This document contains outlines and frameworks for analyzing businesses and strategies, including a SWOT analysis outline, an adoption curve model showing different types of customers, the BCG growth-share matrix assessing market share and growth rate, and notes on clarifying a business offering by understanding the product/service, supply and demand factors, resources, and marketing mix.

1. Sustain and Grow
Shuffle
or
Step
Change
Sesh SukhdeoSesh Sukhdeo

2. SWOT Analysis
2
1. Introduction
2. SWOT
3. Three
4. Four
5. Five
6. etc
SWOT Analysis
S
Strengths
T
Threats
•
Opportunities
O
W
Weaknesses

3. Adoption Curve
Innovators Early
Adopters
Early Majority Late
Majority
Laggards
Visionaries
Pragmatists
Conservatives
Skeptics

4. STARSTAR QUESTION MARKQUESTION MARK
CASH COWCASH COW DOGDOG
M
A
R
K
E
T
G
R
O
W
T
H
RELATIVE MARKET SHARELOW
HIGH
HIGH LOW
BCG GROWTH SHARE MATRIX
Strategies: Build Strategies: Build/Harvest
Quit
Strategies: Hold/Harvest Strategies: Harvest/Quit
Build (?)

5. Clarify offering
What is the product/Service
• Supply and Demand
Resource Driven?
Marketing Mix

6. Clarify offering
What is the product/Service
• Supply and Demand
Resource Driven?
Marketing Mix