HP-Life Advanced Social Media - Kristin Slice 9-19-12

1. Social Media
Advanced
Presented By:
Kristin Slice, MA, Business Analyst
Certified Social Media Strategist

2. Agenda
V.E. Story: Board Context – 5 mins.
Business Scenario: Specific Problem- 20 mins.
Demonstration: Intro. to the software- 5 mins.
Hands on Activity: Strategy Demo- 1 hour
Debrief: Business application discussion – 20 mins

4. • More than half of
Facebook users (900
million) log in every
day – more than 400
million people.
• More than 80 percent
of all Americans use a
social network.
• 23 percent of time
online is spent on social
networks.
Understanding and strategy are keys to
success and effectiveness.

5. Where we are with social media?
 Not a fad
 We expect value and
connections
 Case Studies
 (Mashable.com and Social
Media Examiner)
 Online Marketing versus SM

6. Create your strategy
• Who is your target market?
• How does social media support marketing
and sales ?
• What resources do you have?
• What are your specific objectives for Social
Network Marketing™?
• Is your website up to date/EFFECTIVE?

8. Step One – Create
• Create policy
• Create a Google Alert
• Install Google Analytics
• Create and optimize profiles and pages
• Create aggregator

9. Step Two – Build
• Create Communications Calendar
• Connect to top 20 contacts
•Plug into your real life community
• Build into your marketing

10. Step Three – Maintain and Adjust
• Post regularly - education, value,
relationship
• Login to each account
• Comment on posts and share expertise
• Respond to all comments
• Lead by example

12. • Key Strategy – Claim your space (blog, video,
Google places, yelp)
• Key Strategy – Who do you know?
• Key Strategy – create/schedule posts
• Leverage your content!
Be realistic and get help.

13. • Key Strategy – Claim your space (blog, video,
Google places, yelp)
• Key Strategy – Who do you know?
• Key Strategy – create/schedule posts
• Leverage your content!
Be realistic and get help.

14. Small businesses with three or more years
of experience in social media marketing are
seeing the greatest results.
There’s clear evidence that those who
commit at least 6 hours per week will
see significant rewards.
- Merchant Circle, 2012

15. Advanced Strategies and Tools
• Sales campaigns
• Video marketing
• Engagement
• Tools:
– Mashable
– Merchant Circle
– WordPress
– Mail Chimp
© 2012 Three Dog Marketing