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Flawless Execution of,[object Object],Your Career Search,[object Object],Leveraging high touch not high tech ,[object Object],to find a rewarding new job. ,[object Object],Presented by Ryan C. Kenney ,[object Object],Director, Human Resources, Regence,[object Object],March 2010,[object Object]
Agenda,[object Object],Building Your Perspective,[object Object],Building a Flexible Marketing Plan,[object Object],The Marketing of (insert your name here),[object Object],Understanding The Sales Process: Leveraging the Diamond-Centered Interview Process,[object Object],Closing the Sale,[object Object],Preparing for Failure,[object Object],FAQs,[object Object]
Building Perspective,[object Object],http://www.youtube.com/watch?v=jpEnFwiqdx8&feature=related,[object Object]
"I always wanted to be somebody but I realized I should have been more specific.",[object Object],(Comedian, Lily Tomlin) ,[object Object]
Building Perspective,[object Object],Between 2000 and 2030, the U.S. population will grow by 26%.  ,[object Object],The 65 and over segment of the population will grow by more than 80%.,[object Object],According to the U.S. Census Bureau, the number of people aged 55 and older will increase to 73% by 2020, while the number of younger workers will grow only 5%.,[object Object],Sources: BLS and US Census Bureau,[object Object]
Building Perspective,[object Object],The rate of unemployment for new college graduates has more than doubled to 4.3%*,[object Object],That means 95.7% of you will find employment!,[object Object],           *USA Today Nationwide Poll, September 18, 2009,[object Object]
Building Perspective,[object Object],One of every 304 working Americans works for Walmart.,[object Object],Will you be one of them?,[object Object]
Building Perspective,[object Object],“I want to do something I believe in.”,[object Object],“I want to avoid a job with repetitive and meaningless tasks.”,[object Object],“I want to work with people…just not manage them.”,[object Object],“I want an organizational culture that values my unique talents and will help me learn and grow.”,[object Object]
Shifting the Odds in Your Favor,[object Object],Only 12.3% of hires of candidates from outside the company come from listings on Monster or CareerBuilder  and other kinds of web-basedjob boards, relating to the hiring by large companies.,[object Object],In fact, the report says that Monster and CareerBuilder account for half the job board hires but both are losing ground to social networks and other niche sites. ,[object Object],Referralsfrom both employees and corporate alumni make up 27.3% of all external hires, according to CareerXroads. ,[object Object],The report suggests that referrals could be the best way for outsiders to land a job at a company. ,[object Object],        (February 2009 consulting firm report by CareerXroads),[object Object]
Tough Job Market Success Factors,[object Object],Maximize your network – let everyone know that you are looking for a job. ,[object Object],Know what to look for in an employer – do your research ,[object Object],Know your skills set and values – what do you have to offer? ,[object Object],Explore your transferrable skills – what can you do with that ______ degree? ,[object Object],Looking for a job is a job – give the job search process your effort and time, stay active, own it, and take responsibility for moving it forward ,[object Object]
Tough Job Market Success Factors cont.,[object Object],You will get frustrated, but if you stay focused, continue to find ways to look for work, and take some time away when you need to, you will succeed!,[object Object],Don’t rely solely on technology during your job search, move beyond the internet and talk to people! ,[object Object],Remember that professional development, events and conference attendance and continuing education can help you stay current in the field and enhance your network. ,[object Object],Read, research and grow.  Stay current in your field and build your base of knowledge. ,[object Object],Your next job may not be in (insert your intended career field here). ,[object Object]
Seven Ways to Maximize the Value of Networking Meetings ,[object Object],Be Strategic about Which Meetings You Attend,[object Object],     Join a group that will: ,[object Object],enable you to keep abreast of the latest developments in your field.,[object Object],enable you to learn more about self-marketing, interviewing, and making a successful transition.,[object Object],allow you to interact with prospective employers and clients.,[object Object],2. Become Active,[object Object],3. Attend Meetings with the Right Mindset,[object Object],4. Ask Questions,[object Object],5. Come Early and Stay Late,[object Object],6. Follow-up Immediately,[object Object],7. Don’t Try to Sell,[object Object]
Networking Blunders,[object Object],Networking Blunders include:,[object Object],don’t do monologues and interrupt others,[object Object],don’t insist on one-upmanship,[object Object],don’t give unsolicited advice,[object Object],don’t confuse contacts with friends and,[object Object],don’t refuse to play the (networking) game. ,[object Object]
Approaching ,[object Object],Prior ,[object Object],Employers,[object Object],Attending ,[object Object],Trade Meetings,[object Object], & ,[object Object],Conferences,[object Object],Emailing ,[object Object],Friends, Social Social networking Sites,[object Object],Career Search Efficacy Model,[object Object],The Value-added Zone,[object Object],Targeted ,[object Object],(High Touch) ,[object Object],Networking,[object Object],Resource Investment,[object Object],Traditional,[object Object],Networking,[object Object],Temporary ,[object Object],Assignments & ,[object Object],Volunteer Roles,[object Object],Monster.com, Career Builder.com, etc.,[object Object],Effectiveness,[object Object],Aaa,[object Object]
Flexible Marketing Plan(s),[object Object],Primary Career Field,[object Object],Secondary Field,[object Object],Where Your Passion Lives,[object Object],Three approaches but one system to organize and track your efforts!,[object Object]
Modular Objective Statements,[object Object],Career Objective Formula = type or level of role + three distinct areas of strength + size and/or type of firm,[object Object],Example :,[object Object],“Professional Objective:  a challenging entry-level role requiring proven analytical, organizational and presentation skills for a successful information technology consulting services firm in the Portland metropolitan area.”,[object Object]
Diamond-Centered Interview,[object Object],Greeting,[object Object],Resume,[object Object],Job to Candidate Fit?,[object Object],The Value-added ,[object Object],Zone,[object Object],Best Fit?,[object Object],Question Scope,[object Object],Accurate Exchange,[object Object],Clarifying Information,[object Object],Candidate Questions,[object Object],Departing Remarks,[object Object],Danger Zone,[object Object],Your Goal is to be “liked or “hated” AKA: Remembered & Understood,[object Object]
Diamond-Centered Interview: Candidate,[object Object],Eyes as the Window to the Soul,[object Object],The Zone You Should Own,[object Object],Benefits vs. Features,[object Object],The Value-added ,[object Object],Zone,[object Object],Reinforce Strengths with ,[object Object],Consistency and Repetition,[object Object],Question Scope,[object Object],Specific Examples & Happy Endings,[object Object],Humility, continuous learning & win-wins,[object Object],Your Questions ,[object Object],(3 of 10),[object Object],Confirm  Product is ready for Sale,[object Object],Danger Zone,[object Object]
Diamond-Centered Interview: Candidate,[object Object],Eyes as the Window to the Soul,[object Object],The Zone You Should Own,[object Object],Benefits vs. Features,[object Object],The Value-added ,[object Object],Zone,[object Object],Reinforce Strengths with ,[object Object],Consistency and Repetition,[object Object],Question Scope,[object Object],Specific Examples & Happy Endings,[object Object],Humility, continuous learning & win-wins,[object Object],Your Questions ,[object Object],(3 of 10),[object Object],Confirm  Product is ready for Sale,[object Object],Danger Zone,[object Object]
Diamond-Centered Interview: Employer,[object Object],Eyes as the Window to the Soul,[object Object],The Zone You Should Own,[object Object],Benefits vs. Features,[object Object],The Value-added ,[object Object],Zone,[object Object],Reinforce Strengths with ,[object Object],Consistency and Repetition,[object Object],Question Scope,[object Object],Nobody is perfect; nobody is this bad,[object Object],Impressions? Humility, continuous learner & win-wins outcomes,[object Object],Do the  questions demonstrate fit?,[object Object],Confirm  Right Product to Buy,[object Object],Danger Zone,[object Object]
Closing the Sale,[object Object],     Close with a “We” instead of “I”,[object Object],“We have sure covered a lot of ground and the challenges of working in this role are very appealing.”,[object Object],vs.,[object Object],“When will I hear from ABC about …”,[object Object]
Coping with “Failure”,[object Object],“I do not know how you could have every been my Number 2.”,[object Object],Always respond promptly with professionalism, optimism and a request for their continued support in your search… and a hand-written thank you card.,[object Object]
Frequently Asked Questions,[object Object],Q:  What is the correct resume length? ,[object Object],Q:  What is the best way to present or respond to requests about salary history and/or expectations? ,[object Object],Q:  When and how should I inquire about remote worker options?,[object Object]
Frequently Asked Questions,[object Object],Q:  Should I avoid using the internet to apply for a job?,[object Object],Q:  Do I really need a cover letter?,[object Object],Q:  If I receive a job offer that is not quite what I was expecting or needing, should I reject it or try to   negotiate a better offer?,[object Object]
Frequently Asked Questions,[object Object],Q:  Should I use a search firm?,[object Object],Q:  How long should I wait before I follow up on an application?  … on an interview?,[object Object],Q:  How long should I stay with my first employer (after college)?,[object Object]
Tips & Reminders,[object Object],Titles mean very little.,[object Object],Opportunity over compensation.,[object Object],Focus on firms that do things well.,[object Object],Avoid search firms.,[object Object],Email thank you messages will kill the sale.,[object Object],Never eat alone.,[object Object],Respect (never “dis”) the executive assistant.,[object Object],High touch equals superior results.,[object Object]
Networking Resources,[object Object],General:,[object Object],http://www.rileyguide.com/nettips.html#tips,[object Object],http://www.effectivenetworking.com/content/resources.html,[object Object],Use of Social Media,[object Object],http://www.jumpstartsocialmedia.com/personalbrandmanagement.htm,[object Object],http://www.jumpstartsocialmedia.com/socialnetworkingtips.htm,[object Object]

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Concordia University Version 4

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Notas do Editor

  1. http://www.businessweek.com/technology/technology_at_work/archives/2009/03/hunting_for_job.html?chan=technology_technology+index+page_top+stories
  2. By Bruce L. Katcher, May 23, 2008 Marketing yourself through networking is essential for ongoing career and professional success. Here are seven ways to maximize the value of professional networking meetings.Networking in the wrong places won't help you or your career contacts. When deciding which networking groups to join, consider how much time is actually available to network. Some professional groups have very few, if any, committees and don't allow time for networking. Avoid these meetings.2) It is much better to be active in one professional association then to periodically attend meetings of five or ten. Once you become active, people in the association get to know who you are and what you do. It takes time for people to recognize you, view you as a colleague rather than a stranger, and trust you.Volunteer to serve on a committee or the Board. Try to get involved in activities that will enable you to interact with others. For example, it makes much more sense to join the membership committee then to volunteer to go off on your own and re-write the association's by-laws. Get to know the movers and shakers. Each association has a few key people who know everybody else and can make things happen.3) You can spot a naïve networker from across the room. They come to networking meetings with a desperate mind set of "how can I get referrals and a new job." They spend the meeting darting from conversation to conversation passing out their business cards to everyone and saying things like, "let me know if you hear of anybody who needs my services," and "call me if you hear of anything for me." This approach not only doesn't work, it's a big turnoff to others. They have not yet earned the respect of people to warrant referrals.Instead, it is better to come to networking meetings with the mindset of, "how can I help others at the meeting," or "I would like to meet at least one person tonight who I can meet with one-on-one," or "I am really curious about what others at this meeting do for a living." There are many ways you can help others. You can provide introductions; recommend books or web sites; provide information about people, companies, or trends; or simply listen and offer emotional support.4) Instead of worrying about what you will say to others about yourself and your business, focus instead on asking questions. There is no greater compliment you can bestow on someone than to ask them about themselves. Simple open-ended questions are best such as, "Tell me what you do for a living," or "What challenges is your business facing these days?" This can be a great way to start and maintain meaningful conversations. Come to the meeting with an inquisitive attitude.5) Inexperienced networkers come to meetings late and leave as soon as the speaker has finished. The best opportunities for networking are before the start of the formal program and immediately after the program. If you come only to listen to the speaker, you are missing out on much of the value the meeting can provide.6) Does this ever happen to you? You meet someone at a professional meeting, exchange business cards, suggest that you follow-up with each other, and then nothing happens. You go back to your office, put their card near the phone, but never make the call. Two weeks later you look at the card and say to yourself, "Who is that person?"It is important to follow-up immediately while the person and the conversation are fresh in both your minds.7) Selling at professional meetings is usually inappropriate. Instead, use the meeting as an opportunity to develop a relationship and schedule a meeting for a later date