These slides were presented at the SEMrush webinar "SEO&PPC - Yin and Yang #2 (Local)". Video replay and transcript are available at https://www.semrush.com/webinars/seo-and-ppc-yin-and-yang-2-local/
15. SamJaneNoble# S E M R U S H
Four Key Benefits
Drive footfall into your store
Encourage customers and potential customers to call
Educate people about your business and offering
Compete in the search results against bigger competitors
35. SamJaneNoble# S E M R U S H
Google Hosted Local Actions
Clicks to call: Clicks on the “Call” button
Directions: Clicks on the “Get directions” button
Website visits: Clicks on the website link
36. SamJaneNoble# S E M R U S H
Google Hosted Local Actions
Orders: Clicks on the “Order” button
Menu views: Clicks on the menu link
Other engagements: Share Location, Save etc