Soomaa national park in Estonia has been working with PAN Parks and other organizations in Norway and Iceland on sustainable tourism initiatives since 1993. The seminar discussed how Soomaa promotes locally managed and certified sustainable tourism as a tool for conservation, having received awards like the EDEN award and being recognized as a RAMSAR good practice in wetland tourism. Key actors in Soomaa's tourism include the national park, a tourism DMO, and a cooperation panel, who are working to implement a European indicator system for sustainably managing tourism by defining roles, choosing indicators, and making data-driven decisions.