These slides were presented during the SEMrush webinar "Australian Search Marketing Academy (ASMA): Google Algorithm Updates". To view the replay or read the transcript, visit https://www.semrush.com/webinars/australian-search-marketing-academy-asma-google-algorithm-updates/

1. 1SEO Specialistswww.studiohawk.com.au
Google Algorithm
Updates
By Harry Sanders

2. 2SEO Specialistswww.studiohawk.com.au
Three Pillars

3. 3SEO Specialistswww.studiohawk.com.au

4. 4SEO Specialistswww.studiohawk.com.au
URL Consolidation
- Limit amount of crawled URLs
- Mobile Index vs Desktop
- Site:studiohawk.com.au

5. 5SEO Specialistswww.studiohawk.com.au
Backlinks
- Domain Authority
- Niche Relevance
- DoFollow

6. 6SEO Specialistswww.studiohawk.com.au
Onsite Issues
- Image Alt Tags
- Meta Description
- URL Keywords
- Keyword Stuffing

7. 7SEO Specialistswww.studiohawk.com.au
Penguin
- Updates to backlinks

8. 8SEO Specialistswww.studiohawk.com.au
Panda
- Low Quality Thin Content

9. 9SEO Specialistswww.studiohawk.com.au
Mobilegeddon
- Mobile Indexing + Mobile
Websites

10. 10SEO Specialistswww.studiohawk.com.au
Fred
- Current trend of algorithm
updates