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Segmentation of users
Psychographic
Lifestyle -Culture oriented, outdoor oriented,
business oriented
Personality- compulsive, gregarious,
authoritarian, Ambitious
Smart Phone Users
Android
IOS
Windows
Geographic
Region- India –
NCR, Bangalore, Hyderabad, Mumbai,
Pune, Chennai, Goa, Indore, Ahmadabad,
Jaipur, Kolkata, etc.
City- Metros, Class 1 cities, cities with
population 0.5 to 1 Million & good internet
users
Rural & Semi Urban Areas -Semi
Urban Areas, Small towns with internet
users b/w 1,000- 10,000
Demographic
Age- 21 Years Onwards
Gender- All
Income –Everyone is welcome
Occupation- Skilled Workers, Shop Owners,
Businessman/Industrialist, Students, Self-
Employed people, Startups,
Education- SSC/HSC, Non graduates,
graduates/ PG, .
Behavioral
occasion -Regular
Benefits- quality, services
User status- Regular user
Usage rate -Medium
loyalty status -Medium
Readiness stage -informed, interested &
Desirous
Attitude towards Product- Positive
1 2
3
4
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Segmentation of a2zee.co

  • 1. Segmentation of users Psychographic Lifestyle -Culture oriented, outdoor oriented, business oriented Personality- compulsive, gregarious, authoritarian, Ambitious Smart Phone Users Android IOS Windows Geographic Region- India – NCR, Bangalore, Hyderabad, Mumbai, Pune, Chennai, Goa, Indore, Ahmadabad, Jaipur, Kolkata, etc. City- Metros, Class 1 cities, cities with population 0.5 to 1 Million & good internet users Rural & Semi Urban Areas -Semi Urban Areas, Small towns with internet users b/w 1,000- 10,000 Demographic Age- 21 Years Onwards Gender- All Income –Everyone is welcome Occupation- Skilled Workers, Shop Owners, Businessman/Industrialist, Students, Self- Employed people, Startups, Education- SSC/HSC, Non graduates, graduates/ PG, . Behavioral occasion -Regular Benefits- quality, services User status- Regular user Usage rate -Medium loyalty status -Medium Readiness stage -informed, interested & Desirous Attitude towards Product- Positive 1 2 3 4 5