Speech given by Marlene Silva (Materials Today/Elsevier) at the workshop of the XVII B-MRS Meeting, in Natal (Brazil), on September 16, 2018.

1. HOW TO PROMOTE YOUR ARTICLE ?
Marlene Silva |marlene.silva@elsevier.com

2. AGENDA
Does it matter?
How to get your message across?
Sharing you article & your work
Data as a promoter
Resources

3. How to promote your work
DOES IT MATTER ?
> 2 000 000 authors since 2013
> 1 000 000 research articles in Materials Science

4. How to promote your work
DOES IT MATTER ?
> 40,000 authors since 2013
> 25,000 research articles in Materials Science

5. How to promote your work
DOES IT MATTER ?
> 40,000 authors since 2013
> 25,000 research articles in Materials Science

6. How to promote your work
DOES IT MATTER ?
What if we look at the top 1% of World topics in Materials?

7. How to promote your work
DOES IT MATTER ?
What if we look at the top 1% of World topics in Materials?

8. How to promote your work
How to get the message across?

9. How to promote your work
How to get the message across?

10. How to promote your work
How to get the message across?

11. How to promote your work
How to get the message across?

12. How to promote your work
SEARCH ENGINE OPTIMIZATION
https://www.elsevier.com/connect/authors-update/top-tips-making-your-article-visible-with-seo
Title & subtitles
Keywords section
Abstract
Metadata
Image & video descriptions
Choose your keywords carefully
Make your title short and relevant
Repeat keywords in your abstract & throughout the article
Caption everything
Use subheadings
Link, link and link some more

13. How to promote your work
SHARING YOUR ARTICLE
Over a million articles received a Share Link click since January 2015
On average, there are 5 clicks per Share Link
Since September 2017, co-authors also receive a Share Link
3 x more Share Links issued per article
Social media is the preferred platform for readers
>50% of readers clicking on a Share Link on a social network
Facebook is by far the most popular
>80% of all social media referrals coming from the site
The most popular Share Link of 2017
Tooth damage in captive orcas (Orcinus orca) >20,000 times

14. How to promote your work
SHARING YOUR WORK
Stay up to date
Showcase your work
Collaborate and interact
Share research, healthcare & data
New connections & collaborations

15. How to promote your work
SHARING YOUR WORK

16. How to promote your work
SHARING YOUR WORK

17. How to promote your work
SHARING YOUR WORK

18. How to promote your work
SHARING YOUR WORK
https://www.mendeley.com/community/mt-publishing-seminar/members/

19. How to promote your work
SHARING YOUR WORK

20. How to promote your work
SOCIAL MEDIA
Make sure your work becomes
Discoverable Impactful Citable

21. How to promote your work
SOCIAL MEDIA
Make sure your work becomes
Discoverable Impactful Citable
different
daring
innovativeoriginal
bold

22. How to promote your work
SOCIAL MEDIA
https://www.eurekalert.org/pub_releases/2018-08/drnl-cmf083118.php

23. How to promote your work
SOCIAL MEDIA
https://www.eurekalert.org/pub_releases/2018-08/drnl-cmf083118.php

24. How to promote your work
SOCIAL MEDIA
https://jornal.usp.br/ciencias/dispositivo-permitira-reduzir-vibracao-produzida-por-helicopteros/

25. How to promote your work
SOCIAL MEDIA
https://jornal.usp.br/ciencias/dispositivo-permitira-reduzir-vibracao-produzida-por-helicopteros/

26. How to promote your work
SOCIAL MEDIA
Most widely used by researchers
Immediate visibility
Large community reach
Easy to manage
Domino effect
@stewbland

27. How to promote your work
SOCIAL MEDIA
Most widely used by researchers
Immediate visibility
Large community reach
Easy to manage
Domino effect
@ShebaAJ

28. How to promote your work
SOCIAL MEDIA
Visual direct approach
Immediate interaction
Younger community reach
Easy to manage
Partner-finding driven

29. How to promote your work
DATA – A DIFFERENT VISIBILITY
You get credit for the work you've done
Leads to more citations!
Can boost your number of publications
Increases your exposure and may lead to new collaborations
https://www.elsevier.com/authors/author-services/research-data

30. How to promote your work
DATA – A DIFFERENT VISIBILITY
You get credit for the work you've done
Leads to more citations!
Can boost your number of publications
Increases your exposure and may lead to new collaborations
It's easy to reuse and reinterpret your data
Duplication of experiments can be avoided
New insights can be gained, sparking new lines of inquiry
Empowers replication
https://www.elsevier.com/authors/author-services/research-data

31. How to promote your work
DATA – A DIFFERENT VISIBILITY
You get credit for the work you've done
Leads to more citations!
Can boost your number of publications
Increases your exposure and may lead to new collaborations
It's easy to reuse and reinterpret your data
Duplication of experiments can be avoided
New insights can be gained, sparking new lines of inquiry
Empowers replication
Greater transparency boosts trust in research & healthcare
Can play a role in guiding government policy
Improves access to research for those outside health and academia
https://www.elsevier.com/authors/author-services/research-data

32. How to promote your work
DATA – A DIFFERENT VISIBILITY
You get credit for the work you've done
Leads to more citations!
Can boost your number of publications
Increases your exposure and may lead to new collaborations
It's easy to reuse and reinterpret your data
Duplication of experiments can be avoided
New insights can be gained, sparking new lines of inquiry
Empowers replication
Greater transparency boosts trust in research & healthcare
Can play a role in guiding government policy
Improves access to research for those outside health and academia
https://www.elsevier.com/authors/author-services/research-data

33. How to promote your work
https://researcheracademy.elsevier.com/communicating-research/ensuring-visibility

34. How to promote your work?
Marlene Silva
Materials Science Publisher
marlene.silva@elsevier.com