1. Why Use
Strategic Planning?
By
Russell J White

2. Why use a
Strategic Plan?
• Businesses using strategic plans are:
• 12% more profitable
• In better control over costs
• Seeing increased foresight on consumer
trends
• Experiencing improved operational
performance
• Benefiting from a sense of shared
purpose
• Realizing an increase in revenue
McKinsey & Company Survey
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3. Strategic Planning Answers
Four Questions

4. What is Strategic Planning?
Where are
we going?
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5. What is Strategic Planning?
How are we going to get there?
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6. What is strategic planning?
When do we want to get there?
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7. What is strategic planning?
How do we know when we get there?
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8. How Does the Strategic Planning Process
Answer These Four Questions?
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9. Where Are We Going?
Niche – What
is our USP?
To be
exceptional,
you have to
be the
exception.
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10. Where Are We Going?
Market – Local? National? Global?
College? Business? City?
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11. Where are We Going?
Level of Risk –
Where is your chicken point?
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12. Where Are We Going?
Aggressiveness – How growth oriented are we?
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13. Where Are We Going?
Growth – What kind, how fast?
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14. Where Are We Going?
Marketing –
Traditional? Social?
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15. Where Are We Going?
Leadership – Control? Involvement?

16. Where Are We Going?
Accountability

17. Where Are We Going?
Consistency – Product, marketing, image
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18. Components of the
Strategic Plan

19. Internal Focus
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20. A Few of the Areas Addressed
with Internal Focus
• Where are we
now?
• Sacred cows
• Customer issues
• Financial issues
• Competition issues
• Marketing issues
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21. External Focus
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22. A Few of the Areas Addressed
with External Focus
• Competitor analysis
• Monitor the social buzz
• Shifts in the landscape
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23. Critical Measurements

25. Break Down
Revenue Generation
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26. Strategies for Success
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29. You will
need a
strategic
planning
sherpa
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30. Or you could
hire these guys
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31. 803-831-7600
Russell@RussellWhite.com
RussellWhite.com
Russell J. White, president of
Pinnacle Solutions, is the
leading authority on finding
the Agile Advantage. He is an
author, consultant,
international speaker on
successfully managing the
speed of change in the new
economy.