1. SCVNGR in Bellingham
An entrepreneurial college project
Bellingham, WA
June 4th, 2011
Bellingham SCVNGR Project

2. University Experience
Going to college was the best decision I’ve ever made, it exposed
me to new ideas in an environment that nurtured learning and
growth. I certainly needed this experience: prior to it, I was immature
and lacking in many of the skills necessary to succeed in life. This
academic environment provided me with a foundation of knowledge
upon which I can build the rest of my life.
A major in psychology gave me exactly what I wanted - the ability and
tools to study and understand people and how we think, behave, and
interact with one another. However, in addition to my passion for
psychology, I’m also passionate about business and technology, and
these passions lacked a place in my psychology major. Fortunately, I
found outside sources that could provide me with experience in these
fields, even while I was taking classes.
Bellingham SCVNGR Project

3. Business and Tech
Downtown Bellingham Partnership
My first taste of dealing with businesses on a
more personal level. This partnership knew
all the local businesses and their owners,
and due to the tight-knit community,
business was personal. We put on events that
enriched the community and gave local
businesses a chance to shine. I worked on
their sponsorship packages and created
contracts for our event sponsors.
What I learned:
- How to manage business relationships
- How to plan events
- How to present options to elicit the desired response
BIG Idea Lab
The local entrepreneur hangout spot.
Idea riffs, lean startup sessions,
speakers, and more. Have a BIG idea?
Submit it here and maybe you’ll find
some financial backing. I worked with
entrepreneurs from a project
management standpoint; helping them
streamline their efforts to be more efficient and effective (lean
methodology).
What I learned:
- How to create a business plan
- How to help others organize their thoughts/ideas
- How manage a project with efficiency in mind
Bellingham SCVNGR Project

4. SCVNGR
Through my research into game theory as
well as companies that use game
mechanics in the real world, I discovered
SCVNGR. I spoke with Jeff Kirchick (their
Universities Specialist) about their
platform and he taught me the ins and outs
of how it works. I immediately saw the
psychological underpinnings in the
technology and wanted to experiment with
SCVNGR in my town. Jeff helped me use SCVNGR to explore how
technology and psychology could work together for everyone’s benefit
and I ended up using it to enrich my community (see http://
bellingham.komonews.com/news/community-spirit/so-you-think-you-
know-bellingham-now-you-can-test-your-skills/648059). A variety of
organizations even asked me to help them with their marketing,
community outreach, event promotions, etc. using SCVNGR:
Sustainable Connections (local non-profit), Downtown Bellingham
Partnership (local non-profit), The Woods Coffee (local coffee chain),
Disidual Clothing (local student-run clothing company), Relay for Life
of WWU (put on by the American Cancer Society), and more.
What I learned:
- How to create business relationships
- How to create relationships between businesses and their
customers
- How to engage a community through technology
- How to create interactive activities that allow businesses
to engage their customers, while still providing real value
- How to work with businesses to create a marketing plan
that makes sense for their specific business
Bellingham SCVNGR Project

5. Sum Up
I learned way more from my project with SCVNGR than I did in all
the internships I had ever done - I was exposed to all sorts of
“behind the scenes” processes that I never knew existed (e.g.,
business development, strategic planning, social media coordinating).
Even my business and marketing major friends ended up benefiting
from this experience: they had studied a lot of what I did on a
conceptual level, but had never put much of it into use, and certainly
not with a new technology that has as much promise as SCVNGR. My
university gave me a foundation of knowledge, but SCVNGR took that
foundation and put it into action!
Awesome feedback from a Rewards from The Woods Rewards from the Disidual
SCVNGR fan Coffee SCVNGR hunt Clothing SCVNGR hunt
SKI TO SEA SCVNGR HUNT
by Blessing’s Salon Spa an Aveda Lifestyle Salon & Spa
2011
What is SCVNGR?
SCVNGR is a game, playing
is simple: go places. do
challenges. earn points!
100% FREE to play
receive riddles and answer
them through text-
messaging on your cellphone
text the keyword “blessings
” to 728647 to begin
download the free app
for iPhone/Android to
play
that way
first winner gets a $45
Gift Certificate toward
a
Salon or Spa service and
there are five $10 off
coupons for Salon or Spa
services and five $5 off
coupons for Aveda products!
Find Bham Scavenger on Facebook for more info
May 29, 2011
The hunt begins at 9am and ends at 5pm
A flyer for a Ski to Sea SCVNGR A flyer for a local business A flyer for the Woods Coffee
hunt by a local salon event SCVNGR hunt SCVNGR hunt
Bellingham SCVNGR Project