Generational conflict has been around for as long as there has been 2 or more generations present on the plant. What makes today different? Social media and the Internet have become the greatest equalizers. These innovations have enabled individuals to start a business or build a brand in an afternoon at a local coffee shop for $0. This puts a new urgency and accountability on the shoulders of leaders, corporations and personal brands. It’s become imperative that we understand tomorrow’s trends in order to leverage them as our catalysts for mega success in the future.
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5. Age Numbers
iGen < 14 50+ million
Millennials 14-34 80 million
Gen X 35-49 51 million
Boomers 50-68 76 million
Builders 69-89 56 million*
G.I. Generation 90+ 60 million*
thegenerations
41. references
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disclaimer
Bazaar, 2013, http://resources.bazaarvoice.com/rs/bazaarvoice/images/
201202_Millennials_whitepaper.pdf
Boston College Center for Work & Family, CreatingTomorrow’s Leaders: the Expanding Roles of
Millennials in theWorkplace, Lauren Stiller Rikleen, 2011,
http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf
Forbes, May 2012, Generation Gap How Technology Has Changed How We Talk About Work,
http://www.forbes.com/sites/ciocentral/2012/05/16/generation-gap-how-technology-has-changed-how-
we-talk-about-work/
MrYouth, 2013, http://www.howcoolbrandsstayhot.com/2012/01/23/meet-the-class-of-2015/]
Jason Ryan Dorsey, Y-SizeYour Business: How GenY Employees Can SaveYou Money and GrowYour Business
(Wiley, 2009)
Jeff Fromm & Christie Garton, MarketingTo Millennials: Reach the Largest and Most Influential
Generation of Consumers Ever (NewYork: Barkley Inc, 2013)
Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013