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Segmentation of a2zee.co
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Segmentation of users Psychographic Lifestyle
-Culture oriented, outdoor oriented, business oriented Personality- compulsive, gregarious, authoritarian, Ambitious Smart Phone Users Android IOS Windows Geographic Region- India – NCR, Bangalore, Hyderabad, Mumbai, Pune, Chennai, Goa, Indore, Ahmadabad, Jaipur, Kolkata, etc. City- Metros, Class 1 cities, cities with population 0.5 to 1 Million & good internet users Rural & Semi Urban Areas -Semi Urban Areas, Small towns with internet users b/w 1,000- 10,000 Demographic Age- 21 Years Onwards Gender- All Income –Everyone is welcome Occupation- Skilled Workers, Shop Owners, Businessman/Industrialist, Students, Self- Employed people, Startups, Education- SSC/HSC, Non graduates, graduates/ PG, . Behavioral occasion -Regular Benefits- quality, services User status- Regular user Usage rate -Medium loyalty status -Medium Readiness stage -informed, interested & Desirous Attitude towards Product- Positive 1 2 3 4 5
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