Social Media for Social Good Dr. Kellie McElhaney, Professor, Haas School Of Business, UC Berkeley

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Facebook is now the equivalent of the world’s third largest nation, making one thing clear: nonprofits can no longer ignore the social media revolution. McElhaney will present current examples of organizations that have successfully embraced the tools of the social web, thriving in the world of radical new levels of transparency and accountability.

Negócios Economia e finanças

Social Media for Social Good Professor Kellie A. McElhaney Haas School of Business, UC Berkeley 29 June 2011

Who I Am Not a Non-Profit expert Focus on Corporations & CSR Professor at Berkeleysince 2002 Founding Director, Center for Responsible Business; ranked #2 in world by Financial Times Extensive corporate consulting: Gap, HP, Nokia, Ulster Bank, eBay, Frontline, McDonalds, Blue Cross, Statoil, Nvidia, Kimberly-Clark, Yum! Brands, Twitter, Navigant, McGraw-Hill, Chevron, Accenture, ING Research focus areas: Strategiesof CSR; Branding& CSR; Women, Business Leadership& CSR;Power of Social Technology for Good Author of Just Good Business A Strategic Guide to Corporate Responsibility

Most Trusted Companies 2011 (top 3) Globescan 2011

Trust Down Across All Sectors Source: Edelman Trust Barometer, 2011

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Social Media for Social Good Dr. Kellie McElhaney, Professor, Haas School Of Business, UC Berkeley

1. Social Media for Social Good Professor Kellie A. McElhaney Haas School of Business, UC Berkeley 29 June 2011

2. Who I Am Not a Non-Profit expert Focus on Corporations & CSR Professor at Berkeleysince 2002 Founding Director, Center for Responsible Business; ranked #2 in world by Financial Times Extensive corporate consulting: Gap, HP, Nokia, Ulster Bank, eBay, Frontline, McDonalds, Blue Cross, Statoil, Nvidia, Kimberly-Clark, Yum! Brands, Twitter, Navigant, McGraw-Hill, Chevron, Accenture, ING Research focus areas: Strategiesof CSR; Branding& CSR; Women, Business Leadership& CSR;Power of Social Technology for Good Author of Just Good Business A Strategic Guide to Corporate Responsibility

3. Social Media + Good Increase trust Create issue awareness Make giving easier Democratize giving Partner with corporations & their giving/ CSR Strengthen brand Leverage innovation on social/ enviro challenges

4. The Power of Social Media

5. Most Trusted Companies 2011 (top 3) Globescan 2011

6. Toyota Ideas for Good

7. Trust Down Across All Sectors Source: Edelman Trust Barometer, 2011

8. We Trust People Just Like Us

9. The Power of Social Media Source: McElhaney, PoST4Good, 2011

10. Match Your Issue to a Company & It’s Business

11. Leverage the Power, Beware of the Risks

Social Media for Social Good Dr. Kellie McElhaney, Professor, Haas School Of Business, UC Berkeley

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