Evaluation for Question 2

Evaluation

By: Lyon Owen & Stephen Hubbard

2) How effective is the combination of your
main product and ancillary texts?

Print product

Our print product was inspired by three different print products and each slide
we will talk about what we liked about the poster and what we used from it to
our own print product and how we tweaked it a bit to suit our target audience


With the Mumford & sons print advert we used the idea of all the band being all together and can see what
instruments they are playing . We also like the idea of different media industries leaving quotes about the there
album so we also left quotes on from different media industries about The Fears. What we didn’t really like about
this a print product was that there album is in the bottom left hand side (dead corner) really tiny as well and
thought that audiences wont really pay much a attention to it and thought that the album should catch the
audiences attention and that’s what we did.


With the 30 Seconds To Mars print product we liked the idea that you can clearly see the album so its easy for
the audience to know what the album looks like and can buy it. Also when the album will be released
publically. Also you can see what record label they are signed too so we made are our record label for The
Fears and put the record label we created on are print product almost in the same place as the 30 Seconds To
Mars. We did like the how it had a feel of a apoplectic look to it however we really couldn’t do it to our print
product because it would have challenged our audience expectations and wouldn’t have suited it.


Its almost the same story with the Ellie Goulding Print product they have used the album cover to help the
audience to know what the album looks like and they can buy it. It also uses critics reviews of the album
near to the bottom so that it helps the audience know how good it is and can encourage people to buy it.
They also have used image manipulation on the singer Ellie Goulding’s hair to get it more eye-catching and
how the title say’s her name it matches her album cover as it says Lights its in lights.


Critic
reviews/quotes
Album cover

Band members and can
see what instruments
they are playing also used
image manipulation on Release day
them

Record label Way to contact
the band

For the Mise-en-
scene for the band
we are using in our
music video they are
just basically in
normal clothing. We We used this type
didn't want them to of typeface because
dress up for the it is clear , easy to
music video or the read and suits the
print product so we print product. The
allowed them to reason why we use
come in what ever a white typeface
they wanted. For our was to make the
band we wanted to
words more bolder,
put them on the
clear and to
front of our print
product so that the
emphasize the
audience know who words and to get
and what the band the audience’s
look like. attention.

Primary optical area
Dead corner

Terminal area
Dead corner


Here is the front cover of the CD cover. We wanted
to use something new and fresh mostly these days
album covers try and be as eye-catching or odd or
remember-able to get peoples attention or help
them remember what the album looks like. so we
also thought we have to be eye-catching and have
something odd and be remember-able album
cover to get peoples attention some examples of
eye-catching and odd CD covers.

When you unfold the album cover it looks like this
Binds of the
CD cover

Back of the
album cover
with tracks

Front cover
Of our
Digipack
Inner
cover with
band
photos.

Record Label logo Barcode

This is Inside our album cover

Pictures of the band CD goes here Pictures of the band
The reason why we did a 4 way split screen (on the left hand side) is because that on the music
video we did the split screen of the band and we thought by doing a 4 way split screen on the
album cover would be iconic as it was one of the iconic moments in the music video. Also it
carries the link between each media product. (see next slide to see the comparisons).

Inside our Album cover
Music video

As you can see here the comparison between the music video’s 4 way split screen and inside the
album cover’s 4 way split screen they look the same except there in different places within the 4
way split screen and different lighting however the audience will recognise the 4 way split
screen as they will have watched the music video and will easily notice this iconic-cal editing
technique being transferred inside the album cover.


From our album cover we wanted it branch into the print product so we took the album cover
and but it as the background on our print product so that fans or the audience know what the
album looks like and can buy it as they have seen what the album looks like due to the album is
in the back ground and is easily eye-catching . It is also conforming and subverting conventions
of print products. It conforms by showing the album cover to the audience but subverts as it has
the band in front of the album cover.

The typeface of “The Fears” has been used
continuously throughout our print products
including our music video.
The colour scheme for our main product and
ancillary products are brown, white, black and
red and have been used throughout our media
product and ancillary products. The reason why
we wanted to use this type of colour scheme is
because its very unusual and will get the
audiences attention and will make them
intrigued into what the album is like. We have
also done this due to the type of genre which is
indie and we have conformed to the style of
indie of which is being bold, eye catching,
alluring and most importantly indie. This will
help target our target audience and will make
them want to buy the album.


Here we have branched on covering another aspect of
publicising the band by placing their album cover on a
t-shirt reason why we have done this is that it is very
popular that bands put there album cover on a t-shirt
and we thought why don't we do that and here we
have done it.

Here are some examples that bands have done placing there album cover on t-shirt.

As you can see its a very popular thing to do
these days that's the reason why we did this
and its another media product that people
buy.

In this shot its a long shot. With this
type of shot we can see everyone and
the background . This will help the
audience see where everyone is and
what they are doing. The reason why
we use this type of shot is let the
audience see the whole band playing
and see where they are playing.

In this shot we used a
extreme close-up on the
singer to see him sing and
how he sings with his
emotions so that it could be
portrayed to the audience
easily. e.g. Is he sad, angry,
happy, confused etc With
the extreme close up we are
really focused on the singer.
And what he is doing. What
made us do this shot was
due to the music video
below it as we can see its a
extreme close up on him and
can see his emotions and
how he sings.


Here with both shots we used a
long shot to imply to the
audience isolation and
loneliness. We also get to see
the surroundings and where
the character is. We got the
idea to use this shot from
music video below and thought
it would be good to use in the
music video and it helps
represent the feelings of the
character and thought it would
be perfect to use when we go
into the forest to film it.


In this shot we used a extreme long
shot too get the crowd of people in
the shot and can see the audience
listening to the music and dancing to
it. Our inspiration of this shot came
from the music video below. We
thought by using this shot and
seeing the crowd and the band
playing live would be good for the
audience as they can see what the
crowd of people are doing and what
the band as well are doing.


Here this is the bridge between our music video to our
print product. As we can see the band playing live and
can see them all in the music video and they are
playing live throughout our music video we also have
them on the our print product playing live but are still
obviously because its a print product. But this is the
link between our music video and our print product
and gives us brand identity.


here is the link between all three media products. With the use of
our album cover that uses this constant theme. We used it in our
music video near to the start as the opening to introduce the
audience to the band with their album cover and what song they
are playing. And the album cover is just as it is. The print product
uses the album cover as background to the poster to again link all
three media products with the use of the album cover.

With our music video we wanted it to have something iconic and remember-able too
the audience so we used the filming technique ‘stop motion’ its effectively have
something still and film it for about 5 seconds then stop recording move the thing or
change it slightly what your filming and then film again for about 5 seconds and
continue this process, this process is very long due to the amount to the slight
changes and you have to film each change you have done and then put them all
together to make one scene and have to make sure that when its going from shot to
shot that it changes smoothly and in order not jumpy or out of order. We used the
filming technique ‘stop motion’ on a number of things in our music video but most
probably the most iconic thing in the music video is the rubix cube scene. Our
inspiration for the use of stop motion as from the popular video off Youtube ‘T-shirt
Wars’ where it uses stop motion throughout the video. We thought that we could
use stop motion in our music video so that it would get the attention of our
audience and something as iconic to the music video it would stay in the audience’s
head.

Rubix cube that we did T-shirt wars video (click picture
(click picture below to below to see the video that
see the video we did ) inspired us)

Here we have the two clips on the left hand side (The Rubix cube scene ) we created
this and put it in our music video with the use of stop motion. What inspired us use stop
motion is the video on the right hand side ( T-shirt wars ) the reason why we did stop
motion was to have that uniqueness in a music video and to subvert conventions of
music videos.

3) What have you learned from your
audience feedback?

Our audience feedback was very helpful to us and we decided to listen to what they had to say
about what we have created all ready. However it wasn’t completed and had bits and pieces
missing so some of the narrative and performance was missing from it.

Positive feedback from the audience
Most of our feedback from the audience was positive and they said what we wanted to hear this
means how we have been making are media products have been doing it right for our target
audience.

Video media product
What our audience liked about our video media was good use of stop motion, portraying a love
story, use of live shots, good use of Mise-en-scene, rubix cube is for the right genre (Indie)
, good use of fades and transitions, good use of lighting, four split screen is clever and looks
great, heart and petals stop motion looks really good, location looks great, conventional to the
music genre, lighting and footage looks great, good contrast between performance and
narrative shots and good selection of footage being used in the media product.

audience feedback?
What our audience didn't like about our media product

They didn’t like a couple of things about our media product however we are going to listen
to our audience and change the things that they don't like for them

What our audience didn't like about our media product was that some of the stop motion
looks a bit Skippy, too many black screens in the media product, the girl in the wedding
dress scene looks a bit out of place, some of the live footage goes on far too long, some
bits aren’t in sync, isn't much of a storyline, more transitions, some takes go on for too
long, and too many blanks in the music video.

We intend to listen to our audiences feedback and change it for them so that it will
conform to the audiences expectations and will suit the genre better.

audience feedback?
Our audience had a look at our print product and have also given there feedback about
it. Once again it was mostly positive however there are some negatives to it

Positive feed back from the audience
Continuous use of live shots, high contrast of lighting, brilliant layout , looks really
good, very conventional, brilliant use of colours, pictures are clear, poster looks
amazing, highlights out who are the band members, looks professional, easily
noticeable, good image manipulation, Proxemics of how the pictures are placed are
very good.

All these positive feedback from our audience is very good the things that they have
said is what we wanted to hear and genre identification has been easily picked up on
the audience, we are also happy that the use of colours that we have used and that the
audience said that it wasn’t too dark or dull instead they are colourful and bright also
that the poster is easily noticeable which grabs the attention of the audience.

audience feedback?
Our negative feedback of our print product has been of that it doesn’t look completely
finished, the narrative doesn’t cross over to the print product and add more to the
print product that was all of our negative feedback to the print product

Once again we intend to listen to our audience and alter our print product for our
audience so that it’s then more suited to our audience and conforms for them.

Other comments from our target audience’s was that they really liked the idea of
making a t-shirt and a picture of the album cover they thought that was really good
idea and research for our target audience .

Our audience hit the nail on the head when we asked about the target audience the
range that they said was 16 – 25 year olds for male and female which is what we really
wanted to hear from them the majority of the audience said that the target audience
was 18 – 25 again bang on what we wanted to hear.

Evaluation for Question 2

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Evaluation for Question 2