4. The airline is a subsidiary of The Emirates Group, which is
wholly owned by the government of Dubai's Investment
Corporation of Dubai.Announcements
Began its services out of Dubai from 1985.
It just started its service with just two aircraft a
leased Boeing 737 and an Airbus 300 B4.
Then it expanded its services to 42 countries in the
very beginning.
Now it has grown to nearly 142 destinations in 80
countries.
11. World's most valuable airline
brand for the third consecutive
year
Prestigious Airline of the year
award numerous times by Air
Transport World
And More than 400
distinguished industry sector
awards
13. E T H I H A D A I R W A Y S
L U F T H A N S A
S I N G A P O R E A I R L I N E S
A N D M A N Y M O R E
A I R A R A B I A
B R I T I S H A I R W A Y S
14.
15. FOCUS ON DIVERSIFIED MARKET AND BY
CONSIDERING AND EXTENDED THE CARGO
SHIPPING AND THEIR CUSTOMER SERVICE
WAS A COURAGEOUS ONE,
THE FIRM HAS LIKEWISE BEEN
CHARACTERIZED BY MANY ANALYSTS TO
HAVE AN ABILITY TO ADAPT TO
CHANGING MARKET CONDITIONS IN ORDER
TO MAXIMIZE PROFIT.
THE ABILITY TO CONTINUOUSLY RENEW
AND IMPROVE THEIR SERVICE IN THE
AIRLINE
STRENGTHS
16. Not all of diversification and approach have
been successful and this can be considered as
one of the flaws or weaknesses of the company.
Analysts have accused the company of focusing
too much on their high-end acquisitions and
diversification in spite of the risky effects of
such decisions.
WEAKNESS
17. The opportunity to penetrate new growth
markets where internet adoption still has room
to go, Leveraging Emirates Airline’s
infrastructure business to get first choice and
stronger position against rivals is also an
opportunity.
They also have the opportunity to get ahead of
their rival
companies, and this should be the case, since
the said market is a potential sizeable source
of
income.
OPPORTUNITY
18. Rival companies are major threats to the
business (Gulf Air Company GSC, British Airways
Plc, Air France-KLM S.A. Deutsche Lufthansa AG,
Qatar Airways Group).
Emirates Airline, in contrast, started out in other
lines of business and entered and airline
capabilities of the company.
The firm’s inability to keep up with innovations,
or recognize its demand, creates a threat for
them, a risk that they could be displaced by
other industry leaders.
THREATS
19. F L Y E M I R A T E S
M A R K E T I N G
P L A N
20. C U S T O M E R
A N A L Y S I S
C O M P E T I T O R
A N A L Y S I S
J O I N T
V E N T U R E S
launched a global multimedia campaign named
as” Hello Tomorrow” that aims to position the
airline as enabler of global connectivity and
significant experiences.
Etihad Airways: The company’s main business
line is in carrying out an international air
transportation and also Etihad Crystal Cargo
that handles all the international
transportation of goods.
With Qantas Airways that has replaced
Singapore with Dubai as a stopover to London.
21. P E S T A N A L Y S I S
P O L I T I C A L A N D
L E G A L
E N V I R O N M E N T
E C O N O M I C
E N V I R O N M E N T
T E C H N O L O G I C A L
E N V I R O N M E N T
The Company has signed an agreement with
countries in Asian Pacific and others to allow
them to facilitate trade.
If the economy of the country is running well,
the per capita income of an individual will
increase and will be eager to travel via
Emirates.
A development in technology will help the
company to improve aircrafts facilities and fuel
in order to reduce the environmental impact of
the Emirates operations.
23. D I S C L A I M E R
C R E A T E D B Y S H R E N I V A S S J K ,
I I T D D U R I N G A N I N T E R N S H I P
B Y P R O F . S A M E E R M A T H U R , I I M
L U C K N O W
