Airtasker is a marketplace that allows people and businesses to outsource tasks and jobs. It discusses how users can post tasks they need completed or work as contractors to make money completing tasks. The document provides tips on how to grow a business through risk-taking, experimentation, and data-driven marketing. It highlights Airtasker's success in increasing app downloads, signups, and tasks posted through brand campaigns that saw a 5x increase in search queries.

1. A practical guide to creating
impractical growth for your business

7. Get my tasks done Make money
on the go
Job Posters can outsource
tasks from cleaning and
business admin to large scale
national workforces.
Airtasker Workers can
make up to $1,000 per week
completing tasks – income
in your pocket.
We’re a trusted marketplace for people, small businesses and enterprise clients to
outsource tasks or flexibly complete jobs to earn money – online or via mobile.
Re-imagining how labour is exchanged in the real world

8. Let’s get creative

9. Today’s Challenge
Post a task
Tell us what you need. It’s
free to post.
Select a worker
Receive offers from trusted
workers within minutes. Choose
the best person for the job.
Pay and review
Pay your worker securely and
leave a customer review.
End-to-end experience: Mobile Payments; Communications; Insurance

10. Embracing risk=
Identification Experimentation MitigationQuantification

11. Create a nightclub
The Club
Cool fit out, Great DJ,
Bouncer, Awesome
Cocktails
The Hype
Marketing
“This is going to be
the best party”
The People
Good mix of people,
Guys vs Girls

12. Create a nightclub
The Product
UX/UI, App, Payment,
Processes
Marketing
Marketing / PR /
Social Buzz
Users
Lots of people, Mix of
Posters & Workers

14. Find partners not vendors

15. Create a few rules to manage the unruliness

16. Julian Assange probably needs
Airtasker more than anyone else.
So let’s show how Julian gets things
done while stuck in the Embassy.
The freedom
to do more

20. Use data and science as a springboard not a straightjacket

21. Use data and science as a springboard not a straightjacket

22. Tell everyone there’s a party going on inside
- High intensity bursts in high impact placements and programming
- Make the most of our creative and find platforms that can tell our brand story
- Used creatives to cater to different demo
- Use data mostly, but you need to take leaps of faith
- Investing up on the creative idea vs just maximising media

23. Impact on brand interest
Source: Google Trends
Brand Campaign activation
Brand Campaign activation
5x
increase in search
queries for ‘Airtasker’

24. What were the results - business impact
148%
increase in app
downloads
277.1%
uplift in user
sign ups
43.8%
uplift in posted
tasks

25. We now have
over 1 million
community
members
0
250,000
500,000
750,000
1,000,000

26. Over 75,000
tasks posted
each month
(that’s $10M)

27. Continuing to use
LAB as our main
brand awareness
platform
Closing the
Consideration Gap
(being contextually
relevant when it
matters) and learning
conversion barriers
Test and learn
around end frames,
targeting,
placements and
lengths
Keep optimising but don’t break what works
Setting our tech &
product teams up
for success
What’s Next for Airtasker

28. - Embracing risk = Identification + Experimentation + Quantification + Mitigation
- Create a nightclub
- Create a few rules to manage the unruliness
- Find partners, not vendors
- Use data and science as a springboard not a straightjacket
- Tell everyone there’s a party going on inside
- Keep optimising but don’t break what works
7 secrets to raising a unicorn

29. And the winner is…..