1. How Rakuten is planning to run their
entire business in English?
• Rakuten is the official language, announced that
the company will be in English
• The official announcement of the President June
30 speech in English.
• Unification in English menu in the cafeteria of
the company
• Do you become a circumstance why like this?

2. Rakuten company employee
● 6,000 employees, of a world scale.
● 400 names, of which non-Japanese.
● Executives and the importance of all the
Japanese headquarters in Japan.

3. Company's attitude
about English
● Conference and house is in English, regardless of
foreigners there, to not.
● Employees who do not speak English, even after
two years of teaching English to dismissal.
● Cafeteria menus are all in English.

4. Reaction of employees
● Most Japanese employees do not feel the
necessity that all of the company in English.
● Status and an increase in the sales approach and
the decrease in sales when you are dealing with
Japanese customers by employees is all in
English, to broaden the department to overseas
research has not shown that either is good and
full.

5. Statement of business
development staff
● Japanese and is suitable when most Japanese
people take exchanges among Japanese,
in-house is supposed to come even when English
is required to communicate with the other
companies of course there is nothing wrong.
● Major reason of this announcement, the
implications of the fact that conduct the check
mark in English to all employees working
greater.

6. Reasons for the decision
● President of Rakuten is fluent in English to be
a person who holds an MBA
from Harvard University.
● Be a point due to the small Japanese companies
will push the English as the official language,
and press should significantly compared to other
Japanese companies in the stage of international
expansion.

7. Rakuten's current behavior
● I have done for English education for employees.
Have received English lessons from an English
teacher at the current stage, 200 people have
contracted the optimism of the 3,000 employees
who work at the headquarters.
● Has not been conducted financial support of this
lesson, the company partnered doing English
lessons is applying a discount.

8. Current situation
in the company
● The more people demotion, retirement, leave
not enough to point to the provisions of the
TOEIC test has been carried out in the company.
● Departments within the company, there are also
departments have done openly and Japanese
night conversation confidential.
● Do not say it is completely pervades in the
company, there are many parts that are rather
criticism.

9. Summary
● The attempt to the English the official language
of optimism is a great weapon in that sell
overseas quite special in Japanese companies.
● The presence of quite a few complaints of their
employees, as a whole the company is currently
hard to say but success. Be seen in the eyes of
important but long-term, there is a possibility
that the Japanese headquarters of optimism
might be compromised if it is.

10. Reference
● http://www.japantimes.co.jp/text/nn20100716f
1.html
● http://www.j-cast.com/kaisha/2012/11/0215202
4.html?p=all
● http://diamond.jp/articles/-/16303