Earning any SERP feature will gain your website visibility, credibility, or both. This presentation will show how SMBs can influence and change these key search result features. You will learn how to add features to your Knowledge Panel and the organic results on Google that will help boost your reputation, increase your click-through-ratio and significantly increase the website traffic.

1. 10 SERP Features
SMBs can Influence
Joy Hawkins
@JoyanneHawkins

2. 1. Attributes
@JoyanneHawkinssterlingsky.ca

3. They show up on mobile on the
overview tab & about tab.
@JoyanneHawkinssterlingsky.ca

4. How to Get Them
@JoyanneHawkinssterlingsky.ca
The Google My Business Dashboard: Look for the tag icon.

5. How to Get Them
@JoyanneHawkinssterlingsky.ca
Google asks users to
vote on some attributes
that do not appear
anywhere in the Google
My Business dashboard.

6. You only get the “Highly Rated” icon if
you have an avg rating of 3.5 or higher.
@JoyanneHawkinssterlingsky.ca
Bonus Tip

7. 2. Price Range Field
@JoyanneHawkinssterlingsky.ca

8. @JoyanneHawkinssterlingsky.ca
Price Range Field

9. How to Get It
@JoyanneHawkinssterlingsky.ca
“Price Range” is a
field under Location
Schema.

10. 3. Questions &
Answers
@JoyanneHawkinssterlingsky.ca

11. @JoyanneHawkinssterlingsky.ca
No Votes
Question Vote
Question &
Answer Vote

12. How to Get It
@JoyanneHawkinssterlingsky.ca

13. If you don’t have any Questions on your
listing, submit your own (then answer
them).
@JoyanneHawkinssterlingsky.ca
Bonus Tip

14. @JoyanneHawkinssterlingsky.ca

15. 4. Product Schema
@JoyanneHawkinssterlingsky.ca

16. @JoyanneHawkinssterlingsky.ca
Product Schema

17. How to Get It
@JoyanneHawkinssterlingsky.ca
Add product schema to
product pages on your
website.

18. Don’t Mix Product Schema & Location
Schema.
@JoyanneHawkinssterlingsky.ca
Bonus Tip

19. 5. Have Your Website
as a 3rd Party Review
Source
@JoyanneHawkinssterlingsky.ca

20. @JoyanneHakinssterlingsky.ca
Business Website

21. How to Get It
@JoyanneHawkinssterlingsky.ca
Use a review tool to
generate reviews on your
website.

22. 6. Service Menu
@JoyanneHawkinssterlingsky.ca

23. Shows up on mobile as its own
tab. Price can be left blank.
@JoyanneHawkinssterlingsky.ca

24. How to Get It
@JoyanneHawkinssterlingsky.ca
The Google My Business Dashboard: Look for “Services”
on the Info tab.

25. Search
“Business
Name” +
Menu on
desktop to
see it.
@JoyanneHawkinssterlingsky.ca
Bonus Tip

26. 7. Product Posts
@JoyanneHawkinssterlingsky.ca

27. They Show up on Mobile in a “Products” tab.
@JoyanneHawkinssterlingsky.ca

28. How to Get It
@JoyanneHawkinssterlingsky.ca
The Google My Business Dashboard: Look for “Products”
on the Posts tab.

29. 8. GMB Messaging
@JoyanneHawkinssterlingsky.ca

30. Shows up on mobile only.
@JoyanneHawkinssterlingsky.ca

31. How to Get It
@JoyanneHawkinssterlingsky.ca
The Google My Business Dashboard: Look for
“Messaging”

32. 9. Videos Tab
@JoyanneHawkinssterlingsky.ca

33. Shows up as a sub-tab of “Photos”
Once you have 2+ videos.
@JoyanneHawkinssterlingsky.ca

34. How to Get It
@JoyanneHawkinssterlingsky.ca
The Google My
Business
Dashboard >
Photos tab.

35. 10. Ads in the
Knowledge Panel
@JoyanneHawkinssterlingsky.ca

36. Show up for restaurants &
businesses using
Groupon.
@JoyanneHawkinssterlingsky.ca

37. How to Get Rid of Them
@JoyanneHawkinssterlingsky.ca
Get your listing removed from the 3rd party site.
Detailed Instructions:
https://onlineownership.com/restaurants-scramble-to-rem
ove-3rd-party-menu-sites-from-gmb-listings/

38. Get 15% Off
Promo Code*:
SEMRUSH15
*Expires October 26, 2018
https://localu.org/experts-
guide-local-seo/
@JoyanneHawkinssterlingsky.ca
www.localsearchforum.com