1. How a Top SEO Company Selects Apt Keywords for Effective Content
Marketing?
A top SEO company selects the most relevant keywords for content marketing.
Analyzing how relevant the terms are, exploring different tools, and checking the
performance of a specific set of search terms are some of the core responsibilities.
Continuous churning out of website content, articles, and blogs sans
appropriate optimization strategies and keyword (KW) analysis might give
you rank initially, but not forever. It’s true that Google like sites that have
user­friendly content. However, with no or incorrect keywords, your site runs
the risk of losing rank in the future. This is what makes a top SEO company
select the most relevant KWs for successful content marketing. Let’s have a
look.
How Relevant are the Search Terms?
Have you ever wondered whether the key phrases you have chosen actually
relevant to your business? Or, to the audience it targets? Then, KWs should
also appear naturally in the text. Be careful about how the KWs are written.
This point can be explained with the help of an example. Say for instance,
you choose anti­aging cream for your skincare site. Then, there are people
who will search by typing ‘anti aging’. Make sure that you do not use the
incorrect word.
Explore Keyword Research Tools
It’s true that Google AdWords account offers considerable information, but
there is no harm in exploring other tools like WordTracker and Keyword
Discovery. Then, there is SEMrush which recommends probable search
terms that you might have ignored in your web pages, articles, and posts.
This tool examines more than 95 million words and phrases.
Are You Getting Rank for the KWs Used?
Professional SEO company services ascertain whether a particular site is
ranking for the topics that have been covered. There is nothing like

2. unmatched and quality content. True enough, but then are you within the
top 10 results? There are several tools such as BrightEdge, Web CEO, and
SEOmoz to get information pertaining to ranking.
New Web Page Must Include the Keywords
You have created a new web page for your business and discussed a topic in
detail. Then, does the page include the most relevant phrase? You can write
unparalleled content that is well researched and detailed with new examples
and unique perspective. Then, at the same time, make sure that the most
strategic search term is included in the text. It should be uniformly
distributed without upsetting the flow of information. You cannot expect to
get rank in the SERPs by placing the KW just once in the last paragraph.
The placement of relevant terms should be natural, and should not appear,
as if forced.
Volume of Traffic Received for the Kws
A top SEO company analyzes the website analytics to get access to loads of
KW related information. Once can delve deeper to evaluate the initial
search terms used to reach a particular site. Let’s site an example to
understand this point better. Say for instance, you find that a user is typing
‘home loan financing’. This makes you explore other phrases like, ‘home loan
requirements’, or ‘how home loans work’. Next, you make a comparative
analysis of how these different sets of key phrases are performing, i.e. the
volume of traffic they are attracting. Based on the results, you will have to
tweak your content strategy to use unique KWs in current or new web
pages.
You are free to analyze other factors for choosing keywords, but the above
discussion will definitely help you in your content marketing strategy.