Hear Autodesk and SAP executives describing how you can build innovative apps that combine Autodesk and SAP data, and monetize them as “SAP Certified” through the SAP Store to SAP’s customers. This webinar is designed to show business and technology execs within partner companies how they can develop or extend apps that consume SAP data, using industry-standard languages and protocols, and how to market them through the SAP Store to SAP’s worldwide customer base. Attendees will leave the session with insight into the business opportunity including: Autodesk and SAP collaboration SAP NetWeaver Gateway and SAP Mobile Platform Developer Resources and Enablement Services Available Autodesk and SAP Mobile Apps Challenge Featured Speakers: Jim Quanci, Director, Autodesk Developer Network Thorsten Leiduck, Vice President, SAP Platform Ecosystem and eChannels Mustafa Saglam, SAP Director of Product Management

1. Autodesk and SAP Collaboration Webinar
Jim Quanci, Director, Autodesk Developer Network
Mustafa Saglam, Director, Product Management, SAP
Thorsten Leiduck, VP Platform Ecosystem & eChannels, SAP
April 23, 2013

2. © 2013 SAP AG. All rights reserved. 2
Speakers
Thorsten Leiduck
VP Platform Ecosystem and
eChannels, SAP
Jim Quanci
Director, Autodesk
Developer Network
Mustafa Saglam
Director, Product
Management, SAP

3. © 2013 SAP AG. All rights reserved. 3
1. Autodesk and SAP collaboration
2. SAP Mobile Platform and SAP NetWeaver Gateway
3. Developer Resources and Enablement Services Available
4. SAP Mobile Apps Partner Program
5. Autodesk and SAP Mobile Apps Challenge
What You Will Learn Today

4. © 2013 SAP AG. All rights reserved. 4
Agenda – Autodesk & SAP Collaboration Webinar
Topic Content Speaker
Autodesk / SAP
Collaboration
1. Announce Autodesk/SAP Collaboration
2. SAP Overview
Jim Quanci
&
Thorsten Leiduck
SAP Enabling Solutions for
Autodesk
1. SAP NetWeaver Gateway
2. SAP Mobile Platform
Mustafa Saglam
Monetize your Apps via the
SAP Store
1. SAP Mobile Apps Partner Program
2. SAP Store
3. Example Autodesk and SAP Partner Apps
Thorsten Leiduck
Partner Resources 1. Apps challenge
2. Resources available
3. Next Steps
Jim Quanci
&
Thorsten Leiduck
Q&A All

5. Autodesk & SAP Collaboration

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Autodesk & SAP Collaboration
•Service•Sales •Etc.
•MFG
•BIM
•ETO
•Vault
•PLM
•ECC
•CRM
•SCM
•GCO
•PLM
SAP
NetWeaver
Gateway

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Quick and Easy to Implement

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SAP – Delivering Value and Winning
Mobile
Database &
Technology
Cloud
Analytics
Applications
BI/Analytics
Middleware
Core ERP +
Suite
2010 2015
$110 B Available Market
$230 B Available Market
Source: IDC, CMI, strategy reviews with consulting firms, team analysis
Key Industries for Autodesk and SAP
Hi-Tech
AEC DefenseAutomotiveAerospace Consumer
Products
Industrial
Machinery
Oil & Gas
Retail Telco Transportation
& Logistics
Utilities Wholesale
Public
Sector
Healthcare

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The Commitment to SAP’s Partner Ecosystem
2012 2013
100+ Apps ~35% SAP Apps 1,000+ Apps ~25% SAP Apps
Getting to Over 80% of Apps Sourced from Our Partners
Thousands of Apps ~20% SAP Apps
2014
Process
People
Productivity
Consumer
Analytics
Process
People
Productivity
Industry
Analytics
Consumer
Line of
Business

10. SAP Enabling Solutions for Autodesk

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Technology Tipping Point Requires New IT Approach
Growing new communities
of agile developers
Expansion of business data
and decision makers
Simple access to complex
enterprise systems
Manage and control mission
critical systems AND deploy
innovative solutions
New devices and
experiences
LOB innovations
in the enterprise

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Introducing SAP NetWeaver Gateway
Before SAP NetWeaver Gateway
Experiences
DevicesWeb SocialEnterprise
Software
Cloud
SAP
BW
SRM SCM ERPPLMCRM
SAP Business Suite
SAP
Hana
AnalyticsAnalytics
Point to Point Solutions
Increase Costs & Complexity

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Introducing SAP NetWeaver Gateway
With SAP NetWeaver Gateway
Experiences
DevicesWeb SocialEnterprise
Software
Cloud
SAP
BW
SRM SCM ERPPLMCRM
SAP Business Suite
SAP
Hana
AnalyticsAnalytics
SAP NetWeaver Gateway
SAP Mobile
Platform
Duet
Enterprise
From black box to open
 Enable developers with and without
SAP software knowledge to connect
users to SAP systems
 Leveraging open standards
methodologies such as RESTful APIs,
OData, ATOM, JSON, etc.
From business-process-centric,
to people-centric
 Optimized for user interaction
scenarios
From version specific, to
timeless
 Non-disruptive, any SAP Business
Suite version

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SAP NetWeaver Gateway
Product description
•Simple way to connect devices, environments and platforms to SAP software, based on market standards.
•Framework enables innovative new apps – Mobile/Tablet, Rich Internet, Social/Collaboration, etc.
•Connect to SAP using any programming language, REST services and OData/Atom/JSON protocols.
Service enablement
 Generation of services based on RFC, BAPI, BOR,
BOL, MDX, SAP HANA, OData, ABAP …
 Supporting the development of new services
Core
 Error logging, serialization, traces …
 Pushing of backend events
Frontend development support (on SCN)
 Generation of proxy classes and starter apps for
iOS, Android, PHP, Java …
 Code snippets

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SAP NetWeaver Gateway Architecture
IDEs
Plug-ins
SAP Mobile
Platform
Consumer Consumer
SAPNetWeaver
SAP NetWeaver
Gateway
Gateway Core
Technology
OData with SAP Annotations
Data Source
Providers
Service
Adaptation
Supportability
Monitoring
Security
SOAPBOL SPI
Data Connectivity
Subscriptions/
Notifications
Tools
Service Builder
Custom
Development
Network
Standards
AnalyticsBAPI/RFC
SAP HANA SAP BWSAP Business Suite [ERP,CRM,SRM…]
…
…

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SAP NetWeaver Gateway in SAP’s standard offerings
MS SharePoint
via Duet Enterprise
*) planned
HTML5-based Landing
Pages (HCM, SRM)*
HTML5-based Consumer
Grade UI (SRM)*
This is the current state of planning and may be changed by SAP at any time.
Productivity Apps SAP Enterprise
Portal
SAP Solution
Manager App

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 Custom native applications
 Hybrid container applications
 3rd party tools and frameworks
SAP Mobile Platform
Create
Connect
Heterogeneous
data sources
Consume
Heterogeneous
mobile devices
Control
Device and server management and security
Mobile
Business
Objects
OData Proxy
Authentication and Security
Dev Tooling
SAP Mobile Platform
Cache and Synchronization
Online Proxy
Push Notifications
Application Provisioning
 Packaged applications
(SAP and others)
 Databases
 Web services
Management Console

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20. Monetize Your Apps via the SAP Store
SAP Mobile Apps Partner Program

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• Packaged Apps:
Applications must be built
using NetWeaver
Gateway or the SAP
Mobile Platform
Fully functional
applications in a
downloadable form
• Sign Mobile Application
Development Cooperation
agreement (MADCA)
• Attend Free enablement
training
• Build and package app
• Certification
• Get iTunes Listing , if
iOS based
• Define App Offering
Solution Price
License type
Maintenance Terms
EULA that meets SAP’s
standards
• Provide SAP Store Content
• Publish content in SAP
Store
• Demand Gen
Get Started Become a Partner Build Publish & Sell
SAP Mobile App Partner Program
End to End Engagement Across the Lifecycle
Process Scope
& Deliverables
• Mobile App Partner Center
• SAP Community Network
• SAP Idea Place
• SAP Developer Center
• FAQs
SAP Support
& Enablement
Content for
Partner
• One global contract • Free Training
• Code samples
• Product documentation
• Certification criteria
• FAQs
• Campaigns-in-a-box
• SAP co-marketing
• FAQs

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A High Impact, High Value Program For Our Partners
One Contract for Packaged Apps Certification and SAP Store Participation
Straightforward & Cost-Effective Partner Program
Resources &
Communities
Attractive Offer at an
Attractive Price
Branding &
Support
 SAP Mobile Apps
Partner Center
 SAP Community
Network
 Free Sandbox
trials
 Managed
Community
Dialogue
SAP Mobile
application starter
pack
10 SAP Application
Development Users,
10 SAP mobile platform
developer users*
SAP Mobile App
certification
Coaching
Services
 Reach 230,000
SAP customers
and millions of
business users
Program Fee*
 1.990 € p.a.
Application
Revenue Share
 15%
Certification
Fee
 990€
initial/495€
recurring
Sell Through
the SAP Store
SAP-commitment to enable the ecosystem to contribute lion share of platform-based app portfolio
Standardized Partner Contract
Mobile Application Development
Cooperation Agreement
* Devl licenses restricted for packaged applications only ** Offset against application rev shares

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SAP Store: The Destination for Business Apps
Go-to-Market with Your Solutions
• Reach 230K SAP enterprise
customers
• One stop shop for SAP-certified apps
• Embedded in SAP channel mix
• Buy Now - online purchase of mobile
apps

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Configair Mobile Sales
Key Features
•Sales force can accurately configure, price, visualize and
order complex products in SAP ECC while being mobile
•Dynamic 3D visualization and configuration
•Includes gesture-driven rotation and zoom
Document Management
ECC
Internet Pricing
Variant Configuration
Solution Elements

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SAP Pack'nGo
Key Features
•Enriches SAP data with images, data, texture, and CAD info
•Control product marketing messaging via dynamic cloud
updates
•Control and maintain product specifications for dealers and
specifiers
.
ECC
Solution Elements

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Visit the SAP Mobile Apps
Partner Center, submit your
app idea(s), get enabled,
certify and publish your
app on the SAP Store, and
start monetizing to SAP
customers!
www.sapmobileappspartnercenter.com
SAP Mobile Apps Partner Center
http://www.sapmobileappspartnercenter.com

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Submit Your Mobile App Proposal
Register for Autodesk & SAP Apps Challenge
Top 10 Mobile Apps to Receive an Award & Q4 Marketing
Campaign via SAP Store
Marketing campaign to SAP Sales, SAP Marketing, and SAP Customers
Mobile Apps Challenge
Milestones for Autodesk & SAP Apps Challenge
May 31
Q4 2013
Certify Mobile App(s) and list them on SAP Store
Submit your apps for SAP certification and publication on the SAP StoreSept. 9
Finalists Demo to Autodesk & SAP Jury
Demo your app/s to Autodesk and SAP
Sept 23-27

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Autodesk and SAP Mobile Apps Challenge
Submit your mobile app
proposal(S) for the
Autodesk and SAP Mobile
Apps Challenge - Gain the
chance to win big!
Autodesk & SAP Mobile Apps Challenge
registration form

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Call to Action !
1. Register for the Autodesk and SAP enablement webinar
Tuesday May 7th, 2013 8:00AM – 3:00PM PDT
2. Enter your mobile app proposal/s for the Autodesk and SAP Mobile Apps
Challenge
http://ecohubmkt.sdn.sap.com/AutodeskAppsChallenge2013.html
3. Join the SAP Community Network (SCN - free)
http://scn.sap.com/community/getting-started
http://scn.sap.com/community/developer-center/netweaver-gateway
http://scn.sap.com/community/developer-center/mobility-platform

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Q & A

31. Thank you
Contact information: