Where will you be presenting?How much time do you have?How many people?
What are they like and why are they here?What is their level of knowledge?What’s in it for them?What do you want them to do and how might they resist?
Succinct (one or two sentences)Actionable (define the outcome, not the process)Achievable (in the time you have)Measurable
This is what will take your audience from A to BBrainstorm with sticky-notesResearch, facts, figures, data, examples, anecdotes, analogies, demonstrations
Filter the ideas that will best achieve your objectiveAppeal to the head and the heartChoose an appropriate three step patternCategorical, Numerical, Historical, Sales, Chronological, Problem/Solution
Motivate your audience to listen to you. Statistic, anecdote, rhetorical question, demo, quoteLink close to openingCall the audience to actionPlace close after Q&A session
As little as possible, as much as necessaryCreate slides that reinforce your message, not repeat itHighlight meaningHandouts are differentBullets killUse quality images
Ensure you verbalise your presentation. Aim for three timesPractise in an environment similar to where you’ll be presenting
Streamline your presentation as necessaryEnsure you have effective summaries and linking statementsFinalise your notes or cards
For high stakes presentationsRole play potential questions