Bunker Labs VIR 23A

1. SUPPORTED BY
PROGRAM OVERVIEW

2. Veterans in Residence, is an incubator and leadership program that provides
entrepreneurial community, business connections, and co-working space to help
military veterans and military spouse entrepreneurs launch and scale their
businesses.
Through a highly selective and rigorous application process, a small group (8-10)
veteran and military spouse entrepreneurs are selected to form a local or virtual
cohort, together forming a national cohort of 300+ businesses across the country.
The Veterans in Residence commit to the success of their individual mission,
commit to the success of the cohort, and receive the following value from the
program:
Fully sponsored WeWork All Access Basic membership for six
months.
Fully Sponsored Workspace
OVERVIEW
Veterans in Residence meet weekly either as a local cohort or as a
part of National Masterclass programming. WeWork & Bunker Labs
provide ongoing business strategy support and connections, and
select access to press and marketing opportunities, private
leadership events, and introductions to potential investors and
corporate partners, and resources.
Business Skills & Support
Veterans in Residence have full access to an alumni community of
500+ veteran and military family member CEOs, WeWork’s global
community of 650,000+ members, and Bunker Labs’ national
community of 10,000+ veteran entrepreneurs and business leaders.
Local & National Community
BUNKER LABS 2

3. Bunker Labs is a national 501(c)(3) nonprofit organization, built by military
veteran entrepreneurs to empower the military-connected community to start
and grow businesses. Through local chapters organized in cities across the U.S.,
Bunker Labs provides programming, connections, events, and thriving local
networks to help the military-connected community succeed and thrive as
entrepreneurs and innovators.
The Bunker Labs mission is to ensure the military-connected community has the
network, tools, and opportunities they need to start successful ventures. The
Bunker Labs Theory of Change is to close the ecosystem access gap for military-
connected community.
We accomplish our mission by inspiring our community members to see their
entrepreneurial potential. We equip our program participants with practical tools,
insights, experts and resources to accelerate their success and we connect
entrepreneurs with a robust community, and diverse, relevant networks.
NOTE: *If Veterans in Residence is offered in location without a WeWork, a local coworking space will provide the
same or fundamentally similar space while maintaining the current branding. All Virtual cohorts may/may not have
access to coworking space.
Who We Are
BUNKER LABS 3
We work smart: we are solutions-oriented, simplifying the complex and
pursuing clear outcomes
We are fearlessly authentic: self-aware and acknowledging what we don’t
know
We love building a strong, inclusive entrepreneurial community and the
people we are building it with
We get it done: with great results, extreme ownership, and a can-do attitude
We are magnanimous: assuming good intent and taking the high road in all
interactions
Core Values

4. Ambassadors/facilitators are designated volunteer leaders who facilitate the day
to day operations of any given cohort. Bunker Labs Ambassadors work closely
with community partners and Bunker Labs Staff when planning events or
communicating general issues. They are truly a facilitator, not a mentor.
Ambassadors, along with staff, will help connect you to proper mentors,
resources and experts that you need to take your business to the next level.
Ambassadors are often working on their own businesses so please be
understanding and respectful of their time.
BUNKER LABS AMBASSADORS/FACILITATORS
WeWork Community Leads are WeWork stewards and advocates of the program
in their respective cities. They facilitate registration, onboarding, community-wide
events and connect the Veterans in Residence to other WeWork members
externally and WeWork Communications leads internally, and manage general
troubleshooting. They are managing several different accounts so please be
understanding and respectful of their time.
WEWORK COMMUNITY LEADS
Alumni Captains are former VIR cohort members who have been given an
additional 6 months of membership (to coincide with the next cohort). Each city
may have up to 2 Alumni Captains. In return for continued membership and
ability to participate with the next cohort, Alumni Captains are required to
participate in the weekly sessions and help to take notes and operate the huddle
tool etc.
ALUMNI CAPTAINS
The following leaders make up the core leadership team for each cohort. Regardless of
their affiliation with WeWork or Bunker Labs, each lead plays a collaborative role in
each cohort operationalizing day-to-day programming & events, in addition to setting
the right expectations and monitoring the growth of each Veterans in Residence in
their cohort.
Program Leaders
BUNKER LABS 4

5. 250,000 active duty service members leave the military and return to civilian life
every year, joining a community of 3.3 million total post 9-11 veterans and over
20 million total veterans in the United States. More than 25% of transitioning
service members want to start their own business.
THEMISSION
Only 4.5% of post-9/11 military veterans have started their own business, citing
lack of networks and business context as key challenges. This stands in contrast
to the nearly 50% of returning veterans who started businesses after WWII.
THECHALLENGE
In spite of these trends, veteran-owned businesses have an outsized impact on
the US economy; They represent over 9% of all U.S. businesses, employ 5.03
million people, and boast an annual payroll of $195 billion and receipts of $1.14
trillion. And among veteran entrepreneurs, 33% said they had gained skills from
their active duty service that were directly relevant to business ownership,
representing a largely untapped source of entrepreneurship and job creation in
our communities. Veterans are talented entrepreneurs, natural leaders who
inspire the broader community, and are committed to community, service, and
creating a positive impact. Supporting veteran entrepreneurship is good for the
business, the economy, and for our communities.
THEOPPORTUNITY
Why Are We Doing This?
BUNKER LABS 5

6. PROGRAM CALENDAR JANUARY –
JUNE 2023
JANUARY
FEBRUARY
Jan. 4 - 11 Local Orientation
FEB. 8 @1200 ET National Industry Meetup
ViR 23A Bunker Labs and WeWork Welcome
JAN. 19 @ 1200 ET
Masterclass
FEB. 22 @ 1200 ET
23A COHORT
MARCH
MARCH 22 @ 1200 ET Masterclass
Mid-point Survey (Required)
Week of march 13
National Industry Meetup
MARCH 8 @1200 ET
*Huddles will occur weekly during your locally scheduled time and 1-on-1's will happen monthly with a local leader.
**Zoom links for Industry Meetups and Masterclasses are linked on this calendar
*By the end of the month you should have identified 10 people you want to invite to the Showcase.
*By the end of the month you should have invited two people in your network to apply for ViR 22B.
april APRIL 5 @1200 ET National Industry Meetup
Masterclass
April 19 @ 1200 ET
MAY MAY 3 @1200 ET National Industry Meetup
Masterclass
may 17 @ 1200 ET
Exit Survey (Required)
*By the first of the month you should have invited your 10 people to the Showcase.
Week of maY 15
November Veterans In Residence Pitch Competition
NYC, New York
November 2
National Showcases
Week of maY 22
March 1 22B Applications Open (Refer 2 Entrepreneurs!)
ViR Pitch Competition Applications Open (Midpoint
Survey Required)
march 29
Pitch Competition Applications Open
MaY 29

7. PROGRAMCALENDAR
JANUARY - JUNE 2023
23ACOHORT
*Huddles will occur weekly during your locally scheduled time and 1-on-1's will happen monthly with a local leader.
**Download fillable PDFs here of the Goal Sheet and Business Model Canvas
Month
Week 1 Module -
BMC
Week 2 Module -
EB
Week 3 Module -
BMC
Week 4 Module -
EB
Jan Orientation
Huddle
Format
Business
Model Canvas
Strategic
Partnerships:
Ecosystems and
Platforms
Feb
Value
Proposition
Needs
Assessment
Customer
Segments
Raising
Capital
March
Key
Resources
Professional
Services
Key
Activities
Social
Capital
April
Key
Partners
ESOs
Customer
Channels
Talent
Sourcing
May
Cost
Structure
Revenue Streams
BMC
2.0 Audits
Showcase
June No Session
No
Session
No Session
No
Session
Huddle Topics
Topics are guides for critical questions and deep dives alternating between the building
blocks of the Business Model Canvas and the key domains of Ecosystem Building.
Topics are hyperlinked with enabling learning content from LinkedIn Learning-- a proud
partner of Bunker Labs, and Strategyzer, the creators of the Business Model Canvas.
Take what you need from the courses based on the stage of your business or your level of
learning growth.

8. welcome&Roles-1Min
Facilitator
Time Keeper
Recorder (Use Huddle Minutes)
1.
2.
3.
PersonalCheck-ins-4min
One Personal Best
One Business Best
Shout Outs to Cohort Members
1.
2.
3.
Businesscheck-ins-2minperperson
What I said I would do last week: Made it, or missed it, and why
One thing I learned this week
If I’m honest…
What I need today
1.
2.
3.
4.
DeepDiveorCriticalquestionexercise
Deep Dive: facilitator shares in advance a thought piece (article, video),
arranges for one of the cohort members to present on an area of their
expertise (i.e. social media, financing) or invites an external subject matter
expert to present on a topic.
Critical Questions: leverage group thinking toward finding a resolution for
your “critical question”. Anytime there are four or more people gathered
this discussion and ideation protocol can be used to generate new ideas
and build new connections.
1.
2.
CrowdsourcingResources-10mintotal
Members will share resources with each other: books, accelerators, experts,
mentors, discounts, technology hacks, SBA grants, etc. Resources are
reported out nationally through the internal ViR platform.
1.
Huddle Format
COLLECTRATINGS-2mintotal
Collected by facilitator or alumni captain from each cohort member. Scale
of 1-7.
1.
Close-2mintotal
The Facilitator thanks everyone for their participation, makes any logistical
announcement, and gives a preview of next week’s session
Commitmenttoaction-1minperperson
Members share a commitment for what they will do for the coming week “I
Will…”. The recorder captures in the chat and preserves for the start of the
following week’s session.
1.
Acceess the Huddle Tool form here

9. 1 4 7 10
2 5 8 Bonus
3 6 9 Bonus
Objective Key Result Progress
GoalSheet Name:
Business Name:
BUSINESS BELIEF STATEMENT
Fill in the blanks: We are [Company Name]. We believe in _____. We Exist to ______. You should believe in us because ___________.
COMPANY DESCRIPTION
YOUR BIG GOAL
your goals during vir
10 people You want to Invite to the Showcase
23ACOHORT JANUARY - JUNE 2023

11. The
Business
Model
Canvas
Designed
by:
S
trategyzer
AG
The
makers
of
Business
Model
Generation
and
Strategyzer
This
work
is
licensed
under
the
Creative
Commons
Attribution-Share
Alike
3.0
Unported
License.
To
view
a
copy
of
this
license,
visit:
http://creativecommons.org/licenses/by-sa/3.0/
or
send
a
letter
to
Creative
Commons,
171
Second
Street,
Suite
300,
San
Francisco,
California,
94105,
USA.
strategyzer.com
Revenue
Streams
Customer
Segments
Value
Propositions
Key
Activities
Key
Partners
Cost
Structure
Customer
Relationships
Designed
by:
Date:
Version:
Designed
for:
Channels
Key
Resources

12. CodeofConduct
All information provided throughout the application process is accurate and
complete.
The cohort will establish a battle rhythm for weekly recurring virtual meetings (VIR
Weekly Huddle). Cohort members are expected to attend. In the event you cannot
attend, you will let the Bunker Labs City Leaders and WeWork Community Leads
know. Intermittent absences due to appointments, business needs, etc., are
acceptable. Continual absences will be cause for removal from the program.
Be honest with other cohort members and yourself
Be respectful of other cohort members, Bunker Labs staff, WeWork staff, and
resources. Lead with empathy. You don’t know if something (a word, phrase, or
action) is triggering to someone, we all come from different backgrounds and
experiences. If someone states a phrase is offensive find a different way to come to
a common place to have a discussion around the topic at hand. Respect violations
can be grounds for immediate removal.
Three Strikes Rule
Strike 1: If a cohort member is failing to live up to expectations (participation,
support, etc.), the member will be informed of the expectation not being met
and afforded the opportunity to correct it.
Strike 2: If the cohort member continues to fail to live up to expectations, the
member will be counseled again and given a final chance to correct the
behavior.
Strike 3: if the situation happens again, the member will be removed from the
program and WeWork membership revoked.
If you’re having tough times, let the others know.
Cohort Member Signature Ambassador Signature
As a member of the VIR program, I understand agree with the following expectations:

13. The Showcase exists to rally business and civic leaders around the Veterans in
Residence, making real connections that lead to real opportunities like
customers, capital access, and partnerships. At the showcase, you will each
have an opportunity to give your elevator pitch, have a booth of your own to
promote your business, and most importantly, make connections with people
that will move your business forward.
All showcases will happen across the country through the week of May 22nd.
WhatisaShowcase?
Showcase
Take the first weeks of the ViR program to identify what connections your
business needs. Ask yourself some questions when thinking about who to
invite:
Who have I been meaning to connect with but have not yet?
Who needs to see what I have been working on?
What types of resources do I currently need or might need in the near future?
Who can help one of my fellow cohort members?
Start thinking about your elevator pitch. A successful elevator pitch should
include:
Your name and military affiliation
Your business name
Your business one-liner (what you do)
Why you exist (what problem you are solving)
Your ask to the people in attendance - make sure it is specific enough so
people know how to help you! Ex. I am looking to connect with someone who
is a subject matter expert in AI technologies.
Practice your pitches with fellow cohort members and ask for/provide
feedback!
By the end of January, you should identify at least 10 people you would like to
connect with at the showcase.
howyoucanprepare
The showcase is a perfect opportunity for you to put your business in front of
potential stakeholders that can either help your business grow or extend your
professional network.
Participants will be provided with sample email invitations to invite
connections
Community-specific Eventbrite links will also be provided
Invitations

14. LinkedIn @bunkerlabs
Instagram @thebunkerlabs (tag us in your stories we’ll reshare)
Facebook @thebunkerlabs
Twitter @thebunkerlabs
FOllowUsOnSocialMedia
Follow us on social media to keep up to date on what’s happening in the broader
Bunker Labs’ community.
Our alumni cohort members are very active on LinkedIn and Instagram. While
being on social media is not a requirement of the program, it is a great way to
build your audience and raise brand awareness. We are able to help you grow
your audience when we can also tag you in LinkedIn posts.
Please tag Bunker Labs when you post on social media using the handles below
for specific channels.
subscribetothetransitionpodcast
The Transition is a Bunker Labs podcast, presented by MetLife Foundation, that
demystifies the entrepreneur experience for veterans and military spouses, by
cultivating an environment of peer-to-peer learning. We interview veterans and
military spouses in different industries, to share their stories, lessons learned,
and give words of encouragement to the veteran entrepreneur community.
Featured episodes can be found here: https://bunkerlabs.org/the-transition/ and
you can also subscribe on your favorite platforms like Apple Podcasts, Spotify, or
Stitcher.
Hosted by “IRON” Mike Steadman, The “Voice of the Bunker.” Mike is a Marine
Corps veteran, entrepreneur, community leader, and a Veterans in Residence
alumni with a passion for teaching entrepreneurship to veterans and urban
communities. After leaving active duty in 2015, Mike relocated to Newark, NJ
where he founded IRONBOUND Boxing, a nationally recognized nonprofit
organization that provides free amateur boxing training, entrepreneur education,
and employment opportunities to Newark youth young adults. He is also the
founder of IRONBOUND Media, a podcast production agency.
Connect With Us

15. BunkerOfficehours
Keep up with what is happening in the broader Bunker Labs and entrepreneur
community by listening in LIVE every Tuesday @ 11 AM ET on Facebook, LinkedIn,
Twitter, or Youtube. Host, “IRON” Mike Steadman be talking with subject matter experts,
national sponsors and those in the local Bunker Labs community. There is also an
opportunity for a live QA if you have a question you’d like to ask. Tune in!
If you would like to be a guest on Office Hours, please fill out this interest form
https://forms.monday.com/forms/cee9367f4869455461d000b2e91c6528?r=use1
sIgnupforacourseinbunkeronline
LAUNCH LAB ONLINE
A gamified, interactive way to learn fundamentals of entrepreneurship—such as how to
validate a business idea and find product-market fit— from anywhere in the world, on
your time, at your own pace.
FINANCES FOR MILITARY FOUNDERS FAMILIES PRESENTED BY USAA
Lacey Langford, the Military Money Expert, brings a course covering the basics of money
like budgeting, dealing with debt and saving, setting and reaching your business financial
goals. And how to handle juggling it all with the transitions of military life.
DESIGN FOR DELIGHT BY INTUIT
Learn design thinking to help you focus on what matters to your customers and
solutions they seek.
Courses here: https://bunkerlabs.org/our-courses/
Connect With Us

16. CONNECTONbunkeronline
WHY JOIN BUNKER ONLINE
Entrepreneurship is challenging. Without a supportive community, it’s even harder.
Bunker Online is a social network where Veteran and military spouse entrepreneurs can
find community, opportunity, and mentorship. Meet like-minded entrepreneurs who
understand what you’re trying to do — build your American dream.
Connect With Us
JOINACOMMUNITYORINDUSTRYGROUP
Groups are organized around your local
community, industry, and more to unite
entrepreneurs with common goals and
challenges. Don’t see a group that describes your
niche? It’s easy to create one.
CONNECTWITHOTHERMEMBERSANDCHAT
Groups are organized around your local
community, industry, and more to unite
entrepreneurs with common goals and
challenges. Don’t see a group that describes your
niche? It’s easy to create one.
TAKEACOURSE
Groups are organized around your local
community, industry, and more to unite
entrepreneurs with common goals and
challenges. Don’t see a group that describes your
niche? It’s easy to create one.
Join the community here

17. ViRCohortGroups
Each ViR cohort has an independent group
on Bunker Online. This is the main point of
contact for your cohort. Bunker Labs
national staff and your Ambassadors
communicate program updates, special
events, workshops and other comms
specific to your region or the cohort. Your
cohort group will also allow you to connect
to and confer with your cohort members.
Locate the search bar at the top of the Bunker
Online screen. Type ViR 23A to locate the ViR
23A cohort for your community (a city or
virtual community).Select Join or Request
Access (varies with community).
communityGroups
Joining a community group helps you
broaden your professional network in your
own community as well as help you find
resources in other communities.
Locate the search bar at the top of the Bunker
Online screen, enter the name of a city you
would like to search. If there is a city/
community match, you can Join or Request
Access (varies with community).
23AVirnationalGroup
Your Bunker Labs ViR team uses the 23A
National group broadcast announcements
and other communications relevant to all
ViR cohorts across the country. Some
examples include pitch competition
announcements, national conferences or
seminars, certification opportunities, and
other topics you might need regarrdless of
your location.
Locate the search bar at the top of the Bunker
Online screen, type national. You can Join or
Request Access (varies with community).
How to use bunker online groups
AdHocGroups
There are dozens of ad hoc groups on
Bunker Online. Whether you are searching
for an industry group or a subject matter
group, there are members to connect with,
learn from, and find resources you need. Select Groups from the left menu. Locate the
Sorted by option to select how to view the
groups.

18. Visit this link to sign-up for a HubSpot CRM.
After you have signed up for a CRM, please fill out the form here to redeem your ad credits.
HUBSPOT
Bunker Labs and HubSpot for Startups partnered with both Google and LinkedIn to offer up to
$450 in ad credits to anyone that signs up with HubSpot for Startups. This offer will run from now
until March 25th, 2022and is a great opportunity to get some free ad spend ahead of the holiday
season!
To redeem this offer, please follow the following steps:
Upon completion of both steps above, you will then receive a follow-up email with further
instruction on how to set up your CRM in order to access your ad credits.
HubSpot Partner Program
Up to 90% Discount on HubSpot Software
Use one service or the entire suite of HubSpot Growth Platform with a free-forever CRM at a
startup-friendly price.
Not yet ready for the premium version? Sign up for the free version to get your systems and
processes in place. (Perfect option for startups who want to avoid the “oh, snap!” moment of not
having a working CRM when you hit the J curve. )
Once your startup is ready, activate the discount and use the full power of HubSpot to propel your
startup to the next level.
SIGN UP FOR HUBSPOT WITH THE REFERRAL LINK HERE
Education Resources and Tailored Training
Masterclasses, templates, kits, and guides to help you save time and avoid costly mistakes growing
your startup. Plus, access to world-class support from HubSpot experts.
Integrated Platform for Startups
Get access to over 500+ software integrations, many at startup-friendly pricing, as well as the
opportunity to build an integration on the HubSpot platform.
Program Resources
BUNKER LABS

19. Program Resources
BUNKER LABS
BONSAI
Bonsai is a 1:1 video chat platform for professional networking and advice. We are thrilled to
announce a collaboration with Bonsai, a 1:1 video chat platform for professional networking and
advice! ViR founders and teams can now access Bonsai’s personalized career advice 1:1s. Use this
link to network with experts such as these industry legends.
HUBSPOT Cont.
Are you eligible?
If your startup is a current participant or alumni of ViR and meet the following funding criteria:
1. A startup with under $2 million in funding
Get up to 90% off HubSpot software in your first year, 50% off in your second, and 25% off ongoing.
2. A startup who has raised over $2 million in named funding up to and including Series A
Get up to 50% off in your first year, and 25% off ongoing.
***HubSpot for Startups pricing is applicable to net-new Professional or Enterprise level products.
Starter level products are excluded, unless bundled with qualifying Professional or Enterprise
purchases or upgrades. Customers may not apply the startup program pricing to existing
subscriptions of any level.***
Redeeming these benefits
(1) To be instantly accepted, apply using the unique referral link here.
(2) Or submit an application for review at hubspot.com/startups.
Got questions? The answers are just an email away: bdm@hubspot.com
THE FOunder Institute
The Founder Institute, the world's largest pre-seed accelerator, is proud to offer the best applicants
from the Bunker Labs community with the Bunker Labs Fellowship to participate in our San Diego
Spring Virtual 2022 program for free ($799 USD value).

20. Program Resources
Cloud credits: Experiment, build, and grow with up to $10,000 in free AWS Cloud credits valid
for 2 years.
Business support: Receive 1 year of AWS Business Support (up to $1,500 ) for 24/7 access to
technical support and architectural guidance from AWS Cloud support engineers as you build
and test.
Exclusive content offers: Take advantage of discounts, free products, recommended
content, and a library of AWS services and tools through a personalized AWS Activate console.
Ensure you meet the eligibility criteria under “Activate Portfolio Requirements.”
Make sure you have a company website that’s live or public startup profile (note: staging
websites won’t be accepted).
When you click the application link, you will be prompted to sign into your AWS account. Make
sure to log in to the AWS Account where you would like to receive credits, as you won’t be able
to transfer credits to another account in the future. If you do not have an AWS account yet, you
can open one for free here.
The email address on your application must match the one used to set up the AWS account
where you want to receive credits. We recommend changing the email address associated with
your AWS Account to a company email if you originally used a personal email for set up.
Amazon activate
Startups affiliated with Bunker Labs are eligible for the following AWS Activate Portfolio benefits:
To apply, use the link and case-sensitive Organization ID (OrgID) code below. This OrgID is a unique
identifier that affiliates you with Bunker Labs and should not be shared.
Application link: https://console.aws.amazon.com/activate/home/#/apply/portfolio
Organization ID (case-sensitive): 1ATG2
Before you submit an application
It takes 7-10 business days on average for us to process an application after submission. For more
information about the application process, credits, and program benefits, check out the AWS
Activate FAQ.
Startups can also check out this video that walks through how to apply for Activate and this video
that outlines how to get the most out of the program.
BUNKER LABS

21. Program Resources
GOOGLE for startups
Google for Startups has partnered with Bunker Labs to ensure our community can enjoy a
consistent experience across all of Google—including Google Cloud infrastructure and services—
and to provide our Veterans in Residence founders access to Google mentors, products, programs,
and best practices. For more information, visit Startups Cloud Program.
BUNKER LABS
LinkedIn Premium LinkedIn learning
Many of our Huddle topics are supplemented by LinkedIn Learning courses. LinkedIn Learning is
free with LinkedIn Premium, which is available for free to our Veterans and Military Spouses.