Social Media Strategy: How to Think About Social Media as Part of an Integrated Market Strategy
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ritu Sharma, Director and co-Founder, Social Media for Nonprofits Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Join us for an interactive look at some of the most powerful and effective tactics and tools for making the move online.
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Social Media Strategy: How to Think About Social Media as Part of an Integrated Market Strategy
- 1. Social Media Strategy Recruit, Engage & Activate Ritu Sharma (@ritusharma1)
- 2. 13 Cities. 3 Countries. 10,000 Nonprofits.
- 3. 3
- 7. Why Social Media? •Low barrier To Entry •Level Playing Field •Perfect for Peer Asks •“Everyone is Smarter Than Anyone” 7
- 8. How is Social Media used? 8 • MARKETING • FUNDRAISING • ADVOCACY • STAFF & VOLUNTEER RECRUITMENT
- 9. TAKE A STEP BACK… TO MOVE FORWARD 9
- 10. Listen 10
- 11. • FACEBOOK • TWITTER • LINKEDIN • YOUTUBE • BLOG • TUMBLR • FLICKR • INSTAGRAM 11 SOCIAL MEDIA EMAIL SEO PHONE DIRECT MAIL PR PARTNERS Integrated Marketing Plan
- 12. 12 IDENTIFY RECRUIT ENGAGE ACTIVATE
- 13. 13 IDENTIFY
- 14. •History & Experience •Facebook Insights •Google Analytics •RowFeeder.com/reports Identify Your Audience 14
- 15. 15 RECRUIT
- 16. Facebook.com/nonprofits •Invite People •Post Photos & Videos •Create Events •Facebook Ads •fundraising campaigns Facebook 16
- 17. •Following Others •Low Hanging Fruit •Post Regularly •RT Often & Liberally •Create a Hashtag •Participate In #ff Twitter 17
- 18. Youtube.com/nonprofits •Create Vlogs, PSA’s & appeals •Drive fundraising via google checkout •Create “Call to action” text overlays Youtube 18
- 19. Create A Social Media Policy 19
- 23. 23 ENGAGE
- 25. ENGAGE: Timing is Everything •Morning: 8 – 9AM •Lunch: 12 – 1PM •End of Day: 4:30 – 6PM •Night: 9:30 – 11PM •Weekends vs. Wednesday
- 28. ENGAGE: Tie In Live Events
- 29. 29 ACTIVATE
- 31. ACTIVATE: Identify Key Influencers & Donors •Engage & Interact With your Top 10%
- 32. ACTIVATE: Identify Key Influencers & Donors •Celebrate Key Allies: Donors, Volunteers, & Milestones •Myriad Blogs & Posts
- 33. ACTIVATE: Identify Key Influencers & Donors •Engage Key Allies in Personal Asks •Contests Work Well
- 34. 34 IDENTIFY RECRUIT ENGAGE ACTIVATE