Digital transformation changes the way companies are run. However, to exploit the full potential, a pure focus on technologies is insufficient Rather, interaction of people, organization and technology must be brought into harmony In this presentation, learn which organizational socio technical factors are crucial for a successful transformation.

1. Industry Talk
Taking a Holistic and Socio-Technical Perspective on Digital Transformation
SFScon 2022 & 13th International Conference on Software Business (ICSOB)
Fynn-Hendrik Paul & Henning Brink

2. Henning Brink Dr. Sven Packmohr Fynn-Hendrik Paul
Nicole Draxler-Weber
From Science to Practice
Driving the digital transformation in organizations
with scientifically-based methods and tools

3. Use of Digital Technologies

4. Digital Disruptions
fuel
Use of Digital Technologies

5. Digital Disruptions
Strategic (Re-)Actions
initiate
fuel
Use of Digital Technologies

6. Digital Disruptions
Strategic (Re-)Actions
initiate
build on fuel
Use of Digital Technologies

7. Digital Transformation
Use of Digital Technologies
Digital Disruptions
Strategic (Re-)Actions
initiate
build on fuel

8. Changes that digital technologies can bring about in the
business model [...] and that are reflected in changed products
or organizational structures or in the automation of processes.
Digital Transformation
Hess et al..: Options for formulating a digital transformation strategy," MIS Quarterly Executive (15:2), pp. 123-139

9. How do organizations master the digital transformation?

10. Problem solver jigsaw analogy
Jigswaw analogy helps to achieve various goals in life as it
represents ideal process model.
Puzzling shows parallels to digital transformation:
• Time and patience required
• Discipline and motivation needed
• Joy when parts come together

11. Know the big picture
What is the vision of the digitally transformed organization?

12. Organize before the start
Get an overview:
• Identify potentials
• Analyze status quo internally and externally

13. Start with the edge parts
• Digital strategy defines the boundaries within which the
organization's employees can operate
• Determines the direction and structure of all digital
transformation projects
• Strategy must take into account various fields of action

14. Classify jigsaw pieces
• Digital transformation encompasses various socio-technical
fields of action
• Business Model
• Technology & Data
• Structure & Process
• Culture
• Competences
• All fields of action must be considered in order to
successfully master change

15. Classify jigsaw pieces
Business Model
Structure & Process
Technology & Data Culture
Competences
See our publication
for more information.

16. Step by Step
• Transformation by means of a single large project carries
great risk of failure
• Understand digital transformation as the sum of numerous
projects
• Projects must be defined and prioritized
• Take resources into account

17. Start with the easy pieces
• Projects with quick wins strengthen trust and enable rapid
economic success
• Quick wins as "lighthouses
• Signal effect for numerous follow-up projects
• High visibility among employees

18. Review progress
• Critically reviewing the progress of the transformation
• Harmonization with vision, strategy and goals
• Projects must interlock
• Gaps lead the way

19. Systematic approach leads to success
• Companies can realize opportunities:
• New business model
• Optimized processes
• Improved customer experience
• ...
• But: Digital transformation never ends

20. Success is not a no-brainer
• Lack of planning leads to failure
• Few companies are successful in their transformation
efforts
• Reason: Many companies treat digital transformation like
an IT project

21. Only by fundamentally changing the way the organization works –
through flattening hierarchies, speeding up decision-making,
helping employees develop needed skills, and successfully
understanding both opportunities and threats in the environment –
can an organization truly adapt to a digital world.
Kane, G.: The Technology Fallacy. Research-Technology Management. 62, 44–49 (2019)

22. How do we provide support?
Analyzing Roadmapping Implementation
Measure digital
readiness and maturity
Identify transformation
potentials and paths
Initiate and accompany
the transformation process

23. Dive into our publications for more
Measuring Barriers to DT
Identifying Barriers to DT Overcoming Barriers to DT
Characterizing Maturity of DT

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