SlideShare uma empresa Scribd logo
1 de 22
The Right Blend 
of Backlinks 
& How to Get Them in 90 Days 
with 
Clayton Wood 
Marketing Director 
Bernard San Juan 
General Manager
Clayton Wood 
Marketing Director 
linkedin.com/in/claytonwwood
Bernard San Juan 
General Manager 
ph.linkedin.com/pub/bernard-iii-san-juan/27/685/a
Which website ranks better? 
Website 1 
• Page Rank - 3 
• Backlinks - 489 
• Anchor Text - 20% brand 
• GWT Penalty - No 
• On Page Score - 80/100 
• Site Age: 5 Years 
Website 2 
• Page Rank - 5 
• Backlinks - 1,350 
• Anchor Text - Even 
• GWT Penalty - No 
• On Page Score - 90/100 
• Site Age: 6 Years
Website 1
Website 2
Trust equals links 
Links equal trust
Backlink Authority 
Relevance 
Context 
Attributes 
Reputation 
First Tier 
white label SEO 
Second Tier 
white label SEO program 
Third Tier 
best white label SEO program
Always stay inside Google Webmaster Guidelines. If you 
do third tier links, they should never point to the money 
site, should always be generic anchors or images.
Backlink Type Distribution 
Text Video Social Citations 
Image PDF Blog Comment
Backlink Attributes | Anchor Text Distribution 
Brand/Home Page Naked URL Exact Keyword Match 
Partial Keyword Match Generic Phrases Brand + Exact/Partial Keyword
Anchor Text Diversity Examples 
Diversity Rankings
Other Backlink Attributes 
Site Reputation 
Topic Context C Class 
Indexing Speed 
Link Location 
Page Rank 
Content 
Variation
Backlink Quantity
Internal Backlinks 
GWT Path - Search Traffic > Search Queries
Case Studies - Retirement Home Website 
LBoasds Doifs Rtraibnuktiniogns
Ideal Link Portfolio 
AGwoeosdo mDiest Rriabnuktiinogns
No follow links happen naturally. Don’t add them inorganically 
or systematically. A backlink portfolio with no link building 
performed would include no-follows. Google understands there 
will be a certain percentage of no-follow links.
Anchor Text Formula 
Anchors 
30% Brand 
6%-25% 
All Exact Matches 
5% Generic 
6%-16% 
Naked URL 
12%-24% 
Partial Match
Week 1 
Link authority pages 
& blog 
90 Day Backlink Road Map 
Week 3-4 
15 editorials 
published 
Week 6-8 
PDF Publishing / 
Naked URL 
Week 10-12 
Engage socially 
Month 1 Month 2 Month 3 
Week 2-3 
Business listings 
Week 5-6 
Videos & infographs 
Week 8-10 
Publish Videos
Throughout this process, monitor all your distributed content 
Engage viewers to your videos and make sure you are not using 
a dummy and make or dormant sure they G+ remain Account live to prevent for at least your 30 Youtube days. 
or 
other video distribution channels from being shut down.
try.seoreseller.com/for-your-seo

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The right blend of backlinks & and how to get them in 90 days

  • 1. The Right Blend of Backlinks & How to Get Them in 90 Days with Clayton Wood Marketing Director Bernard San Juan General Manager
  • 2. Clayton Wood Marketing Director linkedin.com/in/claytonwwood
  • 3. Bernard San Juan General Manager ph.linkedin.com/pub/bernard-iii-san-juan/27/685/a
  • 4. Which website ranks better? Website 1 • Page Rank - 3 • Backlinks - 489 • Anchor Text - 20% brand • GWT Penalty - No • On Page Score - 80/100 • Site Age: 5 Years Website 2 • Page Rank - 5 • Backlinks - 1,350 • Anchor Text - Even • GWT Penalty - No • On Page Score - 90/100 • Site Age: 6 Years
  • 7. Trust equals links Links equal trust
  • 8. Backlink Authority Relevance Context Attributes Reputation First Tier white label SEO Second Tier white label SEO program Third Tier best white label SEO program
  • 9. Always stay inside Google Webmaster Guidelines. If you do third tier links, they should never point to the money site, should always be generic anchors or images.
  • 10. Backlink Type Distribution Text Video Social Citations Image PDF Blog Comment
  • 11. Backlink Attributes | Anchor Text Distribution Brand/Home Page Naked URL Exact Keyword Match Partial Keyword Match Generic Phrases Brand + Exact/Partial Keyword
  • 12. Anchor Text Diversity Examples Diversity Rankings
  • 13. Other Backlink Attributes Site Reputation Topic Context C Class Indexing Speed Link Location Page Rank Content Variation
  • 15. Internal Backlinks GWT Path - Search Traffic > Search Queries
  • 16. Case Studies - Retirement Home Website LBoasds Doifs Rtraibnuktiniogns
  • 17. Ideal Link Portfolio AGwoeosdo mDiest Rriabnuktiinogns
  • 18. No follow links happen naturally. Don’t add them inorganically or systematically. A backlink portfolio with no link building performed would include no-follows. Google understands there will be a certain percentage of no-follow links.
  • 19. Anchor Text Formula Anchors 30% Brand 6%-25% All Exact Matches 5% Generic 6%-16% Naked URL 12%-24% Partial Match
  • 20. Week 1 Link authority pages & blog 90 Day Backlink Road Map Week 3-4 15 editorials published Week 6-8 PDF Publishing / Naked URL Week 10-12 Engage socially Month 1 Month 2 Month 3 Week 2-3 Business listings Week 5-6 Videos & infographs Week 8-10 Publish Videos
  • 21. Throughout this process, monitor all your distributed content Engage viewers to your videos and make sure you are not using a dummy and make or dormant sure they G+ remain Account live to prevent for at least your 30 Youtube days. or other video distribution channels from being shut down.