SlideShare uma empresa Scribd logo
1 de 26
Culture
By
Dr Utpal Sharma
Demonstrator
Deptt. Of Community Medicine, FAAMCH
Introduction
Culture is one of the most important concepts in social sciences.
In sociological usage, culture specifically refers to social structure and
ideas that give meaning to human social structure………
…………while society refers to social structure apart
from underlying values and ideas.
They are inseparable…….it is important to distinguish between the
related concepts of culture and society.
Sometimes the concepts are used synonymously to mean all learned
habits the total ways of life of a social group, or a group’s social heritage.
Although culture and society are closely related concepts that can never
be wholly separated.
Simplified….
Culture comes from the Latin word "colere",meaning
to build on, to cultivate, to foster.
Culture is a set of accepted behaviour patterns, values,
assumptions, and shared common experiences.
Culture defines social structure, decision making practices,
and communication styles.
Culture….. meaning
 Culture refers to the beliefs, values, behavior and material objects
that, together, form a people's way of life.
 Culture determines how we view the world around us
 Culture includes the traditions we inherit and pass on to the next
generation
 Culture: totality of our shared language, knowledge, material
objects, and behavior
Understanding culture…
Culture is a unique possession of man…….
………………every man is born into a society is
the same as saying that “every man is born into a culture.
Every man can be regarded as a representative of this culture.
Culture is the unique quality of man which separates him from the lower animals.
Culture can be said to include all the human phenomena in a society……
…………including all learned behaviour.
Culture is a very board term that includes…..
 our ways of life and modes of behaviour,
 our philosophies and ethics,
 our morals and manners,
 our customs and tradition,
 our religious, political, economic and other types of activities.
Structure of culture
Trait
Smallest unit of culture is “Cultural Trait” e.g Shaking hands etc
Complexes
Traits combine to form “Cultural Complexes” e.g. Dance group consists of
dancers, choreographers, production house, manager, audience etc.
Pattern
Cultural Complexes combines to form Cultural Pattern e.g. industrial township
has a way of life different from agricultural society
Cultural Institutions
An institution is a series of complexes and patterns centering around a
configuration of needs. e.g.: Family: match making complex, wedding pattern,
child rearing pattern, husband-wife relation pattern, etc.
Culture and Society
 Society: the structure of relationships within which culture is
created and shared through regularized patterns of social interaction…….
 Society provides the context within which our relationships with the
external world develop
 How we structure society constrains the kind of culture we construct
 Cultural preferences vary across societies
Functions of culture
Culture defines situation
Culture conditions and determines what we eat, and drink what we
wear, where to laugh, weep sleep to make friends with, what work we
do, what to worship etc.
Culture is the treasury of knowledge
Culture provides knowledge which is important for the physical, social
and intellectual existence of man.
Culture preserves knowledge and helps its transmission from
generation to generation through its element that is language.
Language helps not only the transmission of knowledge but also its
preservation, accumulation and diffusion.
Cont…
Culture provides behavior patterns
Culture assigns goals and provides means for achieving them. It rewards
his noble ones and punishes the immoral ones.
Culture not only controls but also liberates human, energy and activities.
Culture defines attitudes, values and goals
Culture conditions our attitudes towards various issues such as religion,
morality, science, family planning, prostitution, and so on.
Our values concerning private property, fundamental rights, being
respectful and obedient to elders and teachers being patriotic, loyal etc.
are influenced by our culture.
Cont….
Culture models personality
Culture prepares man for group life and provides him the design of living.
It is not possible to develop human qualities viz. personalities in the absence of a
cultural environment.
It is culture that provides opportunities for the development of personality and
sets limits on its growth
Culture decides our career
Culture sets limitations on our choice to select different careers.
Individual is exposed to and molded by the culture of the group into which he is
born.
Every individual is unique in any culture…… but the culture provides not only for
“universals” but also for “alternatives”.
The uniqueness may be based on individual differences in ability, aptitude and
learning.
Characteristics of culture
Culture is shared and acquired with birth……and it is transmitted from one
generation to the next.
Culture is basically a blueprint for living in a particular society.
Culture is learnt
It is not an inborn tendency but learnt socially by man.
Unlearned behavior such as closing the eyes while sleeping, the eye blinking
reflex and so on, are purely physiological and not cultural.
E.g. Shaking hands or saying “namaskar” or “thanks” on the other hand, are
cultural.
Culture is social
Culture does not exist in isolation neither is an individual phenomenon.
It is a product of society and originates and develops through social interactions.
No man can acquire culture without association with other human beings.
It is the culture which helps man to develop human qualities in a human
environment.
Cont…
Culture is shared
Culture in the sociological sense, is something shared.
It is not something that an individual alone can possess e.g. customs, traditions,
beliefs, ideas, values, morals etc. are all shared by people of a group or society.
Culture is something adopted, used, believed, practiced or possessed by more
than one person. It depends upon group life for its existence.
Culture is transmissive
Culture is transmitted not through genes but by means of language through
generations.
Language in its different forms like reading and writing is the main vehicle of
culture.
But language itself is a part a culture. Once language is acquired, transmission of
culture may take place by imitation as well as by instruction.
Cont…
Culture is continuous and cumulative
Culture is a “growing whole” which includes in itself…..
…….Achievements of the past and…..
…….The present and……
…….Makes provision for the future achievements of mankind
Culture is consistent and integrated
Culture has a tendency to be consistent and are interconnected.
Culture is dynamic and adaptive
Culture is subjected to slow but constant changes.
Change and growth are latent in culture……culture is therefore dynamic.
Culture is responsive to the changing conditions of the physical world…….
adaptive nature.
Cont…
Culture is gratifying
Culture provides proper opportunities and prescribes means for the
satisfaction of our needs and desires.
These needs may be biological or social in nature.
Culture determines and guides the varied activities of man
Culture varies from society to society
Culture of every society is unique to itself ……..they are not uniform.
Culture elements such as customs, traditions, morals, ideas, values,
ideologies etc, are not uniform everywhere.
No culture ever remains constant it varies from time to time also.
Types of culture
Material Culture
 Refers to the physical objects and resources people use to define their culture.
 These include homes, neighborhoods, cities, schools, churches, temples, mosques,
offices, factories and plants, products stores etc.
Physical aspects of a culture help to define its members' behaviors and perceptions.
Non Material Culture
Includes creations and abstract ideas that are not embodied in physical objects.
Intangible products created and shared between the members of a culture over time
E.g. Social roles, rules, ethics, and beliefs
Crucial guides for members of a culture to use to know how to behave in their society
and interpret the world.
Components of Culture
Symbols and Language
Symbols are acts e.g. gestures or objects e.g flag that have come to be socially
accepted as standing for some particular thing
Language is the most important form of symbol
Language is the chief vehicle by which people communicate ideas, information,
attitudes and emotions
To the human mind, symbols are cultural representations of reality.
 Gun in the hands of policeman…….Protection
 Gun in the hands of civilian…..crime
Every culture has its own set of symbols associated with different experiences
and perceptions.
Symbols occur in different forms: verbal or nonverbal, written or unwritten.
Cont…
Values
These are ideas about what is “right” and what is “wrong”
They are standards that people use to decide what is desirable, good, and
beautiful and that serve as broad guidelines for social living.
Values differs from society to society as every social order chooses what
to be valued and what not
E.g. our value system gives more importance to religion, concern for
others etc. while in western world success, achievements are given more
importance
Cont….
Norms
These are social rules which dictates correct and appropriate
behavior in the society
Norms tells us what we MUST do and what we MUST NOT do
Norms are enforced with sanctions i.e. Reward or
Punishments that encourage conformity to cultural norms.
Societal sanctions are ranked by severity…..
Cont…
Folkways
Customary ways of behavior
Habits (Although is a personal matter) those are common to group
Related with day to day way of behavior, not related to moral values
They are socially approved but vary society to society
Followed automatically and spontaneously
If violated person is ridiculed, laughed upon boycotted (if violation is
repeated)
E.g. way of greetings, way of dressing for an occasion, standing, sitting
etc
Cont…
Mores
Standards of behavior which influences the moral conduct of
the people conformity to mass
Associated with moral vales and is more vital (security) of society than
folkways
Society considers compliance with mores more important for its welfare
and maintenance of order
The reaction to violation is stronger compared to folkways
Negative mores (not to be done) are called taboos
More closely associated with law e.g. stealing is a taboo as well as crime
Folkways and norms
Folkways Mores
Customary ways of behavior Socially accepted behavior that involves moral values
Should be followed Must be followed
Useful for day to day living Essential for social welfare
Folkways changes more rapidly More deep rooted and change less rapidly
Followed spontaneously Mores are more vigorously enforced
Followed not out of fear Followed or avoided (taboo) out of fear
Sanction on violations are lenient Sanctions on violation are more strong/ strict
Vary from society to society e.g. ways of
greeting differs in Hindus and Muslims
Being related to moral values, mores shows less variation
between societies e.g. stealing is prohibited in all societies
Less likely to be converted into law Mores often forms basis of laws e.g. Dowry act
Example ways of greetings, eating dressing Examples Stealing, eve teasing, incest, rape etc.
Role or functions of culture
Culture makes a Human being out of a biological organism
Culture provides us guidelines for day to day living
Culture provides us a configuration of DO’s and DON’Ts
Culture ensures stable social order
Few important terms…..
Cultural variability
Culture is not uniform, but varies from regions to region. This is called
cultural variability
Cultural universality
Some aspect of culture are universal e.g. family as basic unit of society is
present in all cultures
Counter culture
It is subculture that tries to oppose or reject many aspect of dominant
culture e.g. Hippy culture
Cont…
In each culture, we have subcultures e.g. youth culture, working group
culture
Acculturation means cultural contact
When there is contact between people of different cultures a diffusion of
cultures occurs in both ways
Promoters of cultural contact are:
Transport and communication
Trade and commerce
Tourism, media and education
Propagation of religion
Subculture
Acculturation
Thank you

Mais conteúdo relacionado

Semelhante a culture-180925070656.pptx

Philippine culture
Philippine culturePhilippine culture
Philippine culture
Shee Luh
 
sociology- nature, types, evolution, information
sociology- nature, types, evolution, informationsociology- nature, types, evolution, information
sociology- nature, types, evolution, information
JosnaJoseph30
 
presentationonculture-140713063334-phpapp02.pdf
presentationonculture-140713063334-phpapp02.pdfpresentationonculture-140713063334-phpapp02.pdf
presentationonculture-140713063334-phpapp02.pdf
ShafaatHussain20
 
Muaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
MuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaMuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
Muaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
Dan Lhery Gregorious
 
UCSPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP
UCSPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPUCSPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP
UCSPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP
wildeleon1
 

Semelhante a culture-180925070656.pptx (20)

Philippine culture
Philippine culturePhilippine culture
Philippine culture
 
sociology- nature, types, evolution, information
sociology- nature, types, evolution, informationsociology- nature, types, evolution, information
sociology- nature, types, evolution, information
 
What is Culture?
What is Culture?What is Culture?
What is Culture?
 
Culture, socialization and education
Culture, socialization and educationCulture, socialization and education
Culture, socialization and education
 
Culture
CultureCulture
Culture
 
CULTURE- SOCIOLOGY
CULTURE- SOCIOLOGYCULTURE- SOCIOLOGY
CULTURE- SOCIOLOGY
 
Culture, socialization and education.
Culture, socialization and education.Culture, socialization and education.
Culture, socialization and education.
 
International Business Assignment Sample
International Business Assignment SampleInternational Business Assignment Sample
International Business Assignment Sample
 
Culture.pptx
Culture.pptxCulture.pptx
Culture.pptx
 
CULTURE
CULTURECULTURE
CULTURE
 
presentationonculture-140713063334-phpapp02.pdf
presentationonculture-140713063334-phpapp02.pdfpresentationonculture-140713063334-phpapp02.pdf
presentationonculture-140713063334-phpapp02.pdf
 
Culture
CultureCulture
Culture
 
Lecture 06.culture and types
Lecture 06.culture and typesLecture 06.culture and types
Lecture 06.culture and types
 
Muaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
MuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaMuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
Muaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 
UCSPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP
UCSPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPUCSPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP
UCSPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP
 
1. Culture and Society.ppt
1. Culture and Society.ppt1. Culture and Society.ppt
1. Culture and Society.ppt
 
Culture as social construction
Culture as social constructionCulture as social construction
Culture as social construction
 
Introduction to Social Sciences
Introduction to Social SciencesIntroduction to Social Sciences
Introduction to Social Sciences
 
Culture
Culture Culture
Culture
 
Culture
CultureCulture
Culture
 

Mais de Russel Carilla (14)

WORD STRESS.pptx
WORD STRESS.pptxWORD STRESS.pptx
WORD STRESS.pptx
 
COMMUNICATION.pptx
COMMUNICATION.pptxCOMMUNICATION.pptx
COMMUNICATION.pptx
 
Obtaining, Providing and Disseminating Information.pptx
Obtaining, Providing and Disseminating Information.pptxObtaining, Providing and Disseminating Information.pptx
Obtaining, Providing and Disseminating Information.pptx
 
URL Anatomy.ppt
URL Anatomy.pptURL Anatomy.ppt
URL Anatomy.ppt
 
English Plus Lesson 1.pptx
English Plus Lesson 1.pptxEnglish Plus Lesson 1.pptx
English Plus Lesson 1.pptx
 
THE INTERNET.pptx
THE INTERNET.pptxTHE INTERNET.pptx
THE INTERNET.pptx
 
COT WEEK 24 ppt.pptx
COT WEEK 24 ppt.pptxCOT WEEK 24 ppt.pptx
COT WEEK 24 ppt.pptx
 
The-Teacher-and-the-Learner.pptx
The-Teacher-and-the-Learner.pptxThe-Teacher-and-the-Learner.pptx
The-Teacher-and-the-Learner.pptx
 
English Plus (Word Structural Analysis).pptx
English Plus (Word Structural Analysis).pptxEnglish Plus (Word Structural Analysis).pptx
English Plus (Word Structural Analysis).pptx
 
VIEWING THE IMAGE.pptx
VIEWING THE IMAGE.pptxVIEWING THE IMAGE.pptx
VIEWING THE IMAGE.pptx
 
12628449.ppt
12628449.ppt12628449.ppt
12628449.ppt
 
comp history.pptx
comp history.pptxcomp history.pptx
comp history.pptx
 
Art Appreciation Overview & Orientation.pptx
Art Appreciation Overview & Orientation.pptxArt Appreciation Overview & Orientation.pptx
Art Appreciation Overview & Orientation.pptx
 
LIVING IN THE IT ERA LESSON 2.pptx
LIVING IN THE IT ERA LESSON 2.pptxLIVING IN THE IT ERA LESSON 2.pptx
LIVING IN THE IT ERA LESSON 2.pptx
 

Último

Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
KarakKing
 

Último (20)

HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxHMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptx
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptx
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 

culture-180925070656.pptx

  • 1. Culture By Dr Utpal Sharma Demonstrator Deptt. Of Community Medicine, FAAMCH
  • 2. Introduction Culture is one of the most important concepts in social sciences. In sociological usage, culture specifically refers to social structure and ideas that give meaning to human social structure……… …………while society refers to social structure apart from underlying values and ideas. They are inseparable…….it is important to distinguish between the related concepts of culture and society. Sometimes the concepts are used synonymously to mean all learned habits the total ways of life of a social group, or a group’s social heritage. Although culture and society are closely related concepts that can never be wholly separated.
  • 3. Simplified…. Culture comes from the Latin word "colere",meaning to build on, to cultivate, to foster. Culture is a set of accepted behaviour patterns, values, assumptions, and shared common experiences. Culture defines social structure, decision making practices, and communication styles.
  • 4. Culture….. meaning  Culture refers to the beliefs, values, behavior and material objects that, together, form a people's way of life.  Culture determines how we view the world around us  Culture includes the traditions we inherit and pass on to the next generation  Culture: totality of our shared language, knowledge, material objects, and behavior
  • 5. Understanding culture… Culture is a unique possession of man……. ………………every man is born into a society is the same as saying that “every man is born into a culture. Every man can be regarded as a representative of this culture. Culture is the unique quality of man which separates him from the lower animals. Culture can be said to include all the human phenomena in a society…… …………including all learned behaviour. Culture is a very board term that includes…..  our ways of life and modes of behaviour,  our philosophies and ethics,  our morals and manners,  our customs and tradition,  our religious, political, economic and other types of activities.
  • 6. Structure of culture Trait Smallest unit of culture is “Cultural Trait” e.g Shaking hands etc Complexes Traits combine to form “Cultural Complexes” e.g. Dance group consists of dancers, choreographers, production house, manager, audience etc. Pattern Cultural Complexes combines to form Cultural Pattern e.g. industrial township has a way of life different from agricultural society Cultural Institutions An institution is a series of complexes and patterns centering around a configuration of needs. e.g.: Family: match making complex, wedding pattern, child rearing pattern, husband-wife relation pattern, etc.
  • 7. Culture and Society  Society: the structure of relationships within which culture is created and shared through regularized patterns of social interaction…….  Society provides the context within which our relationships with the external world develop  How we structure society constrains the kind of culture we construct  Cultural preferences vary across societies
  • 8. Functions of culture Culture defines situation Culture conditions and determines what we eat, and drink what we wear, where to laugh, weep sleep to make friends with, what work we do, what to worship etc. Culture is the treasury of knowledge Culture provides knowledge which is important for the physical, social and intellectual existence of man. Culture preserves knowledge and helps its transmission from generation to generation through its element that is language. Language helps not only the transmission of knowledge but also its preservation, accumulation and diffusion.
  • 9. Cont… Culture provides behavior patterns Culture assigns goals and provides means for achieving them. It rewards his noble ones and punishes the immoral ones. Culture not only controls but also liberates human, energy and activities. Culture defines attitudes, values and goals Culture conditions our attitudes towards various issues such as religion, morality, science, family planning, prostitution, and so on. Our values concerning private property, fundamental rights, being respectful and obedient to elders and teachers being patriotic, loyal etc. are influenced by our culture.
  • 10. Cont…. Culture models personality Culture prepares man for group life and provides him the design of living. It is not possible to develop human qualities viz. personalities in the absence of a cultural environment. It is culture that provides opportunities for the development of personality and sets limits on its growth Culture decides our career Culture sets limitations on our choice to select different careers. Individual is exposed to and molded by the culture of the group into which he is born. Every individual is unique in any culture…… but the culture provides not only for “universals” but also for “alternatives”. The uniqueness may be based on individual differences in ability, aptitude and learning.
  • 11. Characteristics of culture Culture is shared and acquired with birth……and it is transmitted from one generation to the next. Culture is basically a blueprint for living in a particular society. Culture is learnt It is not an inborn tendency but learnt socially by man. Unlearned behavior such as closing the eyes while sleeping, the eye blinking reflex and so on, are purely physiological and not cultural. E.g. Shaking hands or saying “namaskar” or “thanks” on the other hand, are cultural. Culture is social Culture does not exist in isolation neither is an individual phenomenon. It is a product of society and originates and develops through social interactions. No man can acquire culture without association with other human beings. It is the culture which helps man to develop human qualities in a human environment.
  • 12. Cont… Culture is shared Culture in the sociological sense, is something shared. It is not something that an individual alone can possess e.g. customs, traditions, beliefs, ideas, values, morals etc. are all shared by people of a group or society. Culture is something adopted, used, believed, practiced or possessed by more than one person. It depends upon group life for its existence. Culture is transmissive Culture is transmitted not through genes but by means of language through generations. Language in its different forms like reading and writing is the main vehicle of culture. But language itself is a part a culture. Once language is acquired, transmission of culture may take place by imitation as well as by instruction.
  • 13. Cont… Culture is continuous and cumulative Culture is a “growing whole” which includes in itself….. …….Achievements of the past and….. …….The present and…… …….Makes provision for the future achievements of mankind Culture is consistent and integrated Culture has a tendency to be consistent and are interconnected. Culture is dynamic and adaptive Culture is subjected to slow but constant changes. Change and growth are latent in culture……culture is therefore dynamic. Culture is responsive to the changing conditions of the physical world……. adaptive nature.
  • 14. Cont… Culture is gratifying Culture provides proper opportunities and prescribes means for the satisfaction of our needs and desires. These needs may be biological or social in nature. Culture determines and guides the varied activities of man Culture varies from society to society Culture of every society is unique to itself ……..they are not uniform. Culture elements such as customs, traditions, morals, ideas, values, ideologies etc, are not uniform everywhere. No culture ever remains constant it varies from time to time also.
  • 16. Material Culture  Refers to the physical objects and resources people use to define their culture.  These include homes, neighborhoods, cities, schools, churches, temples, mosques, offices, factories and plants, products stores etc. Physical aspects of a culture help to define its members' behaviors and perceptions. Non Material Culture Includes creations and abstract ideas that are not embodied in physical objects. Intangible products created and shared between the members of a culture over time E.g. Social roles, rules, ethics, and beliefs Crucial guides for members of a culture to use to know how to behave in their society and interpret the world.
  • 17. Components of Culture Symbols and Language Symbols are acts e.g. gestures or objects e.g flag that have come to be socially accepted as standing for some particular thing Language is the most important form of symbol Language is the chief vehicle by which people communicate ideas, information, attitudes and emotions To the human mind, symbols are cultural representations of reality.  Gun in the hands of policeman…….Protection  Gun in the hands of civilian…..crime Every culture has its own set of symbols associated with different experiences and perceptions. Symbols occur in different forms: verbal or nonverbal, written or unwritten.
  • 18. Cont… Values These are ideas about what is “right” and what is “wrong” They are standards that people use to decide what is desirable, good, and beautiful and that serve as broad guidelines for social living. Values differs from society to society as every social order chooses what to be valued and what not E.g. our value system gives more importance to religion, concern for others etc. while in western world success, achievements are given more importance
  • 19. Cont…. Norms These are social rules which dictates correct and appropriate behavior in the society Norms tells us what we MUST do and what we MUST NOT do Norms are enforced with sanctions i.e. Reward or Punishments that encourage conformity to cultural norms. Societal sanctions are ranked by severity…..
  • 20. Cont… Folkways Customary ways of behavior Habits (Although is a personal matter) those are common to group Related with day to day way of behavior, not related to moral values They are socially approved but vary society to society Followed automatically and spontaneously If violated person is ridiculed, laughed upon boycotted (if violation is repeated) E.g. way of greetings, way of dressing for an occasion, standing, sitting etc
  • 21. Cont… Mores Standards of behavior which influences the moral conduct of the people conformity to mass Associated with moral vales and is more vital (security) of society than folkways Society considers compliance with mores more important for its welfare and maintenance of order The reaction to violation is stronger compared to folkways Negative mores (not to be done) are called taboos More closely associated with law e.g. stealing is a taboo as well as crime
  • 22. Folkways and norms Folkways Mores Customary ways of behavior Socially accepted behavior that involves moral values Should be followed Must be followed Useful for day to day living Essential for social welfare Folkways changes more rapidly More deep rooted and change less rapidly Followed spontaneously Mores are more vigorously enforced Followed not out of fear Followed or avoided (taboo) out of fear Sanction on violations are lenient Sanctions on violation are more strong/ strict Vary from society to society e.g. ways of greeting differs in Hindus and Muslims Being related to moral values, mores shows less variation between societies e.g. stealing is prohibited in all societies Less likely to be converted into law Mores often forms basis of laws e.g. Dowry act Example ways of greetings, eating dressing Examples Stealing, eve teasing, incest, rape etc.
  • 23. Role or functions of culture Culture makes a Human being out of a biological organism Culture provides us guidelines for day to day living Culture provides us a configuration of DO’s and DON’Ts Culture ensures stable social order
  • 24. Few important terms….. Cultural variability Culture is not uniform, but varies from regions to region. This is called cultural variability Cultural universality Some aspect of culture are universal e.g. family as basic unit of society is present in all cultures Counter culture It is subculture that tries to oppose or reject many aspect of dominant culture e.g. Hippy culture
  • 25. Cont… In each culture, we have subcultures e.g. youth culture, working group culture Acculturation means cultural contact When there is contact between people of different cultures a diffusion of cultures occurs in both ways Promoters of cultural contact are: Transport and communication Trade and commerce Tourism, media and education Propagation of religion Subculture Acculturation