Goodyear

1. Goodyear India Ltd
Presented By :
Shashank Choudhary

2. Introduction
• World’s leading tyre company
• Develops, manufactures, markets, and distributes tyres for most
applications
• Manufactures its products in 49 facilities in 22 countries
• Marketing Operations in almost every country around the world
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3. Tyre Industry Worldwide
• Forecasted to rise 4.7 percent per year through 2015 to 3.3 billion
units
• In value terms, the tire market is projected to advance 6.5 percent
annually over the same span to $220 billion
• The Asia/Pacific region is by far the largest market for tires,
accounting for over half of global tire demand
• Motor vehicle tires, which accounted for over 60 percent of all tire
demand
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4. Tyre Industry Scenario in India
• Size: 520 billion (FY15)
• Revenue CAGR (FY11-FY15): 12.6%
• Domestic tyre industry expected to grow by 4%-8% over the next
three years
• Tyre imports surge in 2014-15 led by sharp inflow of two wheeler
(2W) tyres
• Revenues expected to grow by 7%-8% in 2015-16; however profit
margins are likely to correct
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5. Top 5 players in the world
• Bridgestone
• Michelin
• Continental
• Goodyear
• Pirelli
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6. Top 5 players in India
• MRF
• Apollo
• CEAT
• JK Tyre
• Goodyear
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7. Different Products offered
• Car, Light truck, Truck, Bus, Motorcycle, Earthmoving, Mining,
Industrial Equipment, Aviation, Racing and various other
applications.
Best Selling Products
• Assurance® TripleTred™ All-Season
• Assurance® ComforTred® Touring
• Ultra Grip® Winter
• Eagle® F1 Asymmetric 2
• Assurance® Fuel Max
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9. Total Productivity
Total Productivity = All output of goods / Total input of all resources
= 1747.13 crores / 1119.87 crores
= 1.560
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10. Improvement done by the company for product
• Goodyear Research was the training ground for Paul Flory, a Nobel
laureate in the field of polymers
• Two research associates have been awarded the Goodyear Medal,
the highest award of the Rubber Division of the American Chemical
Society, which honours scientists and engineers who’ve made
outstanding innovations.
• RunOnFlat
• EfficientGrip Performance
• Into the future
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11. Recommendations
• Better Distribution Channel to increase the sales
• More advertising in a country like India.
• More Manufacturing plants to meet up the growing demand.
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