1. Panel Discussion: The Role of Technology in Increasing
Operational Efficiency and Reducing Operating Costs
Moderator by: Dr John McCarthy, Cyber Research Fellow, Cranfield University UK Defence
Academy & Vice President of Cyber Security, ServiceTec Global Services
Panellists Include:
Antoine Rostworowski, Director, Industry Relations, Aéroports de Montréal (ADM)
Dr Dominic Walker, Product Manager, Northrop Grumman Airport Systems
Dominic Nessi, Deputy Director & Chief Information Officer, Los Angeles World Airports
(LAWA)
John Jarrell, Head of Airport IT, Amadeus IT Group
Doug Wilson, Account Manager, Convergint

2. Dom Nessi
Deputy Director/Chief Information Officer
Los Angeles World Airports
AIRPORT IT&T 2013 Copenhagen Airport o Denmark

3. LAX’s New Bradley Terminal
“a personalized air travel
process in which the
traveler has control is
crucial to the enhanced
passenger experience of
the future.”

4. Social Media
Technology
Greater Demand
More Stress
convergence

5. Ticketing
Common Use Kiosks
Baggage Check-in
Flight Information Display
Boarding gates
Information kiosks
Traditional
Airport Systems

6. Hi-speed networks
Wi-Fi
Cell coverage
Mobile devices
Infrastructure
Systems

7. Near-field communication
Digital activation
Wallet on a phone
Device tracking
Augmented reality
Internet of Everything (IoE)
Digital Kitchen
New
Technologies

8. Blending the traditional
passenger systems with
new technology
Improving the experience
by reducing stress
Reducing stress
by putting the
passenger
more in control
Integrating the
passenger
experience with
the
systems

9. Interactivity between
the passenger and the
systems
Remove the one
direction approach to
passenger information
Moment Factory
The LAX Approach

10. Building new alliances
between:
 Airport
 Airlines
 Advertising/Media
operator
 Concessionaires
 Wi-Fi and communication
providers
The LAX Approach

11. Wi-Fi – robust bandwidth
Plentiful electrical
outlets
Strong cell coverage
Ample telecom closets
and data connection
Fiber, fiber and more
fiber
Infrastructure
needed

12. Interactive
media features
at
LAX
Putting the control in
the passengers hands
and giving them an
experience to
remember
Moment Factory

13. Branding the Most Misunderstood
City in the World
By Digital Kitchen
 Travelers don’t seek spectacles from
facilities but are very open to surprise and
delight
 Visions created in Barcelona, Bangkok and
Seoul
 Travelers observe the world not in discrete
scenes but in surreal remixes of
experiences, memories and poetic personal
interpretations
 The BUILDING IS THE BRAND
The LAX Approach

14. Branding the Most Misunderstood
City in the World
By Digital Kitchen
 With the multi-screen storyboard feature,
several scenes can play out at once in nonlinear form, creating a dream-like
experience that captures the magic and
memory of world travel
The LAX Approach

15. Branding the Most Misunderstood
City in the World
By Digital Kitchen
 The Destination Board features custom
animated brand sequences for each
destination city and generative art created
from real flight data using our SITA AODB
The LAX Approach

16. By Digital Kitchen

17. • Blending flight information with the terminal journey
• Integrating flight information, concessions, traversing
security
• Increasing passenger convenience and shopping and
dining opportunities
• Adding value to the passenger experience
Moment Factory

18. •
•
•
•
Traversing customs from the Aircraft to the custom hall
Monitoring cell device movement through Wi-Fi
Using Video Analytics to find bottlenecks
Managing flow through use of flight information and
passenger counts
• Provides wait times to passengers

19. Concessions
•
•
•
•
•
Efficient routing of foot traffic
Coupons and sales sent to mobile devices
Immediate purchasing through digital wallet
Automatic shipping to home or destination
Connected to mobile devices

20. Dining
•
•
•
•
•
Efficient routing of foot traffic
Coupons and sales sent to mobile devices
Ordering in advance
To go packaged for the trip
Connected to mobile devices

21. Moment Factory
Digital Kitchen

22. The LAWA Process – Moment Factory

23.  FIDS on your mobile
device – no worrying
about getting the
correct information
 Personal way-finding
plus wait times
 Enhanced location
features for dining and
shopping
 Communication from
curbside to boarding for
personal and business
use
and
 Taking the content with
you
Digital Kitchen
The
future
…is now

24. Custom airport app







Flight information
Download media and art content
Wayfinding
Linked to Airline loyalty programs
Linked to airport loyalty programs
Wait times in security
Concession location
 Coupons
 Paying
 Delivery options
 Dining locations
 Ordering
 Paying
 Delivery options
 Ticketing
 Baggage Information
The
mobile device

25. Digital Kitchen
From welcoming the passenger…

26. Moment Factory
… adding to their relaxation while waiting …

27. Moment Factory
… through the journey down the concourse …

28. … to saying Good-Bye
Digital Kitchen

30. Questions

31. Thank
You
THE IEMS TEAM:

33. Moment Factory