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© Arthur Shelley 2015 under Creative Commons License. Available for public use provided source is acknowledged.
Permission of the author required for commercial use.
KNOWledge SUCCESSion
SIKM Leaders
Forum
July 21, 2015
Dr Arthur Shelley
Intelligent Answers & OZAN*
* OZAN is the Organizational Zoo Ambassadors network
An international professional development group collaborating on application of metaphor to enhance performance outcomes

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What can you tell me about this map?
© Arthur Shelley 2015 under Creative Commons License. Available for public use provided source is acknowledged.
Permission of the author required for commercial use.

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Conversations That Matter
© Arthur Shelley 2015 under Creative Commons License. Available for public use provided source is acknowledged.
Permission of the author required for commercial use.
Shelley, 2009

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KNOWledge SUCCESSion?
What does that mean?
© Arthur Shelley 2015 under Creative Commons License. Available for public use provided source is acknowledged.
Permission of the author required for commercial use.

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KNOWledge SUCCESSion?
What does that mean?
© Arthur Shelley 2015 under Creative Commons License. Available for public use provided source is acknowledged.
Permission of the author required for commercial use.
Sustainable performance outcomes
Achieved through prioritised & resourced
Continuous capability development
Enabled by future-aligned
Strategic knowledge-based projects
Why
Who
What
How
When
Where
Leading inclusive environments to stimulate co-
creation of knowledge
Starting provocative conversations to build trust
and relationships

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EXPLORE: Reflective Conversations
© Arthur Shelley 2015 under Creative Commons License. Available for public use provided source is acknowledged.
Permission of the author required for commercial use.

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Visualisation for Divergent Thinking
© Arthur Shelley 2015 under Creative Commons License. Available for public use provided source is acknowledged.
Permission of the author required for commercial use.

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Increase Knowledge Cycle Flows
Shelley, 2014
© Arthur Shelley 2015 under Creative Commons License. Available for public use provided source is acknowledged.
Permission of the author required for commercial use.

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Creative interactions to leverage diversity
© Arthur Shelley 2014 Permission of the author required for commercial use or storage.

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Align Behaviour with Context
© Arthur Shelley 2015 under Creative Commons License. Available for public use provided source is acknowledged.
Permission of the author required for commercial use.

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Organizational Zoo Character Cards
© Arthur Shelley 2015 under Creative Commons License. Available for public use provided source is acknowledged.
Permission of the author required for commercial use.

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Behavioural DNA of Collaboration
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Behavioural DNA of Creativity
© Arthur Shelley 2015 under Creative Commons License. Available for public use provided source is acknowledged.
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Connect the dots
to explore opportunity in the spaces
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Behavioural DNA perspectives
Positive contribution Negative contribution
© Arthur Shelley 2014 Permission of the author required for commercial use or storage.

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Reflecting on Value Creation
through inclusive socialisation
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Permission of the author required for commercial use.

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Trust and Knowledge Sharing
Metaphoric reflective conversations Shelley (2012)
© Arthur Shelley 2015 under Creative Commons License. Available for public use provided source is acknowledged.
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© Arthur Shelley 2015 under Creative Commons License. Available for public use provided source is
acknowledged. Permission of the author required for commercial use.
Contact Details
Dr Arthur Shelley
arthur@organizationalzoo.com
KNOWledge SUCCESSion
Available late 2105
FREE behavioural profile
www.organizationalzoo.com/profiler
Insights into behaviours
www.organizationalzoo.com/blog
www.organizationalzoo.com/ZooTube
Consulting and Mentoring
www.intelligentanswers.com.au
Ph +61 413 047 408
@Metaphorage #OrgZoo

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About Arthur
Arthur is collaborative leader who engages stakeholders to achieve mutually
beneficial outcomes. His professional success record spans over 25 years of
experience across the international corporate, government and tertiary
education sectors. Internationally recognised as a knowledge and capability
development thought leader, equipped with a diversity of skills and
achievements including being the author of two books, a regular
international conference speaker, award winning tertiary teacher and a
volunteer student mentor and career advisor.
Creator and leader of the Organizational Zoo Ambassador Network, an
international association of professionals interested in sharing and innovative
application of metaphor based behavioural learning and development to
improve personal and team outcomes and build relationships.
au.linkedin.com/pub/arthur-shelley/1/4bb/528/
© Arthur Shelley 2015 under Creative Commons License. Available for public use provided source is acknowledged.
Permission of the author required for commercial use.

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Some useful resources
Learning video examples
Design Thinking, Knowledge & Innovation (7 minute interview) https://www.youtube.com/embed/hvWjqy8HLi0
Virtual Learning 2014 http://linkis.com/wordpress.com/3sSNs
Zoo Metaphor 2014 (Enhance learning) https://www.youtube.com/watch?v=mOAWhKvLfog&feature=youtu.be
3Minute Thesis 2011 Metaphor to influence behaviour in teams https://www.youtube.com/watch?v=ONyVOkXNOFE
Some relevant blog Posts
Principles of “Knowledge Leadership”
http://www.organizationalzoo.com/blog/2013/09/12principlesknowledgeleadership/
Leadership inaction http://www.organizationalzoo.com/blog/2010/12/leadership-in-action-no-just-leadership-
inaction/
Alignment of conversation (convergent/divergent) with behaviour
http://www.organizationalzoo.com/blog/2010/09/
Action learning (embedded design principles of deconstruction before finding solutions)
http://www.organizationalzoo.com/blog/2013/09/12principlesknowledgeleadership/
Conversations that Matter http://organizationalzoo.com/blog/?p=38
Relationships and Trust to align behaviour for sharing http://organizationalzoo.com/blog/?p=82
Cultural differences http://organizationalzoo.com/blog/?p=198
Free behavioural profiler (profile yourself, or someone else - be honest not aspirational if you want it to be useful)
http://organizationalzoo.com/profiler
© Arthur Shelley 2015 under Creative Commons License. Available for public use provided source is acknowledged.
Permission of the author required for commercial use.

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Book References
• SHELLEY, AW (2015) KNOWledge SUCCESSion. Business Expert Press Project Management Series.
In progress
• SHELLEY, AW (2015) The wisdom of evidence and experience informed decisions. Foreword in Strategic
Data-Based Wisdom in the Big Data Era. Eds. Girard, JP, Berg, K & Klein, D. IGI Global Advances in
Knowledge Acquisition, Transfer and Management Book Series.
• SHELLEY, AW (2014) Topic introduction for Chapter 5, Communication and Stakeholders in Kloppenborg,
T Contemporary Project Management. 3rd Ed. pp. 114-116. Cengage Learning Stamford, CT USA.
• SHELLEY, AW (2013) 12 Principles of knowledge leadership. Opening chapter in Roche, H Successful
knowledge leadership: Principles and practice, ARK Publishing, London. pp. 1-6.
• SHELLEY, AW (2012) Stories stimulate knowledge management activity in your organisation. Case Study
8 in Hawley, T Making knowledge management work in your organisation, ARK Publishing, London. pp.
135-141.
• SHELLEY, AW (2012) Metaphor as a means to constructively influence behavioural interactions in
project teams. PhD Thesis PCPM, RMIT University
• SHELLEY, AW (2011) Creative metaphor as a tool for stakeholder influence. Chapter in: Bourne, L,
Advising Upwards, Helping management to help you. Gower Publishing.
• SHELLEY, AW (2008) Knowledge Frameworks for enhanced performance. A practitioners workbook.
Intelligent Answers. Melbourne, Australia.
• SHELLEY, AW (2007) The Organizational Zoo, A Survival Guide to Workplace Behavior.
Aslan Publishing, Fairfield, Connecticut.
© Arthur Shelley 2015 under Creative Commons License. Available for public use provided source is acknowledged.
Permission of the author required for commercial use.

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Academic References
• SHELLEY, AW (2015) Project Management and Leadership Education Facilitated as Projects.
International Journal of Managing Projects in Business, Volume 8, 3, 478 - 490.
• SHELLEY, AW (2014) Active Learning Innovations in Knowledge Management Education
Generate Higher Quality Learning Outcomes. Journal of Entrepreneurship Management and
Innovation (JEMI), Volume 10, 1, 129-145.
• SHELLEY, AW (2014) Action Research: Creative metaphor to build relationships in projects.
Sage Research Cases in Methodology. http://dx.doi.org/10.4135/978144627305013503436
• SHELLEY, AW & MAQSOOD, T (2014) Metaphor Interactions to Develop Team Relationships
and robustness Enhance Project Outcomes. International Journal of Managing Projects in
Business, Volume 7, 4, 752-766.
• SHELLEY, AW (2012) Metaphor Interactions to Develop Team Relationships and Robustness
Enhance Project Outcomes. Project Management Journal 43, 6, 88-96
• SHELLEY, AW (2011) Metaphor as an effective means to stimulate constructive conversations
on project culture and performance. European Academy of Management Doctorial
Colloquium, Tallinn, Estonia.
• WALKER, DHT, BOURNE, LM, and SHELLEY AW (2008), Influence, Stakeholder Mapping and
Visualisation, Construction Management and Economics, 26, 6, 645-658
© Arthur Shelley 2015 under Creative Commons License. Available for public use provided source is acknowledged.
Permission of the author required for commercial use.