Nation Branding and the SDGs
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Narrative PR Summit Cairo, Egypt October 2018
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Nation Branding and the SDGs
- 1. Nation Branding and the SDGs Narrative PR Summit 2018 Cairo, Egypt October 28, 2018 Mahmoud Mohieldin Senior Vice President World Bank Group
- 3. The SDGs present a major opportunity for substantive transformation and progress Global development agendas serve as a guide for countries to determine their national development path 3
- 4. World Bank twin goals *End extreme poverty *Boost shared prosperity Invest in three areas: •*Human development •*Inclusive growth and infrastructure •*Resilience Sustainable Development Goals •*People *Planet *Partnership • *Prosperity *Peace *17 goals *169 targets OECD Accession o*Commitment to pluralist democracy based on rule of law and respect of human rights o*Adherence to open & transparent market economy principles o*Shared goal of sustainable development Undergo in-depth reviews by technical OECD committees There are multiple paths of sustainable development
- 5. Global Indices: Benchmarks to Sustainable Development
- 7. Coordination of development agendas The Colombian Example Active national agendas determine actions related to at least 146 SDG targets - 86% Source: Colombia’s HLPF presentation 7 NAT’L DEV PLAN National Development Plan 2014- 2018
- 8. Adapted from: WDR 2019 Changing Nature of Work, World Bank, 2018 8 Invest in resilience (incl. social protection) Invest in infrastructureInvest in human capital Enablers Achieving the SDGs Finance Data STI Effects of disruptive changes e.g. tech Harnessing the impact of disruptive changes requires a comprehensive policy framework
- 9. Investing in Human Capital Launched in October during World Bank Group Annual Meetings Building blocks of the human capital: • Survival – Will kids born today survive to school age? • School – How much school will they complete and how much will they learn? • Health – Will kids leave school in good health and be ready for further learning and/or work? Investing in Human Capital
- 11. 11 Digital Technologies Are Impacting All Sectors, creating new opportunities and risks Digital economy can help achieve UN Sustainable Development Goals (SDGs) and WBG’s twin goals DIGITAL ECONOMY Digital Finance Smart Agriculture Digital Government Digital Citizen Digital Private Sector Smart Energy eCommerce Digital Education Digital Health Industry 4.0 Digital Transport Digital Culture Digital Infrastructure Digital Skills Digital Entrepreneur Digital Platforms Inclusive Growth Jobs Competitive Economy Efficiency The scale and speed of disruption is affecting traditional sectors. Changing how we collect, store, access, analyze and present data. Improving production techniques to increase efficiency, affordability, and speed. Transforming how we interact with the world and deliver/ receive services. Digital economies require safeguards to ensure robust job markets, and possible downside risks
- 12. A Digital Economy Moonshot Every Individual, Business and Government to be Digitally Enabled by 2030
- 13. 13 Social protection and labor regulation can help manage labor market challenges Investing in Resilience Source: WDR 2019
- 15. 15 Data is the new oil
- 16. 16 Finance will need to come from all sources
- 17. 17 Big picture of developing countries' total resource receipts Tax revenues 0 2 4 6 8 FDI Net Inflows (% of GDP) Low & middle income World Middle East & North Africa Fintech Finance will need to come from all sources
- 18. The SDGs open up US$12 trillion of market opportunities in four economic systems: • These economic systems represent around 60 percent of the real economy and are critical to meeting the SDGs. • To capture these opportunities in full, businesses need to pursue social and environmental sustainability as avidly as they pursue market share and shareholder value. • If a critical mass of companies joins us in doing this now, they will become an unstoppable force. • If they don’t, the costs and uncertainty of unsustainable development could swell until there is no viable world in which to do business. Source: Better Business Better World Report, January 2017 Financing sustainable development Opportunities for the private sector 18
- 19. Source: Better Business Better World Report, January 2017 12 largest business themes in a world economy heading for the SDGs Financing sustainable development Opportunities for the private sector 19
- 20. 20
- 22. 9.65m 8.75m 7.27m 6.57m 6.27m 5.7m 5.6m 5.2m 5m 104,000 245,000 366,000 441,000 1.5m 457,000 4.47m 3.2m 1.27m 3.2m 3.66m 3.4m 5m 4.3m 738,000 1.3m 757,000 المصدر:الجهازالمركزىللتعبئة كتيب ،واإلحصاء العامة"مصرفى أرقام2018"
- 24. Mahmoud Mohieldin Senior VP Thank You worldbankgroup.org/sdgs Follow us on twitter @WBG2030 Mahmoud-Mohieldin on @wbg2030 worldbank.org/sdgs 24
Notas do Editor
- Countries (and regions/cities) have specific ideas of what image to sell. Some governments want to lift exports and attract more investment. Some governments are after more tourists; others want to appeal to talented workers or students, while others still, to attract pensioners. These are such substantial economic gains that even a sliver of a slice is well worth seeking. Global flows of foreign direct investment although they fell in 2017, amount to $1.43 trillion. More than half of workers in Silicon Valley were born outside the US Last year, the tourism sector contributed $7.6tn to the world’s GDP, and it supported 1 in 11 jobs in the global economy.
- SDGs are a set of goals that UN member states negotiated and agreed to meeting by the year 2030. They succeed the MDGs Cross-cutting and integrated – so the point is that progress on one affects progress on others. And that they need to be approached in a holistic manner. Countries present their progress in VNRs What better way than for a country, my country, to brand itself as the country that achieves by 2030: No Poverty No Hunger Good health for all Universal education Gender equality Clean Water and Sanitation Clean and renewable energy Good jobs 9) Resilient infrastructure, foster sustainable industrialization, innovation 10) Reduce income inequality within and among countries. 11) Make cities and human settlements inclusive, safe, resilient, and sustainable. 12) Ensure sustainable consumption and production patterns 13) Take urgent action to combat climate change and its impacts 14) Conserve and sustainably use the oceans, seas and marine resources for sustainable development. 15) Protect, restore and promote sustainable use of terrestrial ecosystems, 16) Promote peaceful and inclusive societies for sustainable development
- In addition, and more importantly, countries can and should develop growth plans around the SDGs and brand themselves as sustainable and resilient economies. How to achieve the SDG, through mobilizing financing resources, implementation and data, can help drive the economy and also manage the socio-political space.
- Sustainable development branding is good for business!
- Egypt is recreating its identity, and its future image will follow provided that the content of its identity is properly communicated to the outside world. The country’s effort to build its positive image will be conditioned by its own factors such as campaigning, trade promotions, industry associations and national policies, and by the local companies’ behavior when dealing with the outside world. A positive image of Egypt , focused on it’s comparative advantages, will reflect on its economy. It will help the economy through direct and indirect sales as well as direct and indirect investments.
- هناك 10 محافظات يتخطى عدد السكان بها حالياً 5 ملايين نسمة وفى المقابل هناك نحو 5 محافظات أخرى، لا يتجاوز عدد سكانها 500 ألف نسمة محافظة القاهرة، والتى بلغ عدد سكانها فى 1 يناير 2018 – 9.655 مليون نسمة. - محافظة الجيزة، والتى بلغ عدد سكانها فى 1 يناير 2018 – 8.759 مليون نسمة. - محافظة الشرقية، والتى بلغ عدد سكانها فى 1 يناير 2018 – 7.270 مليون نسمة. - محافظة الدقهلية، والتى بلغ عدد سكانها فى 1 يناير 2018 – 6.577 مليون نسمة. - محافظة البحيرة، والتى بلغ عدد سكانها فى 1 يناير 2018 – 6.277 مليون نسمة. - محافظة القليوبية، والتى بلغ عدد سكانها فى 1 يناير 2018 – 5.703 مليون نسمة. - محافظة المنيا، والتى بلغ عدد سكانها فى 1 يناير 2018 – 5.607 مليون نسمة. - محافظة الإسكندرية، والتى بلغ عدد سكانها فى 1 يناير 2018 – 5.226 مليون نسمة. - محافظة الغربية، والتى بلغ عدد سكانها فى 1 يناير 2018 – 5.066 مليون نسمة. - محافظة سوهاج، والتى بلغ عدد سكانها فى 1 يناير 2018 – 5.063 مليون نسمة.
- Key Messages of Egypt VNR 2018 Egypt is committed to progress towards achieving the Sustainable Development Goals (SDGs). Egypt’s Sustainable Development Strategy, Egypt Vision 2030, is in line with SDGs. The national strategic plan’s three dimensions (economic, social and environmental) are based on ten pillars covering broadly the SDGs. The plan provides programs, policies and measurable indicators in order to put Egypt on the right path toward sustainable development. Egypt embarked on a very comprehensive and home grown economic reform program that is supported by the international financial institutions staring November 2016. The Government of Egypt took very bold and timely measures as well as overdue reforms to put the economy on the path towards a more stable resilient economy. After a challenging year, economic fundamentals are stabilizing with reduction in fiscal deficit, curbing in the rate of inflation, waning in external deficit and increasing in the growth rate of output; all of these are met with increased confidence from domestic and international investors. The Government of Egypt is committed to pursuing its agenda of economic reforms to create an enabling environment for inclusive growth and sustainable development. Egypt is mindful of the vulnerable groups who are likely more adversely affected by stabilization and reform programs. In order not to leave anyone behind, the Government of Egypt has scaled up its social protection programs and has improved their target mechanisms. In addition, the Government of Egypt is allocating more resources to the more deprived areas to provide better quality of public services and infrastructure. Egypt is pursuing an ambitious plan to upgrade its infrastructure across all sectors and all regions within the country. The energy sector witnessed a substantial upgrade in its capacity to produce, transport and distribute electricity. Egypt increased its capacity to produce electricity by at least 15 Gigawatt of electricity using very advanced, sustainable and efficient technologies. Indeed, the energy strategy aims at increasing the share of the renewable energy to reach 42% by 2035. The government has also enacted major reforms in the legal framework of its electricity sector opening the door for increased participation of the private sector and effective regulatory role of the state. All of these efforts in the energy sector are consistent with Egypt’s vision to become the energy hub of the Eastern Mediterranean. Egyptian network of highways witnessed major extensions and improvements. The national highway project is a much needed project to link distant parts of Egypt beyond the main cities and the Nile Valley in order to create economic opportunities and to expand beyond the narrow valley. The growing population consisting mainly of youth represents both a challenge and an opportunity. It is a challenge since the government needs to continuously scaling up the country’s infrastructure and housing units especially for low income groups. This explains Egypt’s heavy investment in infrastructure projects as well as social housing projects. On the other hand, this young sizeable population would be an asset if these young people obtain adequate quality education and training that prepare them for the fourth industrial revolution. Water scarcity within Egypt and regionally is a key challenge for the growing population; especially that the agricultural sector consumes almost two thirds of its supply of fresh water. Ensuring sustainable water resource management is a matter of high priority to the Government of Egypt. Egypt Vision 2030 and the 2030 Agenda are implemented by engaging all stakeholders. The role of the private sector and the civil society is key in the realization of these goals. The inclusivity and transformability aspects of the 2030 Agenda and its national counterpart necessitate active contribution of the private sector and the civil society in the achievement of all the goals. The Government of Egypt realizes this fact and is capitalizing on the positive synergies between the governmental efforts, private sector efforts and civil society efforts to achieve this ambitious agenda.