1. Social Media ALPSP: Web 2.0: Online communities and social media Thursday 14 th July 2011 Will Russell © ALPSP

2. Video – Social Media Revolution http://www.youtube.com/watch?v=3SuNx0UrnEo&feature=player_embedded

3. The Schedule Changes Social Web Considerations Summary Aim: A summary of the social web and why you need to be in it.

6. New Challenges - Volume of Data http://www.emc.com/about/news/press/2009/20090518-01.htm http://www. worldwidewebsize .com/ (not exact – but an idea) Number of pages indexed http://www.worldwidewebsize.com/

7. 13 Billion pages on the Indexed Web

9. Multiple web presences Different platforms Different devices Content that finds readers Bringing people together around content Changes for Publishers

10. WEB 2.0

11. Social Web Social Networking Social Media Social Search Optimisation everyone gets very social!

12. Are we back here yet? Web Networking Media Search Optimisation

13. Constantly Evolving More Acceptance More Real time More Devices More Measurable More Combining Real World Integration And a changing playing field - MySpace

16. http://philbradley.typepad.com/phil_bradleys_weblog/2007/06/web-20-question.html If you need a web 2.0 catch up…

17. http://michaelnielsen.org/blog/is-scientific-publishing-about-to-be-disrupted/

19. Exercise: Start a blog

21. Social Networks Vertical and Horizontal

25. Become a Fan!

29. Linked In

30. MyRSC http://myrsc.rsc.org

32. BIOMED Experts http://www.biomedexperts.com/ Populated with PubMed data - millions of profiles

33. Nature Networks http://network.nature.com/

34. http://www.mendeley.com The Last.fm for research papers?

35. What papers are being looked at by the group The Last.fm for research papers?

37. How do we know which is the latest social network? Tip – what’s big in the UK may not be the biggest worldwide

39. Twitter

42. Get your name!

43. Tweet the latest stories

44. Interact Live example http://twitter.com/#!/NatureMaterials Exercise – # tags, replies and interaction

45. http://twitter.jamesallenonf1.com/

47. Twitter updates VS Facebook Status The World Agreed Friends No need to follow back

49. Find us on Twitter David - @drs1969 Will – @ChemPub @Willz

50. Twitter Tools – TweetDeck http://www.tweetdeck.com/ Saved searches See Replies See messages

51. Twitter Tools – Hootsuite Browser based (no download) See replies See messages Multiple streams

57. Online Video

58. Professional Production http://www.rsc.org/Shop/books/Molecules_of_Murder_Book_Launch.asp

60. Customer / Author-submitted content http://www.rsc.org/Publishing/ChemScience/Volume/2009/01/Polymers_strut_stuff_spotlight.asp

61. Random House Three books – make a video http://www. youtube .com/watch?v=C9xzMhPxYpE

62. Video Abstracts Elsevier aim to increase journal visibility – http://www.elsevier.com/wps/find/editorsinfo.editors/editors_update/issue24e Journal of Number Theory http://www.youtube.com/JournalNumberTheory ACS JACS http://pubs.acs.org/JACSbeta/vabstracts/index.html http://www.youtube.com/user/RSCJournals#p/a/u/0/u3yljHLFcdc

63. Business case ROI +100K views on Youtube Cost of giving it a go – free (takes time – but get an enthusiast to do!)

79. What does success look like?

80. Usage Customer Satisfaction Sales Market Knowledge Support Costs Buzz Relationships Referrers Retweets Resolved issues Sales Return Visits Usage Whatever you are aiming for!

82. You don’t need to send people away!

87. ENABLE http://www. compliancebuilding .com/about/publications/social-media-policies/ Have a Social Media Policy! Great Examples here -