Branding, Image

1. 13 ways to differentiate your business
https:/
/the.intentionalbranding.company
Base idea Notes Your specific differentiator:
Go deep and be specific
1. Our product/service is
unique
This can work if you have something really different in your industry – as long as it
matters to your customers
2. Our customers are
noteworthy
If you have some high-profile customers, their social proof might be a good
differentiator
3. We’re the biggest If you can lean into “biggest because we’re the best” then this might be a good starting
point
4. We’re local Be careful with this – it’s overused and so only look at this if it really matters to your
customers. And then: how & why does it matter?
5. We’re convenient Are you the easiest to deal with? How?
6. Our low pricing If you’re going to use this then go hard – think about the branding behind Chemist
Warehouse and JB Hi-Fi
7. Our high pricing This can be a statement of luxury or exclusivity and a proxy for quality
8. Our quality This is also overused so if you’re going to choose this one – go all in and be very
specific
9. Our wide range Related to convenience – the one-stop-shop can definitely work (like for Bunnings as
an example)
10. Our people Is there something unique about your ownership, or the skills & qualifications of your
staff?
11. Our personality/attitude Are you quirky? Friendly? Funny? Irreverent?
12. Our small size Small can mean caring, dealing directly with the owner, personalised service
13. Our cause Only use this if you’re authentically aligned with a cause or movement