Learn the tactics and strategies that will set your brand apart on Instagram. From well-crafted bios, to content strategies and effective captions, as well as hashtag strategies and analytics, you'll walk away with actionable practices you can implement immediately for Instagram success.
Brand experience Dream Center Peoria Presentation.pdf
Jenn Herman - Building Your Brand with Instagram at HUG 2017
1. Building Your Brand with Instagram
Presented by
Jenn Herman
Inbound Marketing Strategies
2. @jenns_trends
• Forefront blogger on Instagram marketing
• Top 10 Social Media Blog 2014, 2015, 2016
• Featured in Inc., Yahoo Finance, Social Media
Examiner, SteamFeed, Heyo, Cision, and more!
• Author of “The Ultimate Beginner’s Guide to
Instagram” and “Stop Guessing: Your Step-by-Step
Guide to Creating a Social Media Strategy”
#HUG17 #LearnFromJenn
3. @jenns_trends
• Take a photo during this session – creativity helps!
• Upload the photo to Instagram by Saturday Feb 4th
• TAG (not just mention) me in the photo and use both
hashtags #HUG17 and #LearnFromJenn
#HUG17 #LearnFromJenn
4. @jenns_trends
• 600 million monthly active users & 300 million DAILY
active users
• 32% of all internet users use Instagram
• Up from 26% in 2015
• 24% use Twitter (up from 23% in 2015)
• 18-29 year olds = 59%
• 30-49 year olds = 33%
• 50-64 year olds = 18%
• Twitter demographics = 36%, 23%, 21%
(2016 Statistics)
#HUG17 #LearnFromJenn
5. @jenns_trends
• Traffic from Instagram has lower bounce rates than all
other social media platforms
• Instagram has some of the highest engagement rates
for all social media platforms
• Currently only beat by Snapchat and live video
• One of the strongest community building tools for your
brand
#HUG17 #LearnFromJenn
7. @jenns_trends
Here’s what you get:
• Contact Button
• Industry Listing
• In-app Analytics
• Boost Posts
• No Negative Impact
on the Algorithm
#HUG17 #LearnFromJenn
8. @jenns_trends
• You need a Facebook
business page and Business
(Ad) Manager account
#HUG17 #LearnFromJenn
9. @jenns_trends
• 5 Key Factors in Your Profile:
• Name & Username
• Profile Photo
• Bio Description
• URL
• Contact Info
#HUG17 #LearnFromJenn
11. @jenns_trends
• Products or services
• Offers and promotions
• Behind-the-scenes
• Tips or tutorials
• Greetings or messages
• Contests or giveaways
• Instagram EXCLUSIVE content!
#HUG17 #LearnFromJenn
12. @jenns_trends
• Use “organic” or
“native” style images
• Not so magazine or
studio style
• Puts the viewer in the
scene and makes
emotional connections
#HUG17 #LearnFromJenn
14. @jenns_trends#HUG17 #LearnFromJenn
• Tell your company or brand story
• How your company started
• How your company has evolved
• How your company is growing
• Use trends like #TBT to share memories
15. @jenns_trends#HUG17 #LearnFromJenn
• Tell your company or brand story
• How your company started
• How your company has evolved
• How your company is growing
• Use trends like #TBT to share memories
20. @jenns_trends#HUG17 #LearnFromJenn
• Be descriptive
• Be entertaining, educational,
informative, or valuable
• Not too short, not too long
• 1-3 short paragraphs
• Take the photo/video “story” that
much further
21. @jenns_trends#HUG17 #LearnFromJenn
• Be descriptive
• Be entertaining, educational,
informative, or valuable
• Not too short, not too long
• 1-3 short paragraphs
• Take the photo/video “story” that
much further
22. @jenns_trends#HUG17 #LearnFromJenn
• Use captions effectively
• Use text overlays
• Tell people what you want them to do – go
to your website, call you, use a hashtag, or
tag themselves, etc.
28. @jenns_trends
• 10-20 hashtags per post
• Use your own custom-branded
hashtags
• Use trendy or themed hashtags
• Use content-related hashtags
• Use industry-related hashtags
#HUG17 #LearnFromJenn
29. @jenns_trends
• Combine the following RELEVANT hashtags:
• 4-5 popular hashtags (millions of posts)
• 5-6 moderately popular hashtags (hundreds of thousands)
• 2-5 niche specific hashtags
• 1-3 branded hashtags
• Top Posts are how your audience finds you!
#HUG17 #LearnFromJenn
30. @jenns_trends
• Top Posts are how your
audience finds you!
• Use niche specific hashtags
that your audience is
searching for
#HUG17 #LearnFromJenn
32. @jenns_trends
• Facebook’s ad targeting platform
• Reach NEW highly targeted audiences
• Affordable ad budgets (even lower than Facebook ads)
• Instagram ad revenue in 2015 $600 Million
• Instagram ad revenue in 2017 (projected) $2.81 BILLION
33. @jenns_trends
• Drive REAL results – sign ups, opt-ins, sales!
• 97% of campaigns see significant results (Instagram)
• Ad recall on Instagram was 8x higher than
other online media (Nielson)
44. @jenns_trends
• Know what works and doesn’t work
• Use A/B testing
• Know your audience demographic & behaviors
• Know what is driving inbound traffic
• Track weekly, monthly, quarterly, and/or annually
#HUG17 #LearnFromJenn
45. @jenns_trends
• When to post for ideal post engagement
• Average engagement per post
• Most engaged followers
• Most popular posts
• Followers
• Campaign analytics
• @mentions or tags
• Click through rates to your website
#HUG17 #LearnFromJenn
48. @jenns_trends#HUG17 #LearnFromJenn
• Squarelovin
• Free service
• Locowise – Instagram Analyser
• Free service
• Social Rank
• Free or Paid service
• Bit.ly and Rebrandly
• Free service
• Agorapulse
• Paid service
49. @jenns_trends
• Take a photo during this session – creativity helps!
• Upload the photo to Instagram by Saturday Feb 4th
• TAG (not just mention) me in the photo and use both
hashtags #HUG17 and #LearnFromJenn
#HUG17 #LearnFromJenn