How to Plan Digital Marketing Training SMM - Media Buying

1. SMM
Social Media Marketing // Advertising
Created by SAM

2. Social Media Marketing is based on
Data Driven Marketing. (User data
tracked: location (demographics), user
interest, behavior).
➢ User data tracked
➢ Location (demographics)
➢ User interest, behavior

3. T o p i c s c o v e r e d
SMS Marketing.
02
Email Marketing
03
Google AdSense YouTube Marketing (SEO)
and YouTube advertising
04
FB Marketing (Advertising).
01

4. FB Marketing (Advertising).
What is Media planning?
Media planning is the process by which
marketers determine where, when and
how often they will run an advertisement in
order to maximize engagement and ROI.
➢ Who does the ad need to reach?
➢ What is the marketing budget?
➢ Conversion goals
➢ Frequency of the message
➢ Reach of the message
➢ How to define success
➢ Media planning and buying.
➢ Introduction of Facebook Marketing
What is Media Buying? (Execute)
Media buying is a process used in paid marketing
efforts. The goal is to identify and purchase ad
space on channel that is relevant to the target
audience at the optimal time for the least amount of
money.
➢ Digital Marketer is responsible to Ad plan to ad design,
campaign design and publishes those entire tasks.
Boost = campaign – ads run -

5. Facebook Page Intro:
B2B Promotional Facebook business page optimize to
promotion:
✓Awareness
✓Consideration
✓Conversion
Marketing Objective (Funnel):