Webinar Why research design matters – 3 pitfalls to avoid
Why would you (or we) create a manual research design for your conjoint project if research software can automatically generate one? Because this enables us to better answer your business questions. In this webinar, Jeroen Hardon, Senior Executive Consultant at SKIM and a thought leader in the field of conjoint analysis, will dive into the use of manual research designs for conjoint studies. In a non-technical way, Jeroen will show how manual research designs give the researcher greater control. By discussing 3 pitfalls to avoid, he will illustrate how manual research designs are better capable to represent the business problem and market reality at hand, and how they allow for maximization of the information value of respondent trade-offs. For more information about SKIM's webinars, visit http://www.skimgroup.com/webinars.
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Webinar Why research design matters – 3 pitfalls to avoid
- 1. expect great answers Why research design matters 3 pitfalls to avoid #SKIMwebinar Share your thoughts online: Jeroen Hardon Senior Executive Consultant Abigail Joffre Today’s webinar host
- 2. 2 Jeroen Hardon Why research design matters | 3 pitfalls to avoid
- 3. 3 Why research design matters | 3 pitfalls to avoid
- 4. 4 The best hidden mistake in conjoint Why research design matters | 3 pitfalls to avoid
- 5. 5 Balance Realism Statistical efficiency Why research design matters | 3 pitfalls to avoid
- 6. 6 Realism Statistical efficiency Why research design matters | 3 pitfalls to avoid
- 7. 7 VS Why research design matters | 3 pitfalls to avoid
- 8. 8 Pitfall 1 | Exclusions Why research design matters | 3 pitfalls to avoid
- 9. 9 Pitfall 1 | Automated 3600 3600 3600 3600 1200 1200 1200 3600 1200 1200 1200 3600 1200 1200 1200 4150 4150 2500 4160 830 830 2500 3320 1660 1660 0 3320 1660 1660 0 Why research design matters | 3 pitfalls to avoid
- 10. 10 Pitfall 1 | Manual 4800 4800 1200 3600 1200 1200 1200 3600 1800 1800 0 3600 1800 1800 0 3600 3600 3600 6000 1200 1200 3600 2400 1200 1200 0 2400 1200 1200 0 4626 4626 1542 4626 1542 1542 1542 3084 1542 1542 0 3084 1542 1542 0 Why research design matters | 3 pitfalls to avoid
- 11. 11 Pitfall 2 | Not realistic € 1,50 € 2,00 Why research design matters | 3 pitfalls to avoid
- 12. 12 Pitfall 2 | Line - pricing Base case price Price +20% +20% +20% +20% +20% +20% -20% -20% -20% -20% -20% -20% Why research design matters | 3 pitfalls to avoid
- 13. 13 Pitfall 2 | Automated research design Base case price Price V Why research design matters | 3 pitfalls to avoid
- 14. 14 Pitfall 2 | Manual research design Base case price Price V Why research design matters | 3 pitfalls to avoid
- 15. 15 Pitfall 2 | Base Case € 1,50 € 2,00 Why research design matters | 3 pitfalls to avoid
- 16. 16 Pitfall 2 | Base Case € 2,00 € 1,50 Why research design matters | 3 pitfalls to avoid
- 17. 17 Pitfall 2 | Base Case € 2,00 € 2,00 ? Why research design matters | 3 pitfalls to avoid
- 18. Statistical efficiency Realism Statistical efficiency 18 Why research design matters | 3 pitfalls to avoid
- 19. 19 Pitfall 3 | Obvious choices Why research design matters | 3 pitfalls to avoid
- 20. 20 Recap • Pitfall 1: Exclusions • Pitfall 2: Realism • Pitfall 3: Obvious choices • How do you know you got a manual research design? Why research design matters | 3 pitfalls to avoid
- 21. Go to www.skimgroup.com/webinars for today’s presentation slides and more! #SKIMwebinar Share your thoughts online: Jeroen Hardon Senior Executive Consultant j.hardon@skimgroup.com +31 10 282 3503 Abigail Joffre Marketing Manager a.joffre@skimgroup.com +31 10 282 3535 @SKIMgroup