This presentation is a case study on Steve Jobs- the CEO APPLE Inc and discusses about its leadership styles with various instances.

2. “Steve Job is one of the best example of a strategic leader who is willing to invest in new
innovative products and services that are built on the concept of using existing technologies
to create “customer and market” based business.”
-BILL ROTHSCHILD, CEO and founder of Rothschild Strategies Unlimited
LLC IN 2010
• Iconic Founder of Apple Inc., Steve Jobs passed away on
Oct 2011- Succeeded by Timothy Cook as CEO.
• Founded Apple in 1977 – led to global technology market by
launching products that redefined the industry – made Apple an
iconic brand.
• Jobs strategic leadership saved the company to become
bankrupt in 1990s

3. • Path breaking products were created such as
Macintosh(Mac)-1981, the iPod-2001, the iPhone-2007
and the iPad-2010.
• Apple associated with charismatic leader.
• Regime of secrecy at Apple also secretive culture at the
organisation.
• Involved in ever aspect of company.
• Enforced strict culture of accountability.
“What would Cook do?” to further develop Apple
with Jobs’ gone…..

4. EARLY YEARS
• Born on Feb 24,1955 in San Franciso, California.
• Biological Parents- Joanne Simpson & Abdulfatta Jandali
• Parents- Paul & Clara Jobs
• Upon graduation from high school in 1972, was enrolled in Reed
College in Portland but dropped out.
• In 1974 with his friend Stephen Woznaik developed a PC named
as APPLE I.

5. • In 1983, he developed the Lisa which had GUI in Xerox’s
Palo Alto Research Center.
• In April 1983, in place of Marakkula, Job appointed Sculley,
former president of PepsiCo. Inc., as Apple CEO.
• On Jan 3,1977 with the help of Marakkula & other
venture capitalists APPLE Inc., was incorporated.
• APPLE III was introduced in 1981 but was
discontinued in 1984.
• Scott was replaced by Marakkula & Jobs was
named as chairman of APPLE.

6. • After failure of Lisa, Jobs concentrated on developing a
cheaper machine with different OS. The result was
Apple Macintosh.
• The Board of Directors were unhappy since he devoted
all the time and resources for developing MAC.
• Between 1983 & 1984 Apple’s net income fell by 17%.
• Counter attack by Sculley.
• He was dismissed as Vice President in May 1985.
EXILE FROM APPLE

7. THE ‘NEXT’ STEP
• In September 1985, along with former Apple executives
founded a new company NeXT computers.
• But NeXT again remained a loss making company.
• In 1986, Jobs acquired computer graphic division of
Lucasfilm Ltd for US$10 million and named it Pixar.
• In 2006, Pixar was acquired by Walt Disney Co.
• Meanwhile apple was losing its hold in the market.
• The process of changing CEO’S continued.
• This marked re-entry of Jobs into Apple as an informal
advisor.

8. SECOND COMING: REINVENTING APPLE
• Company facing illogical agenda of launching various
products without clearly defined purpose.
• Reconstruction of APPLE’S product line.
• On Nov. 10,1997 launched a website
(www.apple.com/store).
• Revived brand image, launched an advertisement
campaign “THINK DIFFERENT” on 28sep.1997.
• In Aug.1998 launched I MAC of price1299$.
• In Jan.1999 releases new Powermac G3 and iBook in
July, records profit of $601 million up from $301 million
in 1998.

9. • In 2001,as the world headed into recession Steve launched new
products such as the ITUNES, in Jan &the MAC OS X(march).
• He made a point of learning how to be a great businessman wrote by
Alan Deutchman in his book “change or Die, The second coming of
Steve Job.”
• In Aug 2004, he was diagnosed with a rare form of pancreatic cancer.
• Addressing the Macworld Expo on Jan 9,2007,Jobs announced that
Apple would from that point of time be called Apple Inc.
• In Jan 2009, Jobs took medical leave for liver transplantation.
• In April 2010, apple sold 51million iphones.
• In May 2010 apple overtook Microsoft to become world’s most
valuable technology company in terms of market capitalization.

10. JOBS’ LEADERSHIP STYLE
• Jobs was a visionary leader who had the ability to perceive
opportunities and think differently.
• Resilient & persistent leader who overcame setback &
challenges.
• “High maintenance co-worker” demanded excellence from
his staff.
• Also known for his blunt delivery of criticism.
• Focus heavily on innovation.
• Jobs combined his technical vision with the expectations of the
customers.

11. • Jobs organised Apple as an integrated company instead of
silos.
• Strictly enforced accountability and organised meetings &
personally involved in every aspect of company.
• Work culture was driven by passion and attention to
minutest details.
• People were encouraged to challenge him
• He was a hard taskmaster and a difficult boss.
• Jobs created and fostered culture of secrecy at Apple.
• He was a good decision maker and stood by his decisions.

12. KEY LEADERSHIP FEATURES OF JOBS
• Need to achieve.
• Vision for emerging technologies.
• Ability to collaborate.
• Appetite for excellence.
• Innovative.
• Trust in success.
• Striving for perfectionism.
• Ability to create small team of top talents.
• Brand fanaticism.
• Radical customer devotion.
• Ability to make killing products that make killing profits.
• Ability to express the ideas to the team.
• Transforming self interests into business interests.

13. AWARDS & HONOURS
1985: National Medal of Technology by President Ronald Reagan with
Steve Wozniak(the first people to ever receive the honor)
1987: Jefferson Award for Public Service in the category (the Samuel
S. Beard Award).
2007: Jobs was named the most powerful person in business by
Fortune Magazine
2007: California Governor Arnold Schwarzenegger and First Lady
Maria Shriver inducted Jobs into the California Hall of Fame
2009: Jobs was selected the most admired entrepreneur among
teenagers on a survey by Junior Achievement

14. CONCLUSION
• TRANSFORMATIONAL LEADER: He focuses on " transforming "
others to help each other to be encouraging and harmonious, & to look out for
the organizations a whole .
• CHARASMATIC LEADER: Jobs uses exemplification (embodying the
ideal of being morally responsible, committed to the cause, and taking risks)
and self-promotion (and less often organization-promotion).
• SPOKESPERSON & NEGOTIATOR: In his leadership he enhances
the motivation performance of his followers group but still nobody can argue
with him he can take decisions and change him according to his will.

15. • FIGUREHEAD: He makes things happen and, definitely in business,
nobody can argue with results. At the same time he carries himself with an
air dignity and humbleness in the public eye, which is a manner of 'social
aesthetics'.
• TEAM BUILDER: In order to do things well, that can't be done by one
person, you must find extraordinary people.
• ENTERPRENEUR:Through his incredible vision and drive, Steve
Jobs forged together what is today the most valuable company in the
world, and, along the way, he revolutionized many industries and facets of
how we live.

16. THANK YOU