2. What stories have you heard that made you laugh,
empathize, cry, or angry?
What makes a good story teller?
How do we integrate story telling in speeches or
conversations?
Are you a good at story telling?
3. WATCH THE VIDEO AND ANSWER THE FOLLOWING
QUESTIONS.
1. Why is Storytelling so powerful?
2. And how do we use it to our
advantage?
3. What is the greatest emotional
investment?
4. What is functional story telling?
5. What are the angel cocktails
mentioned by the speaker? Explain
each of them.
6. What are the devil’s cocktails?
7. In whatever character you build,
what should you create?
4. WHAT IS A NARRATIVE TEXT?
Narrative text is writing that tells a story. It can
be a made-up story (fiction) or one that is based
on real events.
“To narrate” is the verb used to describe the act
of telling a story, so a narrative is the story and
the narrator is the person telling the story
5. TIME AND SPACE ORDER PATTERNS:
NARRATION, PROCESS AND DESCRIPTION
Clear communication between a writer and a reader comes from clear organization. Clear
organization is based on logical connections between ideas. Transitions and patterns of
organization are used to organized and express these logical connections.
Time order, also known as chronological order, presents ideas based on that time I which they
occurred. Time order enables us to tell about and understand an event, a series of actions, or
a process.
Space order tells where something occurs. Space order creates a clear visual image of a
person, place, object, or scene.
Time and space are closely linked in our thinking. Action occurs in both time and space.
6.
7.
8. Write down your stories.
Which of your stories made people LAUGH?
EMPATHIZE?
Pick the story you want correlating to the hormone
that you want and tell it to the person you are talking
to create the desired effect.
PRACTICE
9. ELEMENTS OF NARRATIVE TEXTS
1. Theme
2. Setting
3. Characters
4. Point of view
5. Characterization
6. Dialogue
7. Plot
exposition statement
rising action - conflict
climax
falling action
resolution
10. ELEMENTS
1.Theme
The main idea of a story,
usually expressed as a
generalization. It’s the big
message, the big idea.
2.Setting
The time and place in a
story.
3. Characters
Protagonist-The “good guy” or
hero/heroin in the story who
struggles against the conflict,
usually the main character.
Antagonist –The “bad guy” or
villain in the story that creates
conflict for the protagonist.
11. 4. Characterization - The description of the personalities of the characters in the
story and the way in which an author reveals their personalities.
5. Point of View
First Person –the story is told from the main character’s point of view and uses
the pronouns “I” and “we”.
Second Person -usually for instructions; uses the pronouns “you” and “your”
(the author is speaking to the reader)
Third Person –the story is told from an outside point of view and uses the
pronouns “he” and “she” and “they”.
6. Dialogue - Characters talking using quotation marks.
“May we ask where you’ve been, Miss Everdeen?” Effie asks.
“So where haven’t you been?” Says Haymitch in a bored voice.
12. PLOT
The series of related
events that make up a
story.
1.Exposition
2.Rising Action
3.Climax
4.Falling Action
5.Resolution
13. PLOT
1. Exposition
- The part of the plot that tells
how the story begins.
You learn….
Characters
Setting
Conflict (problem)
Background information
The rest of the story is based on this
information
2. Rising Action
The events in the story that lead
up to the climax.
Readers learn more about the
characters and the conflict.
Each event that happens leads
the reader closer to the climax
of the story.
14. 3. Conflict- A struggle between
an opposing force.
Internal conflict- the character
struggles with his or her own
needs, desires, or emotions.
External conflict- a character
struggles with an outside force
such as another character or
something in nature
Man vs self Man vs man
Man vs nature Man vs society
4. Climax
The point of crisis in the plot.
When the outcome of the conflict
is decided one way or the other. –
the turning point
The event of highest interest or
excitement in the story.
Nothing is the same in the story
after this event because the main
character changes or learns
something that changes
everything.
15. 5. Falling action - The events
that lead to the conclusion
after the climax.
These events are a result of
the changes in, or the
decisions made by, the
main character during the
climax.
Everything in the falling
action leads to the
conclusion of the story
6. Resolution
The part of the plot that
reveals the final
outcome.
The conflicts are solved
and all questions are
answered.
16. WHAT ELSE IS AN ELEMENT?
Voice- the way a piece of writing sounds
Mood- the overall emotion created by a work of poetry or
literature
Tone- the attitude that a writer takes toward the audience,
a subject, or a character
Sensory language/Imagery- writing that appeals to one or
more of the five senses
17. PRACTICE: WATCH THE VIDEO AND MAKE A DIAGRAM
SHOWING THE ELEMENTS OF NARRATION LISTED
BELOW.
Elements of Narration
1. Theme
2. Setting
3. Characters
4. Point of view
5. Characterization
6. Dialogue
7. Plot
21. ELEMENTS OF NARRATION
1. Theme
If you have great people in your life, no matter how broken you’ve become, they can piece you
back together.
2. Setting
Arrested in high school (down times)
3. Characters – mom, dad, dad’s friend, wife
4. Point of view – First person. Simply narrating his own story.
5. Characterization – dramatic mom, cool dad, very cool and positive uncle, wife with unconditional
love.
6. Dialogue – E.g. “I see something in you, but I don’t know what that is.”
7. Plot – From high school arrest, to meeting his cool dad’s friend, realizing he likes public
speaking, became a teacher, got married, and became a public speaker.
22. THE REASONS STORIES FASCINATE AUDIENCES
1.Immerse your audience in a story.
2.Tell a personal story.
3.Create Suspense
4.Bring characters to life
5.Show. Don’t tell.
6.Build up to S.T.A.R. moment.
7.End with a positive takeaway.
“A successful talk is a little miracle—people see the world differently
afterward.”
-TED curator Chris Anderson
23. HOW AND WHEN TO USE NARRATIVE
Whatever the purpose of your speech, you're going to need a way to support your
statements to prove their accuracy, but a good speech also makes its points interesting and
memorable.
The most common forms of support are facts, statistics, testimony, narrative, examples, and
comparisons. In this unit, we are going to address narrative .
The Narrative
Narrative takes the form of a story.
Presenters use narratives to support a point that was already made or to introduce a point
that will soon be made.
Narratives can be combined with facts or statistics to make them even more compelling.
25. 1: EVOKE IN THE MINDS OF YOUR
AUDIENCE
Aim to create an image or stimulate the senses in some keyway.
Really effective storytelling allows the audience to put
themselves into a situation that you’re describing.
If they can’t see it or touch it or taste it, then your story won’t be
as effective because they won’t be as interactive with the
information you’re providing them with.
Think of it as showing the audience versus telling.
You could say “He wasn’t a very nice man.”
Or… you could show them by saying “He stormed out, slammed
the door, and kicked the cat.”
“Show” the audience and they'll fill in the rest of the details from
their own life experience.
26. 2. SPEAK FROM WITHIN THE
EXPERIENCE.
Let’s say you’re talking about a dramatic experience you had
travelling in India.
You wouldn’t LEARN those lines. You wouldn’t need to.
You would hop into your jeep, heart
pounding, fumbling with your keys, palms
sweating as a tiger tries to attack you and
your trusty jeep just simply doesn’t want to
start.
As you tell your story you bring your audience with you on
your trip… experiencing the three dimensions together as if
they were just happening.
27. 3: START WITH THE END IN MIND.
Great storytelling has a purpose.
It’s not just telling stories for the stories sake, it has an end point
that means something for the audience.
Don’t just tell a story because you think it’s fascinating for
yourself, always ask yourself “What is it that I want my audience
to get out of this story by the end of it?”
Work your way to the end point of your story from its very
beginning.
29. 1. MONOMYTH – THE HERO’S JOURNEY
In this structure a hero goes on a challenging and adventurous
journey– moves from certainty to uncertainty– and returns home with
newly found wisdom.
Why does it work?
It engages the audience by accessing their imagination and
making them a part of the journey
Demonstrates the benefits of risk-taking behaviour
Evokes a sense of empathy in them
Deciphers the importance of learning new lessons and gaining
wisdom
Finally, your audience sees the value of your product or service
30. 2. RAGS TO RICHES
Rags to Riches is a story structure that is
built on the basis of how a person from an
oppressive and poor background–
struggles– attains wealth and status.
Why is it beneficial?
It provides a sense of hope
It is relatable, as all of us have faced
difficulties
31. 3. THE MOUNTAIN
It follows the shape of a mountain, meaning it works linearly
and allows you to build tension as you head towards the
climax at the peak of your talk – i.e. the top of the mountain –
before then relieving the tension and coming to an end.
It is somewhat similar to the Monomyth technique; however,
the only difference is that the ending has a bit more freedom.
For instance, after the climatic challenge, it is not necessary to
have a happy ending.
Why is it impactful?
Emphasizes on how you overcame challenges
Builds suspense that keeps the audience curious
Provides satisfying conclusions to make your audience take a
desirable action
32. 4. NESTED LOOPS
Nested Loops is a classic way to make stories more
hypnotic.
Psychologists believe that people remember interrupted
tasks better than the complete ones.
In this framework, you don’t finish any of these
narratives, by breaking the end and starting the next
story. Once you’ve given the gist of all the narratives,
you start to close your loops in the reverse order- i.e. the
last story is finished first.
Why does it work?
Portrays how you obtained your wisdom/knowledge
through various interactions
Explains how you arrived at a conclusion or inspired to
achieve something
33. 5. SPARKLINES
Sparklines technique shuttles between hope and reality,
where you and your brand promises to bridge the gap
between the ideal and contemporary situations.
Basically, you provide a ray of hope towards all the
problems that we have in our society, personal lives and
businesses. The presenter makes an emotional appeal,
fueling a desire for change in the audience.
Example- Martin Luther King’s speech, “I have a dream” is
very famous as he visualizes a society without racism and
intolerance.
How does it help?
Emotional appeal is a secret weapon to getting into the
hearts and minds of your audience and it works the best
Evokes a sense of hope for a better tomorrow
Prompts an action
34. 6. IN MEDIAS RES (INTO THE MIDDLE OF THINGS)
As the name suggests, you begin your narrative in the heat of the
action rather than starting from the beginning.
The Odyssey is the best example of this structure, as it starts with
most of Odysseus’ journey already finished. The story up to that
point is then told through flashbacks as we learn about the
fantastic characters he met along the way.
Why is it impactful?
It is attention grabbing because you start your story with the
most fundamental part
Suspense adds onto keeping the audience hooked
This Photo by Unknown Author is licensed under CC BY-NC-ND
This Photo by Unknown Author is licensed under CC BY-SA-NC
35. 7. FALSE START
You start with a false/predictable story and then
unexpectedly reveal something before starting the
story with an altered perspective.
You try to lure your audience by an untrue story and
then ball them over by turning the tables. This
technique is used best to describe a failure– how you
dealt with it, your learning experience, etc.
Benefits
It relates to the audience when you talk about failure
Displays problem solving
36. 8. PETAL STRUCTURE
Just like a flower that has a lot of petals, this
framework consists of a lot of speakers around
one concept/message.
It is useful to connect unconnected stories that
relate back to the same message. The petals
(people) can overlap, but each of them need to
complete their respective narratives.
Why does it work?
Provides a lot of narratives and emotional appeal
around the same message
The audience comprehends the importance of
your message via a series of stories
37. 9. CONVERGING IDEAS
You use this technique when you want to tell your
audience a story of how several branches of
thoughts came together in a single idea. It is a
wonderful tool to show your audience how great
minds came together and solved a problem.
It is somewhat similar to the Nested Loops
structure; however, instead of framing one story
with complementary stories, it can show how
several equal stories come to a single strong
conclusion.
Why does it work?
Demonstrates how development occurred
Showing how symbiotic relationships have formed
Explains how to deal with problems
38. KEYS TO GREAT STORYTELLING (TEDTALKS)
1. Be vulnerable to make yourself relatable. (The Power of Vulnerability, Brene Brown)
https://www.youtube.com/results?search_query=The+Power+of++Vulnerability%2C+Brene+Brow
n
2. Give well known examples to illustrate your point. (How Great Leaders Inspire Action, Simon
Sinek) https://www.youtube.com/watch?v=qp0HIF3SfI4
3. Answer your audience’s questions with anecdotes. (The Game that Can Give You 10 More
Years of Life, Jane McGonigal) https://www.youtube.com/watch?v=lfBpsV1Hwqs&t=1s
4. Reinforce your narrative with a visual story. (This is what happens when you reply to spam
email, James Veitch )
5. Hold something back to draw your audience in. (The Clues to a Great Story, Andrew Stanton}
https://www.youtube.com/watch?v=KxDwieKpawg
39. KEYS TO GREAT STORYTELLING (TEDTALKS) CON’T
6. Focus your theme with props. (The Mystery Box, JJ Abrams) https://www.youtube.com/watch?v=KKs-
sTZLPKs
7. Make your brand story personal. (Theranos CEO at TEDMED 2014, Elizabeth Holmes)
https://www.youtube.com/watch?v=ho8geEtCYjw&t=1s
8. Master writing to master speaking. (Inside the Mind of a Master Procrastinator, Tim Urban)
https://www.youtube.com/watch?v=arj7oStGLkU
9. Break the ice with an amusing personal story. (The Happy Secret to Better Work, Shawn Achor)
https://www.youtube.com/watch?v=fLJsdqxnZb0]
10. Compare what is to what could be. (The Power of Introverts, Susan Cain)
https://www.youtube.com/watch?v=c0KYU2j0TM4
11. Uncover the interesting through research. (Your Elusive Creative Genius, Elizabeth Gilbert)
https://www.youtube.com/watch?v=86x-u-tz0MA
40. WEEK 2 ASSIGNMENT
Record a TWO-minute Inspirational story telling embedding any of the topics below. Select ANY of the 9 story
approaches. Use narratives or story telling in developing your speech. Use TIME/SPACE order signal words and
the Elements of Narration. Your response to this task weighs 80% and your comments to other posts weigh 20%.
BE CREATIVE!
1. Relationship
2. Sexuality
3. Travel
4. Personal Growth
5. Online Learning
6. Language Learning
7. University Life
8. COVID-19
9. Others
Due: Sunday, 11:59 p.m. Comment to THREE other posts.
Notas do Editor
What make speakers engaging? Interesting? Catch and maintain attention? – STORY TELING
Example:
When you ask for a favor, do you usually begin with a story?
When you explain an abstract concept, do you use a story?
When we end a speech, we can use a story.
1. Telling stories is one of the most powerful means that leaders have to influence, teach, and inspire. What makes storytelling so effective for learning? For starters, storytelling forges connections among people, and between people and ideas. Stories convey the culture, history, and values that unite people.
2. To PERSUADE -- The more emotionally invested you are in anything in your life, the less critical and the less objectively observant you become.
The greatest emotional investment is FALLING IN LOVE.
3. Functional Story telling - When you are talking to people, you can control whether your story has the effect of an “angel's cocktail” or a “devil's cocktail.” This is known as functional storytelling,
4. Angels cocktail – Dopamine, Oxytocin, Endorphin o Dopamine ♣ Focus, motivation, memory ♣ Build suspense, launch a cliff hanger, cycle of waiting and expecting o Oxytocin ♣ Generosity, Trusting, Bonding ♣ Create empathy for whatever character you build o Endorphin ♣ Make people laugh •
5. Devil’s Cocktail - Cortisol, Adrenaline o High concentration of these leads to Intolerance, irritability, Uncreative, Critical, Memory Impairment, Bad decisions •
Write down your stories o Index your stories – which of your stories made people LAUGH? EMPATHIZE?
Pick the story you want correlating to the hormone that you want and tell it to the person you are talking to to create the desired effect.
Thai news organizations are developing innovative cross-media news strategies and several of these strategies revolve around social media, which are fast becoming a hub for repurposing and extending traditional content.
his paper reports on an empirical study conducted by using in-depth interviews with journalists from the social-media teams of three news organizations in Thailand – PPTV HD36, Nation Multimedia Group and Thairath – to analyse storytelling strategies.
The key finding shows that cross-media content can extend news coverage to different aspects of a story, to inform and explain issues, and engaging audiences.
This study suggests the objective use and design of content by dividing it into four types, based on functions: repurposing, engaging, cross-promoting and extending exclusive content to new-media platforms, so that it is designed with narrative styles that will carry a story across multiple platforms while ensuring that the different aspects and presentations remain connected to the main issue. A clear understanding of the function to be served by content can help newsrooms to plan suitable narrative styles and the sequence in which long-tail journalism is distributed across platforms to ensure that the quality of journalism is upheld in respect of providing a well-rounded coverage of diverse issues.
https://www.tandfonline.com/doi/abs/10.1080/17512786.2018.1507683
With basic words and slides with large, graphic images, Richard weaves a captivating tale of how he invented a system of lights that was able to protect his family’s livestock from lion attacks.
The reason this presentation was so successful was that every word and image presented helped to create a clear mental picture of the problem Richard and his family faced.
Also, it clearly followed a golden rule of presentation-giving which is to use visuals that supplement your story rather than repeat what has already been said.
Another way to immerse the audience in your story is to provide sensory details that will allow them to actually see, hear, feel, and smell the different stimuli in your storyworld.
According to Akash Karia, this will turn the presentation into a mental movie that the audience cannot help but engage in, as is done in this TED talk.
Unlike novels, though, presentations must make use of short but effective descriptions.
Read more at https://visme.co/blog/7-storytelling-techniques-used-by-the-most-inspiring-ted-presenters/#tMd5dOwG57lxjimi.99
Tell a personal story.
Few things are as captivating as a personal story, especially those of triumph over extreme adversity.
In his insightful book The Seven Basic Plots, author Christopher Booker finds that there are seven basic story plots that have universal appeal. These include the story of the hero defeating a monster, the rags-to-riches tale, the quest for a treasure, and the voyage of a hero who comes back a changed person.
These plots are clearly seen in some of the most popular and moving presentations ever given. Take, for example, this gripping and harrowing tale of a woman’s escape from her home land of North Korea. Or this woman’s equally powerful story of domestic violence and how she found the courage to leave her abusive spouse
Read more at https://visme.co/blog/7-storytelling-techniques-used-by-the-most-inspiring-ted-presenters/#tMd5dOwG57lxjimi.99
Create suspense.
Those who love to watch movies or read books know that a good story always has to have a conflict and a plot. These two elements are what make a good presentation into a roller coaster ride that keeps listeners/viewers at the edge of their seats, asking themselves, “What will happen next?”
There are several devices that can increase the level of suspense of your story. One way is to tell a story chronologically and build up to a climactic conclusion, as is done here in this story about a woman who was born without fibula bones and grew up to be an accomplished athlete, actress and model.
Another way is to plop the viewer/listener right in the middle of action and then go backwards in time to reveal how all of this occurred.
A good example of this is Zak Ibrahim’s story, which begins with the revelation that his father was involved in the World Trade Center bombing. He then goes back in time to tell events from his childhood and how he grew up to choose a different path from his father’s.
Read more at https://visme.co/blog/7-storytelling-techniques-used-by-the-most-inspiring-ted-presenters/#tMd5dOwG57lxjimi.99
4 Bring characters to life.
Characters are at the heart of any story. Their fortunes and misfortunes are what make people want to laugh, cry or rejoice.
The most successful stories, I found, were those that created three-dimensional characters who were easy to identify and, at the same time, had an uncommon characteristic.
In order to do this, you must provide enough detail to bring the character to life in the minds of those in the audience.
For example, master storyteller Malcolm Gladwell creates a vivid picture of Howard in this presentation by describing his physical appearance and mentioning his hobbies and obsessions.
Read more at https://visme.co/blog/7-storytelling-techniques-used-by-the-most-inspiring-ted-presenters/#tMd5dOwG57lxjimi.99
Show. Don’t tell.
Instead of telling your audience about a certain event in a story, try showing them by transporting them to a scene.
For example, in the introduction to this article, I could have simply told you that I had an introverted classmate who one day wowed the whole class with an awesome presentation. This, however, would not have had the same effect as using descriptions of setting and conversations to take you to the middle of a scene.
So, whenever you deliver a story, try scene-by-scene construction of events and use dialogue instead of narration, as seen in this presentation which won the 2014 World Championship of Public Speaking.
Read more at https://visme.co/blog/7-storytelling-techniques-used-by-the-most-inspiring-ted-presenters/#tMd5dOwG57lxjimi.99
https://www.gingerleadershipcomms.com/article/3-storytelling-secrets-for-public-speaking
Stories don't work when the audience can't visualise what a speaker is talking about. We get lost if things are too dry or abstract.
Good storytelling looks less towards factual information such as what and when and how and more towards sensory information. One little detail that just seems to bring things alive, something that helps to see the color or the smell or the temperature of the situation.
When you’re telling your story, try not to speak from OUTSIDE the experience using memorized words. Speak from within the experience, using personal perspective to help the audience feel, see, and hear what YOU feel about your topic.
There’s a very big difference (and the audience can always tell) from reliving your experience and reading from a script. Sharing your story from a multi-dimensional angle means that as you tell it… you can go into any little side detail at any given moment. The audience can see think and feel what you’re feeling because it’s YOUR story, your perception, your senses that are being shared.
Public speaking has become an integral part of our professional life, as it is a great way to speak directly to your target audience and perhaps push your business ideas and make valuable personal connections.
Storytelling is the focal point of any successful speech or presentation. In contrast, most of the sales presentations and pitches fail due to their lack of ability to narrate a story, as you are unable to break down the wall between you and your audience and get them to care and invest in your message.
But why is storytelling so important?
Well, we all love listening to stories, as our brains have an embedded need for narrative, whether it’s schemas, scripts, or metaphors. In short, stories are how we think and make sense of the world around us, and this extends to business concepts as well.
This hidden power of storytelling can influence the way we make decisions and persuade others of our ideas. While delivering a speech, stories are the most effective way of organizing information, as it is a powerful form of communication that translates ideas and moves people to action.
https://franticallyspeaking.com/storytelling-for-speeches-or-presentations/
1. It is one of the popular forms of story structure. In this structure a hero goes on a challenging and adventurous journey– moves from certainty to uncertainty– and returns home with newly found wisdom.
Monomyth can be of great help in the conversion cycle from prospect to purchase because stories are inspiring and it allows you to bring your message alive for your audience.
Japanese yo-yo-er BLACK shares his inspiring story of how he found his passion, wisdom and became a world champion.
Why does it work?
It engages the audience by accessing their imagination and making them a part of the journey
Demonstrates the benefits of risk taking behaviour
Evokes a sense of empathy in them
Deciphers the importance of learning new lessons and gaining wisdom
Finally, your audience sees the value of your product or service
We all love listening to success stories, especially when the protagonist has struggled from the depth of despair.
Imagine climbing a mountain, you will know you can never walk straight up the mountain and usually have to traverse lots of smaller ascends and descends. Just as you “climb up the mountain” in your talk, you show your audience how you faced challenges and overcame them, all the while building up to your climatic challenge at the top of your mountain.
To understand this better, it follows the shape of a mountain, meaning it works linearly and allows you to build tension as you head towards the climax at the peak of your talk – i.e. the top of the mountain – before then relieving the tension and coming to an end.
Basically, you launch your story right into the action–providing the snippets of how you got there. This works because you take your audience to the most titillating part which makes them inquisitive to know how you got there.
You can use this framework to describe the convergence of different ideas to form a single product or idea. It is an effective way to show the emergence of a product from the scratch.
Final Words
Narrative technique should be chosen in order to deliver your main message and influence the audience. You need to develop the most appropriate technique to surprise your audience, make it easier to follow the flow, and reveal your message in a stronger way.
The impact and superiority of telling stories can hardly be overstated. With the new ability to skip advertisements, unsubscribe emails, your brand’s content remains the sole way to connect with your customers and build a long-lasting relationship. It is only when individuals know your brand, can entrust you with their loyalty.
For your next presentation, try one of these techniques to approach raw information and define a basic structure to communicate it in an effective and memorable way.
https://franticallyspeaking.com/storytelling-for-speeches-or-presentations/
Brown doesn’t tell us about her research, she tells us how she gathers it in her manilla envelopes, and she tells us about how her research led to a personal breakdown and therapy. By being vulnerable with her audience, she unpacks the topic of vulnerability and allows us to empathize and connect with her. “Am I the only one to struggle with vulnerability? No.”
Drawing from real life, particularly well-known historical figures can add weight to your story.
Use narrative to earn trust by tackling your audience’s questions and concerns.
Use photos or graphics to strengthen your argument on stage. Bookending them like Veitch does here is a great way of opening and closing your narrative.
5. Tell your audience what you’re going to tell them as a hook to draw them in. Use timing carefully to satisfy their curiosity.
https://www.nicelysaid.net/11-secrets-of-great-storytelling-speech/
6. Use props as a visual metaphor to focus you and your audience on your topic.
7. We want to follow leaders that share a universal story or relatable reason for starting their business. Be careful not to become so convincing at telling your brand story that you swindle investors out of millions with nothing to show for it.
8. Storytelling speech doesn’t have to be serious. Urban’s names for relatable traits are imaginative and entertaining. In making us laugh, we listen more earnestly.
9. By sharing a funny personal anecdote as a hook, Achor draws the audience in. When he delivers his key message, they’re interested and engaged
10. Contrast the ordinary world to a new improved world to persuade your audience to make a change.
11. Once you’ve asked yourself, “what if,” spend time researching examples that substantiate your argument.
https://www.nicelysaid.net/11-secrets-of-great-storytelling-speech/