Coffee Chug
Group 2
Leader:
Teodocio, Ryan Apollo V.
Members:
Alvarez, Justine Erika S.
Celerio, Rachelle May B.
Compentente, Keiz Anne
Revidad, Jacob D.
Sarmogenes, Rachelle Marie O.
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Coffee Chug Marketing Plan
1. MARKETING PLAN
GROUP2
Leader
Teodocio, Ryan Apollo V.
Members
Alvarez, Justine Erika S.
Celerio, Rachelle May B.
Compentente, Keiz Anne
Revidad, Jacob D.
Sarmogenes, Rachelle Marie O.
3. Executive Summary
General Problem
The Filipino citizens have something to do to their daily lives, works, errands, studies... etc, and for
them to be able to accomplish it all they'll need something that'll help them to be productive, like
coffee. Having said so, coffee now holds the title of being the Filipino's staple beverage. They used to
drink coffee to fuel their day and boost up their energy. It seems like coffee is now part of their lives,
coffee in the morning, coffee while doing work, and even while resting.
Solution
Our team came up with the idea to create a drink with the flavor of the coffee. The main goal of our
team is to introduce our new product "Choco Chug" on the market. This product is made of real
cocoa beans, and just like a normal coffee, it'll help you to boost up your energy for making your
day productive. By creating the product "Coffee Chug" that hits the people's taste, we'll surely catch
the attention of Filipinos.
Competitive Advantage
Our newly introduced product which is the "Coffee Chug" is different from the products that are
already on the market, and it's because of the flavor we came up with. This product is new to the
eyes of the people, by considering the people's interest, this product will easily enter the market.
Expected Returns
To be accepted and also our new product to become well-known nationwide. To reach, meet, or
even exceed the customer's expectations and wants at once. Moreover, we expect to catch the
attention and get the loyalty of our customers.
4. Situation Analysis
Problem to solve
- To determine if the people is willing to accept our new product
Objective
- Make a survey that'll provide the information we needed
- Find at least 15 person who's willing to answer the survey we provided
- Make a summary of data gathered
Questions
- How will people react about our COFFEE CHUG?
- Will the market accept it?
Information needed
- Result of the survey
Method of collection
- Our team decided to gather information using an online survey. We'll find
people who're willing to answer the survey we provided.
5. Summary Of Data Gathered Interpretation
- after successfully
finishing the
research, we found
out that people are
willing to accept
our product.
Situation Analysis
6. Swot Analysis
STRENGTH
- Affordable price and good
taste.
- Good packaging.
- Delivery service in markets.
- Good quality of raw
materials.
- Machine capability.
Weaknesses
- Quality control
issues/inconsistency.
- Not eco friendly due to plastic
usage.
- Lesser appeal to other segments
of the market.
Opportunities
- a plentiful supply of coffee
beans.
- few competitors in your area.
- identify the product in several
locations.
- more sales of your goods in the
future.
- a rise in product supply and
sales.
- popularity of our brand.
THREATS
- Many popular product in coffee industry
have major position in the market like
Nescafe, Kopiko and etc.
- Public generally purchase branded coffee.
- Reports on health effects from coffee
ingredients.
- This product can be easily replicated by
other competitors.
- This product may only perform well on
selected areas.
- Product may seem too plain for the
community and may not keep up
with trends.
7. Objective
Vision
- To establish oishi as one of the top tier brands in the
world with best quality products and also create a
sustainable business growth.
Mission
- To be a part of people's lives by offering them tasty
snacks and high quality products while giving them an
affordable prices that'll meet the people's satisfactory
as well as to be easily recognized in the market.
8. Key Statistics
- Coffee is now popular worldwide and it's consumption is rapidly
increasing. Since it cottains caffeine, this helps people to feel less
tired and energized which is good to improve people's productivity.
- These graphs shows the increase of coffee intake and the coffee
consumption of the Philippines
9. Target Market
Geographics
Country: Philippines
Demographics
- 18-40 yrs old
- Male And Female
- Income Class A, B, C, And D
Psychographics
- Likes to drink coffee
- Likes healthy diet
- Updated on the latest trends
- Likes to do things fast
Behavioral
- People who likes coffee and values productivity
14. Customers
Key Demographics
-Age Range: 18-40
-Gender: Male And Female
-Income Class: A, B, C, And D
Key Psychographics
-Likes to drink coffee
-Enjoy spending time doing works
-Values healthy lifestyle
Challenges
-Costly products
-High standards for coffee products
-Too much daily consumption
Preferred Channels
-Watching reviews on YouTube
-Watching T.V. advertisements
-Reading news articles online
Preferred Content Types
-Videos
-News articles
-Advertisements
-Reviews
-Blogs
15. Product
Brand Oishi
Logo
Slogan
Feeling tired?
Make yourself energetic with
COFFEE CHUG
Packaging
Label
Augmented Product
-We offer buy 1 free 1 bundle
-We offer this product in the
supermarkets and convenience
stores
Core benefits
-To make your
day energetic
16. Channel
Channel 3
Manufacturer
List Of Intermediaries
Supermarkets
- Examples: Ultramega, Save more, and Ever
Convenience Stores
- Examples: 7-11, Mini Stop, And Sari Sari Stores
Wholesaler
Retailer
Consumer
