A brief presentation on the over view of Domain name strategies, folders and sub folders

1. Kenneth Berkley Domain Name Strategy, Folders & Sub folders

2. Aims Domain Name Strategy - Why use a Domain Name Strategy? - Advantages of having a strategy - Choosing the right domain Folders & Sub folders - What these folders are - How and When they are used -Q&A

5. Advantages of a Domain strategy There is an estimated 1.5 billion internet users worldwide. With the right domain strategy, companies can extend the reach of their marketing campaigns and turn high volumes of online traffic into impressions and sales conversions for their brands. It's also a well-known fact in the SEO world that Google shows enormous favouritism in its rankings to domain names that contain one or more of the keywords being searched for. If your domain name is a close or an exact match to the search keyword the chances of the site ranking for this is very high and usually does not need allot if any SEO to rank. Google seems to deliberately favour this kind of match.

7. Go for a domain extension that is relevant to the country you are targeting

9. I have a Question! Would you go with a keyword rich domain that is brand new over a domain that has a good domain age and some PR/ Backlinks?

10. New Domain Extensions for 2010 .ARTIST (For artists) .BLOG .CAR.ENG (England) .FAM(Family) .GAY (for the Gay Community) .HEALTH .HOTEL .HOMES .LONDON(London, United Kingdom) .MAIL .MUSIC .MONEY .MOVIE .PHONE.SPORT,.VIDEOS.WIKI.XXX (x-rated material)

11. Folders Structure and Sub Folders

14. searchengineland.com/columns/

17. Question You currently have a subdomain that is not working well for you & rankings are poor what would you do? Would you consider redirecting the subdomain back to subfolders on a root domain which could see a considerable rise in traffic & rankings

18. What's your understanding of the following? “Primary domains can pass a penalty to subdomains. Subdomains can’t pass a penalty to a main domain unless the main domain holds a relation to the subdomain (ie. a link).”

19. Any Questions!