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- 2. History of SONY Corporation
- 6. ReaderE-Book
- 7. Home Audio
- 10. Playstation
- 11. Memory, discs & batteries
- 12. Car Audio
- 14. SONY Business Operations Digital Imaging LCD Televisions Home Video
- 15. SONY Business Operations Personal Computers Digital Music Players
- 16. SONY Business Operations Sony Ericsson Games
- 17. SONY Business Operations Sony Pictures Entertainment
- 18. SONY Business Operations Sony Pictures Televisions
- 19. SONY Business Operations Sony Music Entertainment (SME) and Sony Music Entertainment (Japan) Inc. (SMEJ).
- 21. Sony Broadband Solutions Corporation.
- 22. Sony Broadcast Media Co., Ltd.
- 23. Sony Chemical & Information Device Corporation.
- 24. Sony Computer Entertainment Inc.
- 25. Sony Computer Science Laboratories, Inc.
- 26. Sony Digital Network Applications Inc.
- 27. Sony Disc & Digital Solutions Inc.
- 29. Sony Assurance.
- 30. Sony Manufacturing Systems Corporation.
- 31. Sony Marketing (Japan) Inc.
- 32. Sony Music Communications Inc.
- 33. Sony Music Distribution (Japan) Inc.
- 34. Sony Music Entertainment (Japan) Inc.
- 35. Sony Energy Device Corporation.
- 37. Sony Enterprise Co., Ltd.
- 38. Sony Facility Management Corporation.
- 39. Sony Finance International, Inc.
- 40. Sony Financial Holdings, Inc.
- 41. Sony Global Solutions Inc.
- 42. Sony Human Capital Corporation.
- 43. Sony Institute of Higher Education Shohoku College.
- 44. Sony Life Insurance Co., Ltd.
- 48. Sony Berlin.
- 49. SONY BMG MANAGEMENT CO., LLC.
- 50. Sony BMG Music Entertainment.
- 51. SONY BMG MUSIC ENTERTAINMENT BV.
- 53. Sony Broadband Entertainment Inc.
- 55. Sony Computer Entertainment America Inc.
- 56. Sony Computer Entertainment Europe Limited.
- 57. Sony de Mexico S.A. de C.V.
- 59. Sony Device Technology (Thailand) Co., Ltd.
- 60. Sony Electronics Asia Pacific Pte Ltd.
- 62. Sony Electronics (Singapore) Pte. Ltd.
- 64. Sony Latin America Inc.
- 65. Sony Magnetic Products Inc. of America.
- 66. Sony Malaysia Sdn. Bhd.
- 67. Sony Corporation of Hong Kong Ltd.
- 68. Sony Corporation of Panama, S. A.
- 69. Sony Corporation of Hong Kong Ltd.
- 71. Founded by Lee ByungChul in 1969, Daegu, South Korea.
- 72. It operates in about 65 countries around the world.
- 73. One of Japan's oldest and largest producers of consumer and industrial electric products.
- 74. Headquartered in Tokyo, Japan.
- 75. Founded by Hisashige Tanaka.
- 82. Porter’s Five Forces: SONY
- 83. Internal Capabilities: Standardized Product and Centralized Product
- 84. Internal Capabilities: Focused on Efficiency and Youth Market
- 85. Competitive Advantage: Green TV
- 87. Other Eco Friendly Products
- 88. SONY PEST Analysis Political Economical
- 89. SONY PEST Analysis Social Technological
- 91. Can be beneficial towards more effective marketing campaigns
- 93. SONY SWOT Analysis (Wide) Strengths Weaknesses Opportunities Threats
- 94. SONY Controversies Controversial Promotions Digital Rights Management
- 95. SONY Controversies NGO Strategy Government Links
- 96. SONY Environmental Record Sony was ranked 6th (jointly with Panasonic and Motorola) in Greenpeace’s Guide to Greener Electronics
- 97. SONY Improvement Efforts Reduced Greenhouse gases Green building Sony Take Back Recycling Program Bio-battery
- 99. SONY Recommendations Expansion into TV market – more R&D research, glassless 3D TV Think holistically about being green, and then some. Reduce product cost – source out ideal costing strategies to cover wider demographic base Reduce cost in terms of deliveryand suppliers Maintain quality and brand loyalty Customer service channels New markets (geographical, income, etc.) More active/aggressive advertising campaigns Expansion into film industry Greater presence in hypermarkets/shopping malls. Bulk-contract sales (e.g. universities, corporates, governments) More partnerships, collaborations, or synergistic efforts