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We make Microsoft
solutions desirable.

Microsoft Services
User Experience

Daniel Kreuzhofer
User Experience (UX) –
an important building block for success.
useful
usable

desirable

value
findable

accessible
credible

UX-Honeycomb nach Peter Morville
Focused on

Experiences

(Subjective/qualitative)

Meaningful

Has personal significance

Pleasurable

An experience worth sharing

Convenient

Works exactly like you think

Usable

Can be used without difficulty

Reliable

Always available and accurate

Functional (Useful)
Works as programmed

Focused on

Tasks

(Objective/quantifiable)

Few companies
cross this line!
User Experience
in the New Era
New Era
New era
Every person is IT-Decision maker
Freedom of choice, bias, needs
New lifestyle – Work and Life are
merging digitally
Technology has to be fun
Personal
Benefits of good UX
B2C - Solutions
• Higher conversion rates
• Customer loyalty
• Lower support costs
• Easy extensibility
B2B - Solutions
• Higher productivity
• Higher employee satisfaction
• No expensive trainings
• Lower support costs
• Easy extensibility

= ROI
Cost reduction
• Early discovery of concept errors
• More accurate project cost estimations
• Lower support costs
Customer satisfaction
• Percepted quality technical quality
Customer loyalty
• Better extensibility
• Reputation

= ROI
The UX Process.
Sample

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