Digital Marketing

1. Business
Analytics
Submitted by:
Utkarsh Kumar
21MBA7078
Submitted to:
Dr. Rishi Prakash
Shukla

2. LEARNING
•Basic definition of data ,
information and Business analytics
•Data visualization
•End to end business process.

3. INTRODUCTION
I have done my summer internship at Paytm m’loyal , Noida . The job basically
revolves around doing business analysis and providing report to the clients.
This study encourages the evaluation and analysis of production department in
Paytm m’loyal, clients profit , loss and prediction of future base of past data.

4. OBJECTIVE
1. Creation of cashback reports for
the clients.
3. Worked on creation of business
flow chart.
2. Creation of various types of
Pivot tables and charts

5. BASIC DEFINITION
• Data – data is a set of values of qualitative or quantitative variables . It is
information in raw or unorganized form .
• Information – meaningful or organized data is information
• Analytics – analytics is the discovery , interpretation and communication of
meaningful patterns or summery in data
• Business analytics – would be to convert business data into accurate business
insights.

6. BUSINESS ANALYSIS LIFE CYCLE
Objective
Understandi
ng the data
Data
cleaning &
data
transformat
ion
Business
Analytics
Data
enhanceme
nt
Present to
client

7. METHODOLOGY USED
• Excel - Excel is a spreadsheet application developed and published by Microsoft. It is part of the Microsoft
Office suite of productivity software.
• Unlike a word processor, such as Microsoft Word, Excel organizes data in columns and rows. Rows and columns
intersect at a space called a cell. Each cell contains data, such as text, a numerical value, or a formula
Step followed during internship--
 Problem identification
 Data collection
 Data cleaning
 Data visualization
 Decision making

8. ANALYSIS OF DATA

10. Business Flow Chart

11. CONCLUSION
• I learned a lot throughout my internship at Paytm m’loyal about end to end process and how business
runs specifically in b2b segment. I have also gained insight in crm system and loyalty platform. Being
Business Analyst trainee I also got to know that how to deal with client requirements, about
deliverables, about presentation stuffs, how to prepare charts, graphs, pivot table and lot more. So all in
all it was great experience working in this organization and to cater stakeholder’s needs.

12. Thank you