2. By Ryan WardGrow up chocolate companyADV2
COMPANY
RESEARCH
Grown up chocolate is a strong
brand as it appears first in the
search result “chocolate for adults”.
They offer a range of chocolate
items with grown up ingredients,
aimed at the adult audience.
3. By Ryan WardGrow up chocolate companyADV2
A brand new alcohol flavored chocolate milk is on the
market and R&B recording artist Ginuwine is the new
chocolate milk man.
Twice The Vice. They mix
chocolate with top shelf
liquors
RIVAL COMPANY RESEARCH
Thorntons is a massive chocolate making brand,
they offer delivery and personalised chocolate
gifts for all offcasions.
4. By Ryan WardGrow up chocolate companyADV2
“Thankfully, birthday chocolates
aren’t just for kids - us grown-ups
care just as entitled to a well-de-
signed, delicious chocolate as any
little tacker.”
Their custom birthday chocolates
can be used either as a ‘Thanks for
coming’ gift, or even as an invita-
tion.
All personalized birthday choco-
lates come with their own custom
message and all customers receive
a design proof prior to printing and
dispatch so they can be sure their
birthday chocolates looks as good
as it should.
This is almost exactly what GUC
are doing, so this company is defi-
nitely a threat to them.
Consumer can choose their own chocolate
Choice to add their own design
Options to personalize their chocolate further
THE BIG
COMPETITION
5. By Ryan WardGrow up chocolate companyADV2
They have an option to change the design of the chocolate to anyway
they want, using either a professional designer (for FREE) or to upload
their own image.
Customers can also add a message to appear on the chocolate which is
quite a unique twist.
Every customer review given is of the max rating (5 stars) this means
that their quality and customer service is of a fantastic standard.
From my research Chocablock chocolates do not offer an outer box, and
just deliver the chocolate bars sepperately, this is where we can split
apart from the competition and offer a well ergonomically designed
chocolate box, alongside a great design. Having an envelope designed
will also bring together and enhance the overall feel for the product. So
i will be researching into those parts shortly.
ANALYSING THE
COMPETITION
12. By Ryan WardGrow up chocolate companyADV2
companies personalized gifts
research, holiday name keyrings,
coke with name? personal brands
research
13. By Ryan WardGrow up chocolate companyADV2
who is the target audience and
what do they want?
14. By Ryan WardGrow up chocolate companyADV2
what do adults/kids like?
15. By Ryan WardGrow up chocolate companyADV2
apply reasons into idea gener-
ation
16. By Ryan WardGrow up chocolate companyADV2
Metal box is a bit of a wild card material idea, as it
would be difficult to manufacture, the prices of packag-
ing would be higher and also printing the design onto
metal, may be something GUC don’t have access to.
However on the positive side, it would be the strongest
box of all, and there would definitely no way a child
could break into it.
DIFFERENT MATERIAL USE RESEARCH
Card boxes are the most popular choice upon
chocolate packaging, however i think this could
be too weak, unless it is reinforced somehow.
Because the idea is to keep children out of the
box, having it easily breakable would defeat the
purpose, further research into card will have to
be done if i choose this option.
If i was to take away the initially thought
card box design, and replaced it with
plastic i think this could work well. It
would be extremely hard to break, and
fairly easy to manufacture in mass.
CARD BOX PLASTIC BOX METAL BOX
17. By Ryan WardGrow up chocolate companyADV2
children safety products research
18. By Ryan WardGrow up chocolate companyADV2
Metal unbreakable box? only
opened with knife or scissors?
19. By Ryan WardGrow up chocolate companyADV2
Hard to open box research
