Slides from Olga Andrienko's talk at JEMSS Digital and Social Media Marketing Conference

1. Practical guide to
localising your
brand
@Olgandrienko #BrightonSEO

10. Social proof: Embedded Twitter feed. Site: culturedcode.com

11. Social proof: Friends that already liked the page on Facebook

14. Amplify content sharing: Use Highlighter & Click2tweet

15. Boost sales with Facebook Shop section on pages.
Company: Dressific

18. Answer clients’ questions on social via SproutSocial
Company: SEMrush

19. Answer FAQ with the Facebook messenger bots
Company: Don’t Panic Events for SAScon

21. Customer support on Facebook – your time to shine
Company: Skyscanner

22. Customer support
on Twitter (Russian)
Company: Rutaxi

23. Proactive Hilton support – discovering Qs on relevant markets
Company: Hilton hotels

31. Encourage your audience to spread the word for you!

35. How to win social media exposure at
the event: Designs with quotes
1. Follow the hashtag on
social media/ listen to
interviews - track any
type of activity from
the conference OR ask
for quotes if you’re
there
2. Create a design (in
Canva.com, Snappa.io
or other)
3. Share on social media
and tag all speakers in
the post + the
conference

36. Turn your SlideShare decks into a lead generating tool

38. Oreo Daily Twist Durex #CondomEmoji