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10+ Visual Marketing Tips  
for Non Designers 
SEMrush Social Media Managers: 
Olga 
Elizabeth
Let’s get aquainted! 
J 
Let us know you 
name, country and 
your area of 
expertise!
How To Create Great 
Free Images In 5 
Minutes!
Visual Marketing Workout: 
• Why You Need Images 
• Best resources to find images online 
• Free visual content editors 
• How to find colors that match 
perfectly 
• Image apps for your smartphone
Picture is 
worth a 
1000 words
5 Reasons You Should Include Visual 
Content in Your Marketing
of information 
transmitted to the 
brain is visual
Visual information is 
transmitted 60 000 
times faster than text
Text 
A sailor 
kisses a 
nurse on 
the street 
Image
Publishers who use 
infographics grow in traffic 
an average of 12% more 
than those who don’t
Posts with videos attract 
3 times more inbound 
links than plain text posts
Just 1month after the 
introduction of Facebook 
timeline for brands posting visual 
content saw a 
in engagement
Buffer research: Tweets with images 
get 150% more engagement
С
pixabay.com!
deathtothestockphoto.com!
unsplash.com!
gratisography.com!
nos.twnsnd.co!
Free 
Image 
Editors
Microsoft PowerPoint
Example: 10+ Visual Marketing Tips for Non Designers 
Find the free image 
that suits your topic
10+ Visual Marketing Tips 
for Non Designers 
Paste your 
image 
Add a rectangle/ 
square/circle/etc 
Adjust color, frame color (none) and 
transparency
Nice fonts for you to use 
1. Roboto 
2. Gotham Pro 
3. Helvetica Neue 
4. Open Sans 
5. Gill Sans
Pixlr.com – free online Photoshop
Canva.com - free design tool
Choose your template 
Ready designs for 
each size or you can 
create your own
Pixabay + Canva 
Search for 
vector 
graphics 
Upload it to 
Canva
Examples (Canva, Canva+Pixabay)
kuler.adobe.com!
color.hailpixel.com!
pltts.me!
InstaFrame!
VSCO Cam!
After Photo!
Awesomescreenshot – browser extention 
Make screenshots and edit them
Awesomescreenshot 
Save the image or send 
the link to the pic 
immediately!
Thank you for 
your attention! J
Type in your 
questions! J
VISUALCONTENT-8N924MGR 
promo.semrush.com 
mail@semrush.com

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10+ Visual Marketing Tips for Non Designers