 1: Fellowship Part 2: Movement
Mission To build a movement of leaders who will eliminate educational inequity in India
4. Teach For India’s Media Outreach
• Social Media has played a major role in creating
more awareness about our movement & the
problem of educational inequity on the whole.
7. ENCOURAGE YOUR
STAFF TO SHARE
MORE ABOUT
THEIR WORK ON
SOCIAL MEDIA
USE YOUR
PRIMARY
CONNECTIONS
TO SPREAD THE
WORD
PERSONAL AND
PROFESSIONAL
CONNECTIONS
8. Reaching out to a bigger network
• Asking people in your network to raise funds on
Social Media by running in a marathon or by
celebrating special occasions like birthdays, Diwali,
etc.
• Reaching out to your alumnus, ex-staff members
who would still like to remain connected and make a
contribution.
9. Conveying the Message – the right
content
• Your online posts and tweets need to convey your
organization's core message and values.
• Keep it concise and clear!
• Update your friends, family and online followers
regularly. Balance of content is the key.
10.
11. Designing specific campaign related
posters
• Design specific posters during a fundraising or any
other campaign that your staff and online followers
can share as ‘Cover Photos’ on their timeline.
12. Activity
If you had to raise INR 5 lakhs during a
marathon by asking people to run for your
organization and raise this amount, what
tagline can you make for the campaign?
13. Images and Videos help your followers to connect better with the
work you are doing.
14. Truth and Hope Campaign
Story of India's truth and hope
http://connect.teachforindia.org/truth-hope
15. Tracking your online audience
• Track audience demographics
• Track your most popular/viral posts
• Incorporate feedback and respond!
16. Engaging our online followers
• We make sure that we respond to any online queries,
reply to comments and thank our followers for their
suggestions
• Involve our followers on Facebook and Twitter. Use
hashtag during a campaign for more outreach on
Twitter.
20. • Teach For India fellows were able to raise INR 1.06 Cr in 2012
and INR 94.78 Lakhs in 2013 for their classrooms in the India
Giving Challenge on Give India.
• This was made possible because of a strong network of
fellows, staff and alumni that believes in our vision!