1. EMAIL
MARKETING
AUTOMATION
PURE E-MAIL
MARKETING
The new way of email marketing.
Behavioral targeting and marketing automation-
THE LEVERAGE FOR YOUR SALES

2. Graduated from Faculty of Economics, Poznan University of
Economics. For more than three years involved with the IT industry
and online marketing. Her active collaboration with the University
of Seville in promotional and research activities in 2008/2009 was
awarded by the Department of Communication. She is passionate
about foreign languages, Spain and Latin America. Inspired by out-
of-the-box books and passionate people. The daily power to acting
derives from cycling and climbing.
„The new way of email marketing.
Behavioral targeting and marketing
automation, the leverage for your sales.”
by Ewelina Koch
ABOUT ME

3. ABOUT SARE

4. IN 2013
IN POLAND THERE
WERE
23 MLN OF
THE
INTERNET USERS
Source: http://www.radicati.com/wp/wp-content/uploads/2011/05/Email-Statistics-Report-2011-2015-Executive-Summary.pdf

5. WHY
EMAIL?

6. BECAUSE
IT IS
ALIVE
&
WELL

7. SPECIAL QUESTION!
WHEN WAS THE FIRST
CIVIL E MAIL SENT?
# 1971 # 1974
Source: wikipedia.org

8. 55%OF THE COMPANIES
DECLARE THE INCREASE OF
THE EXPENSES ON THE
EMAIL MARKETING IN
2013
Source: Stron Mail Trend Survey 2013

9. Source: Direct Marketing Assocciation Email Tracker Report 2012

10. WHY
IS IT
SO
POPULAR?

11. BECAUSE
EMAIL
SELLS!

12. Source: iContact Infographic – Email Marketing is Allive and Well
71% 9% 13%of adult internet users
buy products online
of total retail sale in the
U.S. is made online
of holiday shoppers list
email newsletters as their
favourite source of
locating deals

13. HOW TO ACHIEVE
40$REVENUE
1$SPENT on EMAILSource: Direct Marketing Assocciation Email Tracker Report 2012

14. EMAIL
MARKETING
AUTOMATIONONLY 25% OF LEAD ARE
LEGITIMATE AND SHOULD GO
TO SALES
50% OF LEAD ARE QUALIFIED
BUT NOT READY TO BUY
LEAD NURTURING EMAIL GET 4/10
TIMES THE RESPONSE RATE
STANDALONE EMAIL BLASTS
25-50% OF SALES GO TO THE
VENDOR THAT RESPONDS FIRST
Source: HubSpot – An Introduction of Lead Nurturing

15. INTERESTING STATISTIC
of online shoppers have
abandoned their shopping
cart at one point or
another.
88% of all online shoppers wait
a day or more to complete
a purchase.
65%
of shoppers who didn’t
complete the checkout,
said they wanted to save
products for further
consideration.
21% of consumers abandoned
carts more than once with
an average order of
$109.00.
45%

16. HOW
DOES IT
W RK?

17. THE INFORMATION ABOUT THE USER
THE REMARKETING STATEMENT
THE DISPATCH OF THE
STATEMENT
THE INFORMATION
ABOUT
THE USER
Source: SARE Capital Group knowhow

18. START WITH
BEHAVIORAL
TARGETING?

19. BUILD
USER’S
BEHAVIORAL
PROFILES?

20. USER’S
PROFILE:VISITED WEBSITE
VISITED BLOG
CLICKED TO CONTACT FORM
VISITED COMMUNITY NETWORK
DOWNDLOAD WHITE PAPERS
ABANDONED BASKETS
SUBMITTED DEMOS
CALL CENTER CONVERSION
CLICKED IN THE "XYZ" SECTOR ON WEBSITE
ABANDONED REGISTRATION FORM
Source: SARE Capital Group knowhow

21. WHAT IS IT
USED TO?

22. ABANDONED BASKET
88%
12%
EXIT

23. ABANDONED BASKET
88%
75%
OF THE USERS
DECLARE THEIR
WILL TO
PURCHASE

24. CROSS SELLING

25. OTHERS
#4 RENEWAL OF THE SALE
#1 RE-ESTABLISH CONTACT WITH A
REGISTERED CUSTOMER
#2 RECOVERING ABANDONED REGISTRATION AND
APPLICATION FORMS
#3 UNDERSTANDING THE REASONS OF ABANDONED SHOPPING CARTS
#5 ACTIVATING THE "DORMANT" CLIENTS

26. PLAN
THE SCRIPT OF
THE DISPATCH

27. VISITOR
ACTION
EMAIL I EMAIL III EMAIL III
Source: SARE Capital Group knowhow
A basic campaign is
triggered by an action a
visitor takes, like filling
out a form or
downloading a piece of
content.
A series of emails which are then kicked off and ideally
reflect the actions taken and result in relevant, useful
content delivered at a reasonable pace over time.

28. ENTRY IN THE
DATABASE

29. WHAT IS THE ROI OF
THE EMAIL MARKETING
# 40$ # 39$
Source: DMA
SPECIAL QUESTION!

30. WHY IS IT
WORTHWHILE
USING?

31. EFFECTIVENESS EFFICIENCY
#1 THE INCREASE OF THE
BRAND AWARENESS
#2 THE INCREASE IN THE
RELIABILITY OF THE BRAND
#3 THE IMPRESSION OF A
HUGE MARKETING BUDGET
#1 THE INCREASE OF THE CTR
COMMERCIALS
#2 THE INCREASE IN SALES
AND THE LEVEL OF
CONVERSION
#3 THE INCREASEOF THE ROI

32. Businesses wanting to embark on ReMarketing campaigns ought to take the
following steps to maximise returns.
1. Know your starting point:
2. Speak with your web analytics provider
3. Start small and simple
4. Measure responses continuously
5. Enhance your programs with thought
THE STEPS FOR EFFECTIVE REMARKETING

33. SUCCESS IS WITHIN
YOUR ARM’S
REACH!
DON’T WAIT!

34. THANK YOU
FOR YOUR
ATTENTION!
Ewelina Koch
e.koch@sare.pl
+48 515 293 308