Social media and tourism in protected areas
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The document discusses how social media and online photo sharing influences visits to European national parks. It notes that travelers use social media in all phases of travel before, during, and after trips. It also discusses how online sharers who post travel photos can influence others and become digital ambassadors for destinations. Additionally, it recommends that national parks engage with online communities and digital influencers to promote their locations and activities.
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Social media and tourism in protected areas
- 1. Social Media and Tourism in Protected Areas Aivar Ruukel 29. june 2012 Tartu, Estonia
- 2. Private Local Business in Soomaa since 1994
- 3. PhD Student at EMU 2011-2015 INFLUENCE OF ONLINE TRAVEL PHOTO SHARING ON VISITS TO EUROPEAN NATIONAL PARKS
- 4. MSc at EMU 2011
- 5. 10 findings / recommendations
- 6. 1 Travellers use social media in all phases of travel... ...before during after
- 7. 2 Online Sharers: Why are they important? - They influence others - can become your digital ambassadors
- 9. 3 Travel Photos are the most popular form of content shared online
- 10. 4 FREE internet is crucial
- 11. 5 BLOGGING 1) Content marketing 2) Communication & participation 3) Learning Social Media
- 12. 6 Real Time = Mobile
- 13. 7 Location!
- 15. 8 Fish Where the Fish Are !
- 17. Find & Engage with Your Digital Champions ! 9
- 18. Be Aware of the Iceberg ! 10